Magento eCommerce Trends 2024 Boosting Growth & Revenue

The eCommerce business is bombarded with new technologies and trends every few years. This year, we are witnessing an increasing demand for PWAs, omni-channel integration, AI chatbots, and more. Ignoring the latest Magento trends can lead to significant setbacks to any business.

Magento is one of the most popular ecommerce platforms for building successful online stores. Staying tuned with up-to-date trends and practices helps to create a state-of-the-art eCommerce website that customers love to shop from. A Magento eCommerce agency can help you upgrade your site with these trends and boost your investment return (ROI).

Here are the Top Magento eCommerce Trends 2024

Voice Commerce

One of the most conspicuous eCommerce trends is the rise of voice assistants like Siri and Alexa for online shopping. Integrating voice search capabilities into your Magento eCommerce site can help you significantly increase sales. The speech recognition market is expected to surpass US$8.53bn in 2024m, which shows the significance of powering users with this feature.

Push Notifications

Push notifications are ideal for building a loyal customer base and reaching potential new clients. They are proven ways of building customer engagement and keeping your client base informed about the latest happenings in your store. Online businesses can enhance sales by sending customers push notifications of services, offers, and the latest deals. An eCommerce agency can power your store with this advanced functionality.

Omni-Channel Integration

Omnichannel integration lets businesses provide a consistent shopping experience to clients across different channels like online, offline, desktop, smartphone, and other devices. The Magento CMS provides a built-in order management system and access to several third-party systems, including CRM & POS integrations. This helps to ensure a reliable omnichannel integration for your target audience.

Magento PWA

Businesses nowadays are hooked on launching successful progressive web apps for their customers. PWAs are lightweight websites that act and function like mobile apps and can be built in less time than traditional web apps. Additionally, they come with several modern-day mobile app features like offline functioning, using device capabilities, automated updates, direct on-screen shortcuts, and more.

As a Magento agency, we can build a PWA for your existing site or launch your business from scratch. Companies with successful mobile apps or websites, such as Starbucks, Debenhams, and BMW, have recently launched a PWA.

Chatbots

AI-powered chatbots are ideal for automating customer’s frequently asked questions. According to a global survey, 44% of people said they favoured using the chatbots on the site. This shows a significant appreciation of the people using AI daily. Indeed, this Magento eCommerce development trend will go beyond 2024 and become a must-have feature in most online stores.

Headless Commerce

One of the key Magento trends is decoupling the client-side that users interact with from the server-side, the code handling inventory and orders. Headless e-commerce development allows anyone to manage the site efficiently, as it provides a simple interface for updating content and site design.

In such a code structure, both the front end and back end are connected using an application program interface (API). Adobe’s headless solutions can help you reach and connect with a larger target audience than simple digital stores.

Artificial Intelligence and Machine Learning

When discussing the top Magento trends, you cannot ignore the significant rise of using AI and ML in online stores. For large-scale e-commerce stores on Magento, artificial intelligence can automate several vital tasks and help make well-informed decisions. The Adobe Commerce platform powers businesses with optimum use of AI and ML in online stores and helps tailor personalised experiences. With this eCommerce trend, any business can improve sales conversion and customer retention.

ChatGPT Integration

Although we have already discussed chatbots, the Magento ChatGPT integration deserves a unique mention in useful eCommerce trends. This powerful combination lets businesses craft dynamic product descriptions and metadata optimisation and seamlessly handles various aspects of content development. With ChatGPT, you can showcase your product in various ways and in multiple languages with minimal interaction with the AI tool.

Mobile-Performance Optimization

Although mobile-ready stores have become popular and most companies have adopted them, m-commerce keeps dominating the market. You might be losing massive gains if you already do not have a screen-responsive eCommerce site.

More than 50% of sales occur via mobile devices like smartphones and tablets, which means adapting your eCommerce site to innumerable screen sizes.

Gamification of eCommerce Stores

The eCommerce industry suffers hugely from cart abandonment rates. The journey of the customer from landing on the site to searching and adding products to the cart and finally placing the order is long and often dull. To add to the dopamine rush while browsing the site, companies use gamification to create excitement in their customers.

Gamification can keep customers engaged and can be used as a potent tool for retargeting. For example, various companies develop reward-based loyalty programs, which can be further gamified with surprise BOGOF (buy one get one free) and other standard offers. Innovative gamification of eCommerce sites is thus one of the most vital Magento trends.

Wrapping Up

That was all covering the prevalent Magento eCommerce trends. While you cannot integrate all of it in your current store, you must incorporate a few after careful study of your target audience and specific industry requirements.

A customer-focused eCommerce agency can help you pick and integrate the right trends for your online store.