6 Common YouTube Marketing Mistakes and How to Avoid Them

6 Common YouTube Marketing Mistakes and How to Avoid Them

Written by Deepak Bhagat, In Marketing, Published On
June 6, 2021
, 110 Views
Last modified on July 19th, 2021

Youtube has changed the way people consume content. For many consumers, Youtube has replaced watching TV. Over 2 billion users log in to Youtube each month. You can’t afford to miss out on those potential customers.

Unfortunately, a lot of attempts at Youtube marketing fall victim to some YouTube marketing mistakes. Here are 6 of the most common mistakes and how to avoid them.

6 Common YouTube Marketing Mistakes and How to Avoid Them

1. Selling Not Helping

One of the big mistakes you can make in your YouTube marketing strategy is focusing too much on selling your product or services. People don’t come to Youtube to watch advertisements. They come looking for entertainment or guidance.

If you want to engage your audience, you should try to help people rather than sell to them.

2. Bad SEO

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Search engine optimization or SEO is vital if you want to find your customers. It doesn’t matter if you have the greatest Youtube content in the world. None of it matters if people don’t find your content in searches.

Consider working with an SEO company to make sure your videos are always on the first page.

3. Videos That Are Too Long

Usually, people on Youtube are looking for something specific. People don’t want to watch an extremely long video to find the one crucial piece of information they’re looking for.

You can also divide your video into three-part, intro section, main content, and last end screens. Start with the amazing intro video that captures audience attention towards your video and then give them a quick guide that they will go to see in this whole video, then after serving your main content and at the last finish of with amazing end screen cards and outro video.

Many marketers have been started video marketing through the YouTube platform, this platform is very useful to showcase what actual you’re offering to your customers. All you need is just shoot the video, and edit that video by putting background music, your business logo, and your video is ready to upload on your channel. Don’t forget to add your intro video before your main content will start, if you don’t know how to create it, then download the best YouTube Intro Maker app from the play store or apple store and start editing those videos as per your requirements.

This means you should make your videos short and sweet. Get to the point quickly and don’t bore your viewers with unnecessary information.

4. Relying on Going Viral

While it would be great for your video to go viral, you shouldn’t rely on it when marketing with YouTube. When videos go viral, it’s not usually planned. Viewers can usually tell when you’re deliberately trying to make a viral video.

Instead of trying to make a viral hit, focus your efforts on producing great content. While a viral video might give you a lot of short-term success, good content will be a lot better in the long run.

5. Not Analysing Your Data

Data analysis should be a huge part of your YouTube marketing strategy. Youtube gives you a huge amount of data to work with. Correctly analyzing this data can give you an edge over your competition.

For example, if you find out that certain demographics are attracted to your content, you might start working on content that caters to them specifically.

6. Working With the Wrong Influencer

Another key mistake to avoid is working with the wrong influencer. Picking the right influencer can be very beneficial as they can expose your products or services to a whole new audience.

With that said, you shouldn’t simply pick the influencers who have the most views or followers. You need to be selective and pick someone who can help you. For example, if you sell games, it might make sense to work with this kind of channel.

Avoid These YouTube Marketing Mistakes

As you can see, there are a lot of Youtube marketing mistakes you need to avoid. The main thing to remember is that you need to focus on making good content.

If you want to learn more about other marketing-related topics, check out the rest of our blog posts.

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