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According to one piece of research, email marketing can produce a 4,300 percent ROI.
If you want to get started with email marketing, you should consider creating some free PDFs. Then, you can ask people to provide their email addresses in exchange for the PDF.
This post will provide you with some tips on how you can create a free PDF that people will want to download. If you’re looking to take advantage of email marketing, you’ll soon learn how PDFs can help.
Let’s begin!
How to Attract Customers with Free PDF Giveaways
Create a PDF People Will Want
- To begin with, you need to figure out how to create a PDF that people will actually want. The best way to do this is to consider what your target audience might want to learn about.
- For instance, if you’re in the real estate niche, your target audience might want tips on how to sell their homes quickly.
- Thus, if you create a PDF on this topic, people will be more than happy to provide their email addresses so they can access this information.
- Note that if your blog has a lot of good content, you might want to consider turning some of your blog posts into PDFs.
- Fortunately, most web browsers let you ‘print a webpage as a PDF,’ so this task isn’t that hard.
- In some cases, you might also have a lot of good content written within a web application. If that’s the case, you might want to create a bit of code that can convert this HTML content into PDFs.
- If you’re interested in doing this, you should Google the name of the coding language used for your web app alongside the phrase ‘HTML to pdf.’
- So, if your web app is written in C#, you might Google ‘c# html to pdf.’ You will then see how other people have tackled this coding challenge.
Promoting Your Free PDF
- Once you’ve created your PDF, you need to promote it so that people know it exists. The easiest way to do this is to create a landing page and then run ads on this page.
- On your landing page, you will need to have a section where people can enter their information. After they’ve provided their details, they should then be taken to a page that allows them to access the PDF freebie.
- You don’t need to be a web developer to create a good landing page, as there are tools that’ll help you with this task.
Will You Make Use of Free PDFs?
- If you use free PDFs, you can easily harness the power of email marketing.
- Over time, you might want to experiment with different topics for your PDFs. In doing so, you will eventually discover the kind of free PDF topic that produces the best opt-in rates.
- This info will then help you gather more email subscribers, thereby making your email marketing efforts more fruitful.
- Want to read some more content like this? Please visit our blog to see some of the new posts we have on our website!