Alternative social media content for corporate companies

Alternative social media content for corporate companies

Written by Deepak Bhagat, In Marketing, Published On
November 4, 2020
Last modified on December 14th, 2021

Corporate firms may find it difficult to find long-term content ideas that can create interaction on social media. For this reason, they cannot receive the feedback they expect from these platforms because it is difficult for them to share regularly. When corporate e-commerce companies do not prepare the right social media strategy and content plan, they are limited to only sharing products. This reduces the work done. However, by focusing on different content alternatives, recycling in social networks can also be increased. In this article, we will share alternative content ideas that you can use in social media.

Get insight from your followers about your new products or services

You can also include your followers in the design or R&D process of a new product. In this process, you can prepare visual works that will highlight different designs or features of the product and organize surveys on social networks. You can make improvements or changes in your products based on the results of these surveys.

These types of posts allow you to both get the opinions of consumers and increase your interactions. Adding the comments coming directly from the consumers to your new products is also important in terms of showing the importance you attach to the comments of the consumers.

Ask them to suggest titles to your posts

Corporate companies can communicate on social networks with a more natural and fun language by moving away from their serious structures. In this process, you can share fun content created by logo designing agencies and instead of putting a title on your posts, you can ask your followers to write a title for this image. This is an effective method to increase your engagement and get your followers to comment on your posts.

Share your company’s success

Corporate firms can achieve different successes in terms of industry. You can also share different important developments such as awards received, completed milestones and annual achievements with your followers on your social media accounts. These studies will be effective for your own promotion and achievements to be heard. Since sharing your achievements will reflect positively on your brand image, you should take advantage of such content formats.

Tell your company’s history and story

One of the factors that increase consumers’ interest in the brand in marketing studies is stories. Telling your company’s history, establishment process, establishment purpose, vision and mission by combining it with a story allows you to introduce your company and you can attract more attention to your followers because you share it with a story.

You can do a similar method for your products in the same way. Using a story while telling your products and using storytelling in your marketing efforts will affect your sales as well as put your brand in front of your competitors.

Post coupon codes

Corporate companies can share their coupon codes on their social media accounts to increase their sales on the internet and offer opportunities to consumers. Especially if you share such content on Instagram Stories or live broadcasts, it will enable users to follow you more closely. Recognizing these opportunities in formats where users will interact more with you instead of regular posts will increase your interactions.

Promote product features

Product promotions are also among the content formats you can use in your social media posts. In order to increase the interest in these contents, you can prepare videos promoting the features of the product or you can prepare visual content or videos showing the usage areas of the product. Instead of sharing products with a plain background, showing how the product is used and what impact it will have on consumers’ lives will help you get more engagement and recycling.

Guide, list and tip content

Corporate companies should also turn to content that will inform, educate or entertain their followers on social networks. Prepare list contents on different topics such as products, services, product features, industry; inform users with guide contents; You can give suggestions to improve the product usage experience with hint content.

It is also very important for long-term content production to create a plan for such content and to categorize and branch your content. You can read more about this in our guide below.

Prepare answers to common questions

Corporate companies can compile frequently asked questions from customer support departments and prepare social media posts about these questions. These contents can be used both on your FAQ page and inform users on social networks.

By collecting these questions and creating content related to them, you also alleviate the burden on your customer support department. When these questions come, you can quickly direct consumers to these contents that you have prepared beforehand, and you can automate the process by speeding up.

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