OEM Android TV Box Manufacturing – Building the Foundation for the Next Generation of Streaming Devices
As the global shift to streaming accelerates, hardware manufacturers play an increasingly strategic role in shaping how content reaches end users.
From OTT platforms to local broadband operators, the need for reliable, customizable, and affordable Android TV boxes has never been greater. The move toward OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) models is reshaping the entire supply chain of the digital entertainment industry.
Understanding the OEM/ODM Ecosystem
In today’s competitive electronics market, few brands manage their own hardware production from start to finish. Instead, they partner with specialized manufacturers that provide the technical expertise, infrastructure, and scalability required to compete globally.
Shenzhen Oranth Technology Develop Co., Ltd., the company behind the Tanix brand, is one of the leading players in this space.
With extensive experience in Android TV box production, the company supports global clients through custom hardware design, firmware development, and post-sale software maintenance — offering a full-service approach that goes far beyond simple assembly.
👉 Learn more about Tanix OEM/ODM services for private label brands and B2B distributors.
Market Data: Expanding Demand for Android-Based Devices
According to IDC, over 68 million Android TV boxes and streaming sticks were shipped worldwide in 2024 — a 17% increase compared to the previous year.
This growth is particularly strong in South Asia, Africa, and Eastern Europe, where consumers seek cost-effective alternatives to smart TVs.
For B2B buyers, these numbers represent an opportunity: a growing demand for flexible devices that can be locally branded, updated over time, and produced under SKD/CKD schemes to minimize tariffs.
Tanix’s scalable production capability makes it a reliable partner for importers targeting these fast-developing regions.
Why SKD/CKD Manufacturing Matters
For large-scale importers, government regulations and cost structures often determine success. India, for instance, imposes heavy tariffs on fully built electronics but offers tax incentives for local assembly.
Tanix helps clients navigate these challenges by providing SKD/CKD kits, technical assembly guides, and localized firmware solutions.
This model allows partners to reduce import duties by up to 20%, while also building stronger local brands through packaging and customization.
It’s a practical balance between cost efficiency and product consistency — one reason why SKD/CKD production is expected to account for 40% of Android TV box shipments to India by 2027 (GfK forecast).
Tanix: Engineering Stability Meets Market Agility
One of Tanix’s biggest strengths is its engineering depth. The company maintains its own R&D team responsible for firmware stability, UI design, and OTA upgrade systems.
This means that clients benefit from devices that remain secure and compatible long after launch — a critical factor for brands seeking long-term customer satisfaction.
Tanix collaborates closely with chipset vendors like Amlogic, Rockchip, and Allwinner to ensure performance consistency across product lines. Combined with ISO-certified manufacturing processes, this gives partners confidence in every production batch.
The Future Outlook for OEM Android TV Boxes
Analysts predict that by 2030, global demand for Android-based entertainment hardware will surpass 2 billion connected devices, with OEM manufacturing remaining the backbone of this growth.
As the market matures, success will depend less on hardware specs and more on production flexibility, firmware support, and supply reliability — all areas where Tanix has established leadership.
👉 For more details on partnership models and customization options, visit the Tanix Android TV Box official website.
