How to Attract Customers with Free PDF Giveaways

How to Attract Customers with Free PDF Giveaways

Written by Deepak Bhagat, In Marketing, Published On
July 10, 2021

According to one piece of research, email marketing can produce a 4,300 percent ROI.

If you want to get started with email marketing, you should consider creating some free PDFs. If you do this, you can then ask people to provide their email address in exchange for a PDF. 

This post will provide you with some tips on how you can create a free PDF that people will want to download. If you’re looking to take advantage of email marketing, you’ll soon learn how PDFs can help.

Let’s begin!

How to Attract Customers with Free PDF Giveaways

Create a PDF People Will Want

  • To begin with, you need to figure out how you’re going to create a PDF that people will actually want. The best way to go about this is by considering what your target audience might want to learn about.
  • For instance, if you’re in the real estate niche, your target audience might want some tips on how they can sell their home quickly.
  • Thus, if you create a PDF around this topic, people will be more than happy to provide their email so they can get this information.
  • Note that if you have a lot of good content on your blog, you might want to consider turning some of your blog posts into a PDF.
  • Fortunately, most web browsers let you ‘print a webpage as a PDF,’ and so this task isn’t that hard.
  • In some cases, you might also have a lot of good content written within a web application. If that’s the case, you might want to create a bit of code that can convert this HTML content into PDFs.
  • If you’re interested in doing this, you should Google the name of the coding language used for your web app, alongside the phrase ‘HTML to pdf.’
  • So, if your web app is written in C# you might Google ‘c# html to pdf.’ In doing so, you will then see how other people have tackled this coding challenge. 

Promoting Your Free PDF

  • Once you’ve created your PDF, you then need to promote it so that people actually know it exists. The easiest way to do this is by creating a landing page, and then running some ads to this page. 
  • On your landing page, you will need to have a section where people can enter their information. After they’ve provided their details, they should then be taken to a page that allows them to access the PDF freebie.
  • You don’t need to be a web developer to create a good landing page, as there are tools that’ll help you with this task. 

Will You Make Use of Free PDFs?

  • If you make use of free PDFs, it will be easy for you to harness the power of email marketing.
  • Over time, you might want to experiment with different topics for your PDFs. In doing so, you will eventually discover the kind of free PDF topic that produces the best opt-in rates.
  • This info will then help you gather more email subscribers, thereby making your email marketing efforts more fruitful.
  • Want to read some more content like this? Please visit our blog to see some of the new posts we have on our website!
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