How to improve your LinkedIn profile

How to improve your LinkedIn profile

Written by Deepak Bhagat, In How To, Marketing, Published On
February 15, 2021
Last modified on December 21st, 2021
LinkedIn is a social network that opens up many opportunities for us. Explore it and enhance your profile so that other professionals in the sector find you.

Today, LinkedIn serves us above all to connect and cultivate relationships with other professionals ( Social Selling ).

How to improve your LinkedIn profile

Eye to the photo

As the cliché says:  a picture is worth a thousand words.

Your photo on LinkedIn says a lot about you, so do not forget, before uploading the photo to your LinkedIn profile, that it meets these requirements:

  • Only you can appear in the profile photo, no one else.
  • Make what you want to show look good. We would tell you to avoid full-body images but if that identifies you perfectly, go ahead. As a general rule, a close-up is better.
  • Ideally, it is sharp, well lit and with your face centered.

Remember that having a photo on LinkedIn is absolutely necessary. Without photography, your profile will never be 100% complete, and therefore your searches will not be as effective, nor will your profile appear in all search results.

What are you good at? Describe well who you are in your presentation title.

You have very little space in that section so make sure that when someone looks for you, what they find describes you perfectly. If you are a teacher, then a teacher. If you are a philosopher, then a philosopher.

Ideally, don’t use clichés or English titles that make you seem like too much of a guru. Yes, that of a dreamer, evangelist, doer, hacker, etc. makes you seem less authentic. And this is about authenticity.

Keep each of the contents that describe you separately

To better organize your profile on LinkedIn, don’t forget to separate all the information and structure it correctly. To do this, differentiate the extract of your experience, projects, etc.

  • An excerpt, it’s the first thing someone is going to read about you. Do not limit it to a summary of your professional career, which after all, the person will read in detail if they are really interested in your profile. Take advantage of the space to write a text for which you want to follow the track. A little storytelling here could be your perfect ally.
  • In the experience part, there will be a more specific list of your skills with all your work experience and the duration of each of your jobs, as well as what you have done in each of them. Don’t just say where you have worked and what your job title has been. What were your responsibilities? Do you have any extra documents to attach? If you are looking for work, less is not more.
  • In projects, do not forget to highlight what you have in hand, what things you are currently doing, and what you have done.
  • In languages, highlight those that you handle and if you have any type of specific certification in any of them.
  • Skills and endorsements are some of the most forgotten parts of your profile. LinkedIn will help you suggest the terms that may be most useful for your profile, and you can add them directly. In
  • In education, do not put all your works and miracles. Summarize the most important steps in your education and what you want to be valued for.
  • Finally, in the additional information part, take the opportunity to put everything that you have not been able to put in the other sections such as your websites, Twitter user, interests, groups, etc.

Filter well with whom you connect and who you invite

LinkedIn is the new breeding ground for spam. Be careful who you connect with and be extra careful when inviting someone to connect. Define well the reason why you want to connect. And I would say more, explain that you are not going to try to sell him a wonderful tool. Or yes, but being clear about it is a good start to a relationship.

Change your profile URL to something that’s recognizable

By default, the LinkedIn URL is not well optimized. It is useful to customize it because not only does it position you better in search results, but it also shows a much more professional and recognizable appearance to your audience on other channels. How can we change it?

  • In the box on the right “Your public profile URL” you will only have to click on the link called: “Customize the URL of your public profile”.
  • Enter the last part of your new custom URL in the text box and click set custom URL.

Easy. Do not forget:

  • Your custom URL can be between 5 and 30 letters or numbers.
  • You must not use spaces, symbols, or special characters.
  • You cannot change your URL more than 3 times in 6 months. If you have already done it, you will have to wait 6 months to change it again.
  • With the names and surnames there are sometimes coincidences especially if your name or surname are very common.

Groups, yes or no?

Using LinkedIn groups can help you a lot. Or not. Or be quite distracting. Or that you end up posting your content in 15 groups and are the new LinkedIn spammer.

A group can help us to make our name begin to sound among professionals in this sector, we will gain more contacts and visibility. As long as you use it correctly. We would tell you to avoid crowded groups.

Post constantly

Publications are the first thing we see when entering LinkedIn, and even above groups, it is the best way to be active and for the algorithm to like you. As long as what you put is interesting, of course. We take it for granted but you have to be careful. Constantly measure if what you are sharing is reaching people. They comment on you, share your opinion, even if you generate criticism. It is a good sign.

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