How to get from Brick and Morter to Fully Digitalized Businesses

How to get from Brick and Morter to Fully Digitalized Businesses

Written by Alison Lurie, In Business, Published On
December 8, 2022

For entrepreneurs with a physical storefront, all of the business’ features are visible and tangible: the store’s design, products, signage, and customers. Having a physical space lets you be hands-on with every aspect of your business. If you’re used to more concrete, hands-on business models, it can be tricky to imagine your business online. One critical step to digitalizing a business and enhancing its online presence is building a website. This important asset can help you reach customers that you might otherwise have missed out on.

The website should start with a strong, visually appealing design and continue with content that answers your customers’ questions. Digitalization makes it possible to spread your message across multiple platforms, increase efficiency, streamline processes, and make your products or services available worldwide. This blog post will show you how to get from brick-and-mortar to fully digitalized businesses.

Understand the different types of digital businesses

Fully Digitalized Businesses

In today’s business world, having a solid digital presence is more important than ever. But what exactly does that mean? There are a few different digital businesses, each with unique advantages.

Purely online business

One type of digital business is a purely online business. This business exists solely in the digital world, with no brick-and-mortar counterpart. Customers interact with the business entirely online through websites, social media, and digital marketing. Purely online businesses can often reach a larger audience more effectively than traditional businesses and can be less expensive. However, establishing and building trust with customers can also be more challenging.

Brick-and-mortar business with a strong digital presence

Another type of digital business is the brick-and-mortar business with a strong digital presence. These businesses have a physical location that customers can visit, but they also have an active online presence. They use websites, social media, and digital marketing to reach potential customers and build relationships. Brick-and-mortar businesses with a strong digital presence can benefit from the best of both worlds – the personal connection of a physical location with the internet’s broad reach.

Hybrid businesses

Finally, there are hybrid businesses that combine online and offline elements. Hybrid businesses may have a physical location that customers can visit, but they also sell products or services online. They use websites, social media, and digital marketing to reach potential customers and drive sales. Hybrid businesses can be challenging to manage, but they offer the potential for reach and sales that other models can’t match.

The benefits and challenges of having a digital business

In the past, starting a business meant investing in physical infrastructures, like office space and inventory. But with the advent of the internet, it’s now possible to start a business with very little overhead. Whether you’re selling products or services, there are many advantages to having a digital business. For one thing, it’s easier to reach a global market when geographic boundaries do not limit you. In addition, customers can purchase your products or services 24/7 without having to wait for business hours. And finally, digital businesses often have lower marketing and advertising costs than their brick-and-mortar counterparts. Of course, some challenges come with owning a digital business. One of the biggest is ensuring your website is secure from hackers and cybercrime. In addition, it can be difficult to stand out in a crowded marketplace. But owning a digital business can be an enriching experience if you’re up for the challenge.

Evaluate your company’s readiness for a digital transformation

As the world becomes increasingly digitized, it’s increasingly essential for companies to keep up with the times and improve their business models. A digital transformation can be a significant undertaking but can also be highly beneficial to a company’s bottom line. To evaluate your company’s readiness for a digital transformation, there are a few key factors you’ll need to consider.

  1. First, consider whether your current business model is sustainable in the long term. If it’s not, then a digital transformation can help you revamp and update your business model so that it’s able to adapt and Grow with the ever-changing landscape.
  2. Next, look at your current infrastructure and systems; if they’re outdated or unable to keep pace with changing demands, a digital transformation can allow you to modernize and streamline your processes.
  3. Finally, think about your company culture; if you have a culture that’s open to change and willing to embrace new technologies, you’ll be in a much better position to undertake a digital transformation successfully.

Develop a roadmap for transitioning to a digital business model

As businesses move increasingly online, it’s essential to have a plan for transitioning to a digital business model. This roadmap should consider all aspects of the business, from marketing and sales to operations and customer service. The first step is to assess where the business is currently in terms of its digital presence. This will help to identify any areas that need improvement. Next, set some goals for what you want to achieve with your digital business model. These could include increasing sales, reducing costs, or improving customer satisfaction. Once you have your goals in place, you can start developing a plan for achieving them. This may involve changes to your website, implementing new technologies, or rethinking your business processes. Whatever the case, it’s essential to have a clear roadmap in place to make a smooth transition to a digital business model.

Develop A Presence In Multiple Channels

To be successful as a digital entrepreneur, it’s essential to develop a presence in multiple channels. This can include building an online store on your website, using social media platforms for marketing, and partnering with other businesses. Additionally, you’ll need to focus on creating high-quality content that engages your target audience and gives them the information they need to make. With the right strategy in place, you’ll be able to reach more customers and grow your business successfully in the digital age.

As a digital entrepreneur, it’s essential to stay up-to-date with current trends and technologies to continue to offer your customers top-quality products and services. Whether you’re focusing on building your online presence or improving your marketing strategies, it’s important to stay flexible and open to change. You’ll be better positioned for success in the ever-evolving digital world by embracing new technologies and trends.

As a digital entrepreneur, creating a strong online presence that is effective across all channels is crucial. This will involve maintaining an active social media presence on platforms such as Facebook, Twitter, and Instagram and building an engaging website that provides high-quality content. Additionally, it would be best if you considered partnering with other businesses to expand your reach and market your products or services more effectively. Ultimately, by staying up-to-date with current trends and investing in innovative technologies, you can build a successful digital business that meets the needs of today’s connected consumers.

Monitor progress and adjust course as needed

Any successful journey requires careful planning and a clear destination. Even the most well-thought-out plans can go array. It is essential to monitor progress and make necessary adjustments along the way. This allows for flexibility and keeps the goal in sight. The ability to review goals, track progress, and realign as needed is essential for any individual or organization seeking success.


Depending on your business type, there are different benefits and challenges to having a digital business model. It’s essential to evaluate your company’s readiness for a digital transformation and develop a roadmap that outlines the necessary steps for the transition. Once you’ve switched to a digital business, it’s essential to maintain a presence in multiple channels and monitor your progress so that you can make adjustments as needed.

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