What are the Different Types of Commercial Business Signs?
Business signages are potent tools that communicate instantly to customers. They promote sales and can be the first thing your potential clients will see when looking for a coffee shop or a restaurant.
This is why you need a well-designed sign that will help you get a lot of sales. You need to create one with texts that are easier to read even from a distance, and you should choose a signboard that won’t quickly fade even if they’re exposed to the elements. If you’re unsure about what you want, here are different types of signs that you can choose from.
Different Types of Commercial Business Signs
Fascia Signs
One of the more commonly used signs is often attached to the front wall of your commercial complex. The spana property is widthy, and they have three-dimensional letters that are painted or installed.
You can customize them and include slogans that tell people what you’re offering. Illuminated ones can increase visibility at night and be a practical part of your marketing strategy.
They’re typically the letters that can pop out at your customers and grab the attention of those walking by. They are also durable and easier to maintain, where you only need to replace a single letter if it’s too worn out.
Pylon
These freestanding styles are known to command attention with their towering heights. They are ideal for mom-and-pop stores or gasoline stations that want a more elevated display so people can easily see them. They have unmatched visibilities that are hard to miss, and you can customize them according to your needs.
They’re different from pole types, where the signs are just mounted on a single support with a simplistic design. Instead, the pylon is supported by two or more pillars with more architectural features and decorative elements, and the base is often encased with bricks.
It’s going to act as your 24/7 salesperson without breaking the bank. You can also establish your presence, especially if you consider your business a local gem hidden from customers. Well-placed pylons will direct customers into your storefront, mainly if your business is not on the main road.
Wayfinding Signage
These strategically placed directions can help people find their way in a hospital or a big commercial complex. A Vancouver sign company like Premier Graphics, which specialises in these projects, can make them. These experts can help you create a more seamless and cohesive experience, and they can install them in bustling corporate office corridors or schools.
It’s best to have simple fonts that are easy to read and large enough so others can see them from a distance. Being consistent with your branding is also essential, and you can do this by keeping the fonts and colours the same as your branding. If there’s enough space, it’s a good idea to include your brand images, but make sure they’re not distracting so visitors will get into the place they need to safely.
Whether you put it in a lobby, corridor, parking area, or an open space, it should be placed in the direction where you want people to go. When you have several offices, you need to do some colour-coding on the signs so visitors know that they’re on a different floor, and this prevents confusion.
Digital Signs
Prefer more dynamic content with digital signs that your company can use to its advantage. These signs use LED technology or projection displays to vividly display your ads, menu, promotional video, or website. They can be used for outdoor advertising or delivering internal communications.
These digital signages can also display inspirational quotes to motivate shoppers to purchase something. They can increase productivity in health and wellness centres and create a welcoming environment. Some are not just static displays that show your business name, but others are made in a more interactive format.
Visitors can play games or scan QR codes with them, and you can use these to connect to them at a deeper level. Encourage them to key in their email addresses and send them discount codes so they will check your website.
Others use these signs for social media streaming, where curated hashtags can be included. Event schedules can also be displayed in real-time, and take-out establishments can display order numbers so customers can see that their food is being prepared and taken care of.
Monument Signage
These ground-level signs are also freestanding but combined with an architectural element. They can come in brick colours or various shapes and are easier to identify because of their heights. Find them at the entrance of some properties, and unlike the towering pylons, these monument signs are often created to draw people’s attention to their eye levels.
They can consist of letters or illumination with integrated custom lighting according to the owners’ preferences. They are going to work as commercial signs where they’re displayed at the front of an office building or an industrial park. See the information signs when you click here.
Channel Letters
Custom-made metal letters that are physically attached to a building can be an option, too. Each number of letters is an independent piece that can be illuminated at the back. A general size guideline is often followed where the height can be between 15” and 24”, and they can be found in restaurant chains or retail centres.
Panel and Post Signs
They are connected with the help of two poles, and these signs appear at eye level. The poles can be metal or plastic and are buried securely at their bases. The panels will contain the actual letters or messages, which are commonly found in apartment communities. Distribution centres often prefer them because they are more cost-effective than the monument signs. They can also provide directions on large campuses or in shopping malls.
