8 Ways To Improve ROI From Google Ads
Most Google Ad specialists believe that a static and free pay-per-click (PPC) campaign is enough for the survival of a business. However, that’s not the case. You must carefully evaluate all your campaigns and check which one needs investment. Most Google Ads management services cut down the most expensive campaigns. Doing this is like solving half of the question. To get a complete idea about the campaigns, you should know which will bring you more Return On Investment (ROI). To determine this, you need to know the Google Ads ROI. To understand what PPC ROI is all about, look at the below-mentioned points.
What is Google Ads ROI?
ROI is a critical metric for running a Google Ads campaign. They help you know which campaigns should receive more investment. In simpler terms, it means the amount of money you make instead of the amount you spend. Thus, ROI will help you know whether a campaign is worth an investment. You will also get to see the kind of profits you make. Dropping down campaigns if they bring in losses can also be possible using ROI. However, you should know that it does not calculate all the costs associated with selling your products, overhead, shipping amounts, etc.
How to improve ROI from Google Ads?
Once you know the importance of ROI, you can use it to improve your Google Ads game. Dropping a campaign is unnecessary if it is not doing well. Instead, there are multiple ways in which you can boost it. Below are a few tips that will help you improve your ROI from Google Ads.
Give importance to quality scores.
Google considers two factors when choosing between two ads for any given keyword. The first one is based on the highest bidding amount. For example, the business that has placed the highest bid on a particular keyword will be chosen to display its ads. The second one is quality scores. Quality scores describe the quality of your ad campaigns. Quality scores are dependent on several factors. These include landing page relevancy, keyword relevancy, expected clickthrough rate (CTR), etc.
You will see all these factors are dependent on user experience. Thus, keyword targeting, page navigation, landing pages, etc., are essential. The quality score can be checked on Google Ads by adding the Quality Score column to the report.
Make use of negative keywords.
Most of the PPC ROI depends on how you target your keywords. Therefore, you should also know which keywords you don’t need to target. You can do this by creating a negative keyword list for your campaign. This will mean that your ad won’t appear for these keywords. Let’s say you have a business where you sell ‘pen and paper-based drawing pads’. If you target keywords such as ‘drawing pads’, there is a high chance that your ad can appear in the ‘digital drawing pads’ results. Thus, as your business doesn’t sell digital drawing pads, you must add ‘digital’ as your negative keyword. Doing this will restrict you from showing your ads to irrelevant users. Therefore, it will help you present your ad to people interested in your product.
Creation of a remarketing list for search ads
PPC campaigns involve finding and targeting the right audience for your business. However, a set of audiences can visit your site without carrying out any actions. Thus, you can use the Remarking List for Search Ads (RLSA) for such an audience. Google Ads will provide you with a set of codes. This code should be put on your site to track this set of audiences. Doing this will enable them to come back to your site. Thus, it will help you to increase your ROI.
Use Google Ads extensions.
A great feature you can use in your Google Ads campaign is the extensions that Google Ads provides. You can add These extra pieces of information to your paid search ads. These extensions help to make your ads more informative and compelling. These include links to a specific landing site, live call buttons, your company’s phone number or address, reviews of your business, etc. These features will help you make your ad stand out from the crowd. Thus, Ad extensions can be an excellent way to boost your business’s ROI.
Create intent-focused ad groups.
If you have good experience in running Google Ads, you will notice that campaigns that run successfully are the ones that use Google Ad groups effectively. Thus, it would be best to give great importance to the user’s search intent. For example, if you have a campaign promoting bookcases, you should not have ads for dressers and should include keywords such as ‘wooden chairs’. This will mean that your ad group is not based on a specific search intent. This is because you will end up displaying ads for dressers where people are searching for chairs. Thus, you won’t receive any clicks, so there will be no revenue. On the other hand, if your ad groups are intent-specific, you can drive more clicks and conversions to your website.
By following these tips, you can use your Google Ads services best to increase your ROI. Handling all these Google Ads techniques can also be tedious if you have other things to take care of. In such a case, you can search the web for a reliable Google Ad agency near you. Getting in touch with an experienced company with expertise in Google AdWords management in Melbourne will help you significantly boost your ROI.
