Everything About Digital Events [Detail Guide]

Everything About Digital Events [Detail Guide]

Written by Deepak Bhagat, In Marketing, Published On
June 3, 2021

In this pandemic because of a lockdown, we are not allowed to go to work by traveling. We cannot even go to attend the in-person events. A very good solution for this type of situation is hosting digital events. These can be in the form of a live presentation, a meeting of one-to-one type and a webinar. If you want to keep yourself safe by staying at home but still want to host an event then go for hosting a digital event. Now I am going to tell you what digital events are and their advantages and disadvantages.

Digital Events – Various terms and their explanation

digital events

Today we are aware of the situation. Because of this situation, some adjustments are being made by various companies. In this digital world if we host digital events then this strategy can take us to success. For hosting a digital event we can leverage a number of technical tools. But we are facing a challenge: Among the possibilities of various types, which one is right for us and how to take benefit from it. I will describe various types of terms that are among the possibilities.

Digital events –

With the help of the tools and platforms of a wide variety, we can use the digital space for hosting events that are experience-oriented, staged, and interactive. These events are known as digital events.

Online events –

Herewith the help of video conferencing it is possible to virtually show your content to a large number of people that are attending the event. Most people think that the event can be in the form of Google Hangout, YouTube Live, Facebook Live, web briefings, webcasts, zoom, WebEx, GoToWebinar or simply webinar. So, we can say that when we use video conferencing for hosting an event then we call this event an online event.

Virtual events –

For product presentations and trade fairs this format suits the best. You can download and record the lectures and presentations as well as design the content in an interactive manner. Here the attendees can be present in the form of personalized avatars and use the digital spaces on the platforms that are specially built for that purpose. The participants do not come in physical contact with each other and we call these events virtual events.

Remote events –

Remote events are the events in which an organization or a team workshop hosts an event and with the help of e-mail, the participants participate in it from a remote location.

What is the reason behind the success of a digital event?


Basically, a concept that is perfectly thought and is comprehensive too is needed to make an analogous event successful. But for a digital event, perfectly tailored content is the factor behind its success. If for a longer duration you want to engage the participants then you need to have good speakers as well as presenters for showing the talent full of entertainment. This will help in keeping the interest of the attendees in the digital event and these are different from live events. The attendees who feel bored in a digital event can turn off their device that they were using for the event. But in an analogous event, no attendee can leave the event. Therefore, you need to think a lot prior to inviting people to a digital event. Invite only those people who have so much interest in this type of event. Along with this, you need to give so much consideration to the technical infrastructure so as to keep the attendees’ interest in the event. To know about the expectations of the participants you can ask them before sending them an invitation. For arousing the interest of the attendees, it will be good to include puzzles and games in your event. If in the event you will add online whiteboards or some other interactive elements then the participants will definitely like it. In order to get the feedback of the participants uses LinkedIn which is a social network for connecting to the participants of the event. By doing this you can interact with the participants even when the event is over. Here it is also possible to communicate with the attendees by sending them an email that is of structured type.

Advantages and disadvantages of digital events

If you want to host an event where there is no need for the participants to be physically present but communication is necessary then you can host a digital event. Communication between the employees and the boss is very important for running a business. But in this pandemic, we can’t host an in-person event for that purpose. So, digital events are the perfect solution in this case. The employees of any office can leverage the digital events for interacting with each other in the future also. Therefore, we can say that these types of events are so beneficial to us.

Digital events offer a number of advantages which are as follows:

  • In these events, the participants can collaborate by being present digitally with the use of technology of modern times and so it is possible to generate creative impulse here.

  • When the participants take part in various sessions in these events than on certain topics, they can perform the evaluation very easily.

  • There is no need to reach the event venue by traveling. So, it is possible to save the energy and time of the participants. Along with this, the participants do not have to pay the travel fare.

  • A lot of people all over the world can participate in the event because the capacity of the internet is so much that nobody can even imagine.

Digital events have a number of disadvantages which are:

  • In these types of events, you can’t show creativity so effectively.

  • A communication of face-to-face type is necessary for better networking which is not possible here.

  • You need to consider the difference in the global time if you are going to invite the participants from all over the world.

  • If the settings and speed of the connection are disrupted then the event can’t go as usual.

Nowadays a lot of popularity has been gained by Digital Events. We can call these events the events of the future.

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