5 Advantages of Instagram Promotions for Your Business

5 Advantages of Instagram Promotions for Your Business

Written by Deepak Bhagat, In Marketing, Published On
September 16, 2021
Last modified on September 28th, 2021

Instagram has 500 million active users every day. It is one of the most popular, interactive social media platforms and people from all demographics use it for a variety of purposes.

If you are not using Instagram promotions for your business, you need to rethink your social media marketing strategy.

5 Advantages of Instagram Promotions for Your Business

There are so many benefits to Instagram ads that will give your company instant sales results. Not sure what those advantages are? This list has all the top ones.

  • They Will Reach Your Audience

If you sell orthopedic slippers to the over 70s, investing in Instagram ads would be a waste of time and money. But if you sell almost anything else, business promotions on Instagram will likely reach your target audience.

There is an almost even split amongst the two main genders. 71% of US adults aged 18-29 use the platform and they spend an average of 30 minutes a day on it.

But plenty more people from other social groups use it, too. And you can target your ads towards your intended audience so the wrong people do not see them. No matter who your audience is, they all click on Instagram promotions that they want to know more about.

  • Instagram Promotions Are Inexpensive

Instagram promotions cost around $0.20 to $2.00 per click (CPC). You can cap the number of clicks so you do not end up spending more than you budgeted for. The cost per impression is also around $6.70 per 1,000 impressions.

This is a very inexpensive way of business marketing compared to ads in other media like newspapers and billboards.

  • You Can Track Your Success

And unlike billboards and posters, you can track your success using Instagram’s business analytics. You can see how many impressions your posts are getting, how many clicks, and who exactly is interacting with your promotions.

This will enable you to tweak your next ad so it is more successful than your previous one. Being able to track your analytics is also helpful when you need to prepare monthly company marketing reports for your superiors.

  • Easy To Create With Your Existing Branding

Creating Google Ads, for example, can be confusing and difficult because you have never used the platform before. But creating business promotions on Instagram is intuitive because it is almost exactly like creating any other post.

You only need three things: an image, a caption, and a call to action. Simple.

  • More People Are Using Instagram to Find Products

Not only are your audience on Instagram, but they are also in the buying mindset. No longer are people only wanting to interact and chat with their friends on the platform.

Individuals use Instagram to plan vacations, research new fashion trends, and everything between. More and more are following business brands on Instagram and 200 million users visit a business page every day on the platform. You cannot ignore numbers like those.

Instagram Promotions Are a No-Brainer

Creating Instagram promotions might seem difficult if you have never done it before. But they are low-risk with great earning potential, so what have you got to lose by making one and seeing how it goes?

Need more tech tips for your business? Browse our website for tons more useful guides and helpful advice!

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