Why Nobody is Reading Your Company Blog

Why Nobody is Reading Your Company Blog

Written by Deepak Bhagat, In Marketing, Updated On
April 27th, 2024

Are your blogs not attracting the kind of traffic you want? Are they failing to go viral even though you give it your best shot each time? Well, there could be several reasons why your company blogs fail to impress.

Perhaps your topics are irrelevant, your content is too technical, or your tone is entirely wrong. If you talk to a marketing company, you will discover how promotional strategies and content quality affect your popularity.

At times, companies also have overly high or unrealistic expectations of blogs and their performance. It is great to be optimistic, but expecting each blog your company posts to go viral is also unrealistic. You can call it a problem only when you’re still failing to get more than a handful of views after a couple of months of regular posting.

Why Nobody is Reading Your Company Blog

Why Nobody is Reading Your Company Blog

In this article, we will outline some of the most common reasons why nobody is reading your blogs.

  • Blogs are Off-Track

Let’s suppose you’ve been actively following a digital marketing company’s website to stay updated on their blogs. What do you usually find on such a site? Indeed, marketing advice, tips and insight. But one fine day, you visit the same company’s page hoping for another stellar piece on marketing only to discover a blog on dog snacks.

Also Read -   7 Reasons Hiring a Marketing Agency is a Good Idea

Would that make any sense? Surely not!

The success of a company’s blog depends on the topics it chooses. If the topic does not concern the company’s specific industry niche or target audience, it won’t gain views. Even if the reader is fond of pets, they will not read your excellent article. Since that blog post does not feature marketing strategies and information, it is not worth their time.

A company’s blogs must be relevant to their business nature, and the blog topics must stay consistent with that niche. Hence, if your blog traffic is trickling down, perhaps now is the best time to check the reliability, predictability, authenticity, and relevance of your content. If it’s not checking all those boxes, it’s time to upgrade your content writing team.

  • Lack of Originality

The second most common fault we find with blogs is the lack of originality. If a company’s page features blogs that others are already writing, your topics are unoriginal.

Why would readers pay attention to your blogs if they find better writing on the same topic and more valuable information elsewhere? Not only that, the readers will even come to describe your content as poor quality, or worse, imitation. You can’t expect to win more readers against an already established dedicated readership.

If this is the problem with your blogs, you can fix it with a few corrective measures. You could begin by producing topic ideas that no one else has covered yet or not covered the way you have. The best approach here is to write about industry changes or news that will educate readers. Second, if you do have to write on a common topic, then at least try to structure it uniquely and freshly.

Also Read -   Emotional marketing101: The power of emotions in your brand 

Simply saying the same thing with different words doesn’t provide any real value. Provide new data, aesthetics, and angles that differentiate your blogs from others.

  • Unhelpful Idea

The value of your information is what can help make it go viral. But if your ideas add no value to readers’ lives, will your readership increase? Definitely not!

Here’s another thing. You may have years of blogging experience, but if your ideas are outdated or impractical, you will lose readers. The only way to keep your readers coming back for more is to give them value-added blogs. Remember, they’re here to consume content. Therefore, I strive to provide well-researched and valuable reading material consistently.

Any content that directly addresses the reader’s problems will gain views, which will also establish your authority in the industry!

  • Lack of SEO

SEO has come a long way from the days when keyword stuffing could rank blogs at the top of Google’s search results. Now, incomprehensible and senseless content cannot move past rigid SEO metrics.

SEO has improved massively in recent years and is now crucial in blog writing. Multiple social media strategies will boost your posts’ traffic, but they do not guarantee long-term success.

You can only win a steady stream of views and traffic online when you use SEO appropriately in your blogs and rank them high in the search results. We know improving one’s SEO skills takes time, but that’s just what you must gear your content writing team up for.

Use search engines. Plugins and other valuable tools to monitor and improve your content’s SEO. Your social media platforms also boost your readership by linking internal blogs and external authoritative sites in your blogs. In addition to high-quality content, these mindful SEO practices will also increase your visibility.

  • Lack of Attractive Headlines

The first impression is the last. And the headlines of a blog make the first impression. If they’re not catchy, attractive, or relevant, they’ll fail to entice readers to read your blog.

Also Read -   Branding Design for the Digital Age: Tips for Creating Memorable Online Experiences

If you wish to make more readers click on your blogs and read them, you must capture their attention with witty and catchy titles. They also say it’s the lure, not the rod, that pulls the catch. If your titles sound dull and fall flat, would it make your readers wish to continue reading? Of course not!

Final Thoughts

Many studies prove that people merely read fifty percent of a post, lose interest, and move on.

It’s essential to discover the root cause of why nobody reads your blogs to avoid this fate for your company’s blog. Once you find out its shortcomings, you can employ various tools and corrective techniques to fix the quality, originality, and relevance of your content while making it more attractive!

Related articles
Join the discussion!