4 Tips for Creating Brand Loyalty
No matter which niche your business falls under, as a small business owner, you know you’re up against some stiff competition. There are over 30 million small businesses in the United States alone, so it’s safe to say there are thousands of business owners in direct competition with you.
How do you get potential customers to choose you over your competition? And once they do, how do you get them to continue to make this decision down the road? The answer is simple: build brand loyalty.
To learn a few useful brand tips for attracting and retaining loyal customers, just keep reading!
4 Tips for Creating Brand Loyalty
Go Above and Beyond With Customer Service
Many businesses make the mistake of focusing the majority of their efforts on sales rather than customer service, not realizing that top-notch customer service will increase sales naturally.
Good customer service is both common and expected. To wow customers, you have to go above and beyond.
Reach out to each customer after purchase with a personalized message asking about their satisfaction and thanking them for their support. When a customer has a concern or complaint, address it right away. If they’re unhappy, be quick to offer a refund or a replacement.
Stay in Touch With Customers
When it comes to small businesses, people don’t want to support faceless companies, they want to support the person behind the brand. And with the advent of social media, there’s no excuse not to introduce yourself to your customers and get in touch often.
You don’t have to spend all day on social media, but try to post at least once a day. After you post, spend an hour or so in the comment section, liking and responding to customers’ replies.
Be Authentic and Consistent
Speaking of staying in touch with your customers, it can be tempting to play a character on social media in an attempt to give people what you think they want. This might seem like a good idea but is actually a mistake.
Instead, be authentic with your customers. Allow them to truly get to know you as a person rather than trying to fool them with an idealized version of yourself. This will build trust with your audience, thereby building customer loyalty.
Give Incentives Freely
Customers don’t just want quality products and services, they want to feel appreciated for their support. The best way to do this? By giving incentives often and at unexpected times.
Running social media contests and free items with purchase is great, but if you really want your customers to feel connected with you, consider taking it a step further. Try to surprise your clients with thank you gifts or messages once or twice a year. A birthday gift or thoughtful message is an excellent place to start.
Even better if your gift is from an Axomo swag store! Your customers will be grateful for the gift, and you’ll benefit by creating a walking advertisement when your customer wears the shirt or carries the bag with your branding.
Increase Longevity and Success by Building Brand Loyalty
Regardless of the type of business you own, customers are the keystone of success. Having the greatest products and services in the world won’t matter if you don’t have a strong customer base to enjoy them.
This is where brand loyalty comes in. By placing customer satisfaction at the top of your priority list, you’ll be able to not only build success but maintain it for years to come.
In need of more advice and ideas for growing your business? Take a look at our blog!
