How To Write A High Converting Video Sales Letter (VSL) From Scratch With Vindoz?

How To Write A High Converting Video Sales Letter (VSL) From Scratch With Vindoz?

Written by Olivia, In How To, Published On
June 13, 2023

Do you prefer watching videos over reading blogs?

Good news: the vast majority of people can relate to this. That’s why it shouldn’t come as a shock that 86% of companies employ video marketing. Time to get serious if you haven’t already jumped on the bandwagon.

Company like Vidnoz offers a variety of video editing tools online. They design special tools for amateur and experienced video editors. Vidnoz Flex lets users input videos, pictures, and music and use many editing tools to chop, crop, merge, and split thaem. The software also lets you record, speed up, add transitions, filters, effects, and titles.

With the use of VSLs, he has increased conversions by 40%, which is exceptional. It’s important to note that, as e-commerce grows in prominence, VSLs are gaining in popularity. You know you can’t pass up this incredible opportunity. That’s why we’ve compiled this comprehensive introduction to VSLs.  Let’s get going without further ado!

What Is A VSL (Video Sales Letter)?

Video Sales Letter

As you probably already know, a video sales letter is just your sales letter presented in video format. Video sales letters (VSLs) are an alternative to traditional sales letters. And it’s the go-to tool of marketers and salespeople because it results in increased revenue. In most cases, VSLs will investigate a problem and then advocate for a product or service as the optimal answer. Using videos in your sales strategy is simple, and you’ll see outstanding results.

Sales Letter Video Producing Checklist

Although everyone may create a video sales letter, only those that actually boost revenue are worthwhile. I’m curious, how would you evaluate that? Well, following the example set before us, a suitable VSL checklist would include the following items:

  • Create a captivating opening by including a strong hook.
  • Bring up the issues that your audience is having.
  • Demonstrate how your offering solves problems and how it differs from the competition.
  • Make it simple to grasp.
  • Always remember to end with a call to action.
  • Use a businesslike tone that still manages to keep the attention of the readers.
  • Tools Required for Virtual Studio Layout
  • It’s important to note the tools required to generate a VSL at this time.

What follows is an essentials list

One camera

You should probably give a live demonstration of your product’s features and benefits in most VSLs. You’ll need a camera to get it, but high-end gear isn’t necessary. A high-quality webcam or an iPhone can be used to record your video.

A Microphone

The standard of your audio is just as crucial as that of your video. Making a video with subpar audio is pointless. If you want to record sound for your videos, you’ll still need to invest in a high-quality microphone, even if your camera can detect sound.

Robotic Devices

In today’s fast-paced world, it only makes sense to employ methods that cut down on your work time. A VSL can be made with ease using video making and editing software. Later on in this post, we’ll show you some of the best resources out there.

How To Use Vindoz Flex?

With Vidnoz Flex, it’s easy to get started making videos. Here are some simple steps you can use as a guide to use Vindoz Flex.

Step 1: Figure out who you’re making the movie for and what it’s about

To make a video that will connect with your target group, you need to know what your audience is interested in, choose the right topics, and do enough research. Some SEO tools or Google Trends can help you determine how many people are paying attention. In the meantime, look at the current or other similar how-to movies to learn more or check out the benefits. Last, check the theme of your how-to film.


Step 2: Make your video by going to Vidnoz Flex

Now, go to Vidnoz Flex and sign in. Those who still don’t know how to use this how-to movie maker can access it and get ready by clicking the button below. (PS: Make an account or use an already approved account to sign in. You can choose “Record a video” or “Upload a video” from the menu at the top right.

If you want to record, you can choose Camera, Screen+Camera, or Screen Recording, or you can turn on the microphone to record the screen with sound and a voiceover to explain things better. The best part is that this online tool has a great teleprompter for scripts that lets you organize the information. After you’ve changed the settings to your liking, click Start Recording.


Step 3: Change the how-to movie to make it more interactive and clear

If you want your video to stand out, click Edit and add text, visual effects, or background music for how-to videos to improve the material. Adding CTAs, polls, or forms is also a good way to get your audience involved.

Step 4: Show other people your video

You can share it with a link by clicking “Copy Link.” Or, you can click Share and choose how you want to share: via Email, Social, or Embed.


Step 5: Keep track of information about your videos

With the help of Vidnoz Flex, you can get real-time data on your how-to videos by clicking the hamburger button on the thumbnail of a how-to video in the Library and choosing Analytics. It helps you keep track of your content and understand what viewers want to see.

Methodology for Efficiently Developing a VSL

Now that we know what a VSL is, we can go on to the methodical procedure of making effective VSLs.

  • First, sketch out your strategy

Prepare a video sales letter outline. Before you do anything else, you need to consider who you’re writing for and what problems they’re trying to solve. Think about how your answer will help your target audience. Prior to making your pitch, decide on your call to action and the social evidence you will utilize to bolster your credibility.

  • Second, write the screenplay

Plan out your video sales letter script. Write your script now. Do you need help understanding the value of a video sales letter script? The success of your video sales letter hinges on this factor, for sure. First, you can make an outline of your script, and then you can write it while keeping the outline in mind. The first would serve as an especially effective attention-getter.

If you want people to watch your video, maybe you might center on their problems or tell a tale. Overall, without a hook, the viewer’s likelihood of sticking around is low, which is obviously not what you want. Next, you must exhibit social proof by showcasing positive feedback from previous customers in the form of reviews, case studies, and testimonials. Your video script shouldn’t end without a call to action.

  • Now, Edit the Video

It’s time to edit your video, and there are plenty of programs out there to help. Choose one that can be navigated quickly and features pre-made media like animations and charts. Making high-quality videos that look like you spent a lot of time on them doesn’t take an expert, but a good tool makes it possible for anyone to achieve it. If you want your film to stand out, you need editing software that makes it simple to add special effects and smooth cuts.

An audio-to-text converter is another essential tool for video editors since it allows you to quickly and easily add subtitles to your work. Potential buyers won’t have to switch gears between watching the video and reading about the goods or service.

  • Spread the Word About Your Virtual Study Lab

Your duty, after your VSL is complete, is to get the word out about it. The most effective methods are establishing a dedicated landing page for VSLs, sending out email campaigns, and buying advertising space.


Now that you know what to look for in a good script, hopefully you can write one yourself. Because a high-quality video sales letter can have a tremendous impact on your bottom line.  If you want to produce a screenplay for a video sales letter that actually works, here’s what you need to do. Verify the outcomes on your own. However, if you’re still having problems or simply don’t have the time, don’t fret. In that scenario, you could choose to company like Vidnoz. They know what they’re doing, so you won’t have to.


  • Why is it beneficial to make a VSL (video sales letter)?

Users are better able to grasp the value of your product after watching a VSL that demonstrates it in action. The trustworthiness of your VSL will increase once you add testimonials as social evidence. It’s also simple for viewers to develop an emotional investment in a video.

  • Is it costly to produce a video sales letter?

Creating video pitches doesn’t require a large budget. You only need some fundamental gear to record them, and free software to edit them. Making videos that appear like they were shot by the pros doesn’t have to break the bank.

  • What is the best way to advertise your virtual support staff 3?

You need to get the word out about your video sales letter. Methods that have proven to be effective in this regard include: Including them on landing sites, sharing them on social media, and emailing them to potential customers are all great uses.

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