Virtual Number for SMS Distribution is Never Out of Fashion Option

Virtual Number for SMS Distribution is Never Out of Fashion Option

Written by Olivia, In Marketing, Published On
March 27, 2023

The very principle of a virtual PBX operation is different from most telephone exchanges. Any other PBX has a case that contains various electronic equipment and is a kind of special computer. It must be connected by a cable or via the Internet to a physical device – a telephone exchange. The virtual PBX does not have a physical shell, its location is not determined, and the subscriber has only an IP address or a domain name. At first glance, this type of communication may not seem reliable but it is not so at all!

The service connection takes one working day, or rather from 5 minutes to 24 hours, depending on the complexity and technical task. The Freezvon Company is a reliable provider and will do everything in the best manner. This speed of connection allows the company not to waste time on installing and configuring telephony when moving but to provide the entire office with a telephone connection almost immediately. Moreover, such a solution offers not only a virtual number for calling but also a virtual phone number with SMS.

SMS is an easy way to reach your customers and get a high return on investment. You can send urgent offers, promotions, greetings, and much more. Developing relationships with clients is a separate world with its own rules and laws. It is very difficult today to fight for the client’s attention: here you need new algorithms of social networks, and high prices for contextual, and outdoor advertising. And, in addition, there is high competition within the niche for a place under the sun. Companies have to find ways to make it profitable and efficient at the same time.

What is SMS and why is it effective?

It’s a marketing tool for sending short promotional or transactional messages to customers’ mobile phones. Let’s look at the main reasons why SMS is still a popular and efficient solution.

  • The wide spread of smartphones –

Today, more than 5 billion people use mobile phones and this figure is growing every year. Therefore, SMS is a great way to directly contact customers and, for example, invite them to visit your site. Unlike email, the person doesn’t need Wi-Fi to receive SMS, as mobile communication works due to operators’ GSM networks and covers even the farthest corners of the planet.

  • Tandem –

SMS is an effective marketing tool in itself. However, you can achieve truly incredible results in connection with email, WhatsApp/Viber, and push notifications. For example, you can use SMS to send instant messages and email to write longer content.

  • High level of engagement

Text messages are read within 3 minutes of receiving them.

In other words, it’s a great tool for instant customer communication.

Why and who needs SMS?

SMS marketing creates a more personal relationship with customers compared to the same email. Therefore, you need to think carefully about the offer, when compiling a newsletter, the text, and segmenting the base. It’s better to use a virtual PBX and get not only a number for calls but also for SMS. This is great for both small business owners and corporate communications managers. However, some businesses get the most profit from virtual numbers with SMS.

  • Internet shops. Create advertising campaigns or send daily SMS with order/delivery confirmation.
  • Travel companies. Send SMS to customers in real-time. This can be a flight time update, change of landing gate, cancellation, weather warning, and much more.
  • Service companies with service by appointment. SMS reminders are sent so that clients never miss an appointment. This saves a lot of time and money wasted on no-shows and lateness.
  • Large organizations with more than 100 employees. Email works too slowly for receiving urgent information and social networks or messengers may not be suitable for corporate culture. Using SMS for internal communication guarantees fast and 100% delivery of important messages

You can divide your contact base into segments such as gender, country, and age. Thus, it will be easy to create more targeted mailings and get the best result. It’s possible to configure the automatic addition of the client’s name from the CRM system. This increases loyalty and facilitates the readability of newsletters. It’s easy to start a mass mailing at a specific time and date. For example, if you know that your target audience is active between 2:00 PM and 6:00 PM, set that time for your mailing.

Digital numbers for SMS by Freezvon Company are used by small, medium, and large businesses because it is convenient not only to support current customers but also to attract new ones. The SMS is delivered directly to the client’s phone and cannot end up in the spam folder.

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