How to level up your business with the right marketing analytics tools
- 1 How to find the best marketing analytics tool for your business
- 2 How call tracking can help you level up your business
Are you looking for new and effective ways to level up your business? If this is you, then you should definitely consider how marketing analytics tools could be added to significantly boost your efforts.
In this article, you’ll learn how to find the best marketing analytics tool for your business, and in what ways it can help take your marketing to the next level.
Read on to learn more.
How to find the best marketing analytics tool for your business
If you want the best marketing analytics tool, then look no further than call tracking software.
Calls play a crucial role in generating leads and sales for your company, but just as important is knowing where these calls are coming from and how they’re being produced.
This advanced platform allows you to track every customer call, and trace the exact marketing sources which funnelled the caller to this point of interaction.
By using dynamic phone numbers, the software can trace the specific journeys of every customer through your various campaigns and channels.
Also, with advanced software – such as marketing analytics tools from Mediahawk, for example – you’ll have visitor-level tracking for every lead.
This means you won’t just see which campaigns are generating callers, but you’ll know every touchpoint a customer visited before, during, and after they called.
Call tracking analytics are perfect for any business looking to boost its marketing efforts in new, innovative ways.
How call tracking can help you level up your business
Call tracking can help your business level up in a wide range of ways, including, but not limited to:
Accurate insights and data for your campaigns
Call tracking software will provide you with extensive insights for each of your campaigns, so you can gain full visibility over how different areas of your marketing are performing.
With detailed reports, you can view insights from both your online and offline campaigns. This means you can benefit from the accuracy of digital insights, without sacrificing the benefits of more traditional forms of marketing – such as TV ads, billboards, or print ads.
By combining these reports, you’ll have a more knowledgeable foundation on which to build new marketing strategies, with data that encapsulates all customers from all channels.
Dissect customer interactions
By using call tracking, you can also dissect your customer interactions to gain a deeper understanding of customer behaviour.
You can attribute every lead to the specific campaigns they visited, as well as the exact keywords they searched to land on your website.
This can reveal various things about your customers, such as the type of content that engages them most and the things they’re looking for in your business when they search – such as your “pricing” or “product quality”.
The software can even reveal the type of device your customers use.
This information helps build a more accurate profile of your customers, which in turn, can help you target your campaigns more effectively to draw in leads.
A more optimal budget
How you invest in your marketing is crucial to your business growth, and call tracking can give you an optimal way of splitting your budget.
Seeing the entirety of customer journeys can help you place a certain value on each campaign, in terms of how successfully they’re converting customers.
As a result, you can direct your resources more efficiently towards your more profitable marketing sources, and remove unnecessary spending wastage on underperforming activities.
This will leave you with a greater return on investment, and more revenue left over to put towards further growth.
Call tracking is the best tool for levelling up your business, so make sure you contact the right provider to start implementing your own software.