Technology Driven Tactics for Boosting E-Commerce Sales
The internet and the continuous improvement of technologies have drastically changed how we do shopping. No longer is one required to go to a shopping mall to get anything from the latest gadgets to vintage collectibles. Indeed, e-commerce is becoming the primary way people shop.
It’s good not only for consumers but for consumers as well. For entrepreneurs, opening an online business has become more accessible and less costly than opening a physical store. Now, anyone with a good idea can get in on the action. Selling online also means that businesses can reach a global audience 24/7. On top of that, companies are now able to collect and use vast amounts of data to understand customer behavior and personalize marketing strategies. However, there are some challenges when it comes to E-commerce. The global competition is fierce, and everyone is looking for an edge. Traders use many different strategies to achieve this goal. These strategies range from obvious ones, like making your website user-friendly and encouraging customers to leave reviews, to wholly technical, like using mobile proxies to perform market research and boost social media presence with the help of anonymity tools.
According to Eurostat, since 2010, the number of EU internet users who bought or ordered goods or services online has risen by 23 percentage points. E-commerce has grown so significantly that it has transformed from a mere convenience tool into a crucial driver of growth, innovation, and customer satisfaction in the modern business world.
Technology-driven Strategies for boosting e-commerce sales
If you are interested in ventures’ strategies to boost their e-commerce sales, we encourage you to keep reading.
Enhancing User Experience
In the end, it all comes down to the customer. These days, everyone is battling over attention. The more you can grab it, the more you can profit. For businesses that do E-commerce, it comes down to investing valuable resources into making your websites visually appealing, responsive, and intuitive. In addition, businesses put increasingly more effort into ensuring their websites are mobile-friendly, as a significant portion of online shopping is performed via smartphones. On top of that, this way, companies ensure that their customers get used to coming to them for their needs versus checking out the competition when shopping using different devices.
Companies can perform personalized marketing using the data they gather from customers browsing their stores. Nowadays, this practice is almost as expected. And for good reason. Individualized marketing allows customers to see what they like without spending too much time browsing. Whether by sending personalized emails, product recommendations, or targeted ads, personalized marketing is a proven way of increasing conversion rates and customer loyalty.
Increasingly, e-commerce stores provide an AI chatbot service that can reliably solve customers’ problems. This benefits everyone, as customers get instant 24/7 access to support, and companies can save costs on staff upkeep. As a side note, using AI tools can also boost efficiency significantly with inventory management and some automated marketing tasks, further saving costs.
Market Research Using Mobile Proxies
One can have a good product, even an exceptional product. However, chances are someone else in the world has a similar product. It often comes down to different pros and cons. That’s why competing on price becomes very important. Ever notice how the pricing of the same or similar items is eerily indistinguishable in different stores? It’s not some employee of the month checking out their competition daily and updating their prices.
Companies automatically collect vast data about their customer prices and available inventory by employing web scrapers. Then, they use this data to update their prices and inventory without human intervention. Of course, various restrictions are trying to stop these tools, and that’s why they often use mobile proxies, which hide their true identity, making them appear as regular users and protecting the identity of those snooping around. Where a single user is shown specific things determined by an algorithm, mobile proxies can do research with multiple different users, thus making the data less biased and more complete.
Mobile proxies are used in other ways, too. A business competing in a global marketplace might want to target a specific marketing campaign towards a precise demographic. Mobile proxies unlock geo-blocked content, enabling firms to test how their website or marketing material would appear for users from a different region.
Social Media Integration
As of 2023, people spend an average of 2 hours 2and 3 minutes of their day using social media. With so much time spent on platforms like Facebook, Instagram, and TikTok, businesses have found valuable opportunities for advertising, customer engagement, and direct sales. Leveraging social media allows brands to interact directly with their audience, build a community around their products, and create personalized experiences that resonate with potential customers.
Social proof and influencer marketing play pivotal roles in social media strategies. Customer reviews, testimonials, and user-generated content enhance credibility and trustworthiness. Influencer marketing utilizes famous figures on social media to promote products authentically, reaching a broader audience and driving sales. These approaches capitalize on the power of social networks to influence consumer behavior and foster brand loyalty. Businesses and influencers can boost their social media presence further by employing multi-accounting. As most social media websites limit the number of accounts a single user can have, mobile proxies here play a role too to avoid detection and other benefits, like geographical freedom and added security.
Summary
E-commerce has revolutionized shopping by providing convenience and global reach to consumers while offering entrepreneurs accessible business opportunities. It leverages data-driven strategies that enable unprecedented market research, individualized marketing strategies, and operational efficiency. Social media also plays a crucial role in E-commerce through influencer marketing and social proof, allowing brands to engage directly with customers and build trust. Many strategies businesses use employ mobile proxies that enable users to remain anonymous, avoid detection, and gather unbiased data. As more and more commerce is done online, the future of e-commerce will bring further optimization and drive even more technological advancement.
