Tips or ideas for the E-commerce Packing
E-commerce Business is the easiest one to set up. However, that also means you’ll have a more significant number of competitors over a specific target market. It is crucial to capitalize on each customer interaction, the most direct being delivering your product to their doorstep.
For this, we need some of the packing solutions for e-commerce, which will add more value to your brand and exceed customer expectations. You’ve done it successfully when your customer shares your packaging on their Instagram story before sharing whether your product works.
Here are some tips for E-Commerce Packing
Less is more
People are becoming increasingly aware of climate change. Customers want to minimize their carbon footprint as much as they can and expect businesses to do the same. “Less is more” is the easiest way to address this consumer demand by reducing the number of packaging materials to what is essential.
Fewer boxes, bubble wrap, and packing peanuts are not the only things you should have less of. Plus, your customers might not even have the time to use or read everything you placed alongside the product they purchased.
A business must effectively communicate its brand to its customers. Your product’s packaging is the most tangible way to convey this message. Edit your packaging, and make your message stand out.
Samples
Some people aren’t open to trying out new products or experiences. It’s easy to get comfortable and probably even stubborn, especially when something has been tried and tested and never once failed. Old habits die hard, but as a business owner, you must be creative and make people try something out of the box.
Giving out freebies or samples with each package is a great way to offer your customers new experiences and promote your products. It would be best to exploit this practice when boosting an underappreciated item that doesn’t seem to get enough purchases or launching a new product or product line that you want to get out there. Moreover, it is an excellent form of appreciation that your customers will look forward to in every purchase with your brand. When you’re going for the free sampling, the best way is to put your business card for any contact information and feedback.
Business Card Or promotional material
ECommerce businesses have limited resources to spend on advertising, unlike big corporations. Package inserts have become a popular marketing strategy for many eCommerce businesses. It’s a low-cost way to surprise customers and keep them engaged. If you don’t have the budget for customized boxes, this could be your best way to enhance the customer experience. A simple packaging insert could be printed out coupons and discount offers for future purchases. It may be easier to send these digitally, but it’s a whole different experience for a person when it’s tangible.
Customized Boxes
A plain kraft corrugated box is already presentable. However, if you want to create an unforgettable unboxing experience, a customized one featuring your brand’s theme and color palette will do so. This will help your consumers recall your brand’s name and identity.
First impressions truly last. If your product is already one of the best in the market, packaging it uniquely to communicate your brand will increase customer satisfaction.
Customized boxes can be costly. As with any raw material, it’s best to buy in bulk from your supplier. If your products don’t need a box, consider having customized mailers, which will be cheaper.
Reusable packaging
There has been a war against single-use plastics in recent years. People have shifted gears and want to become more innovative and environmentally friendly consumers. To address this need, brands house their products in reusable packaging that can last in a consumer’s space for a while or even a long time. You can also design your packaging products so that customers would want to place them on their shelves as a decorative type or use them as a stylish storage solution in their packing. Reusable packaging is an excellent opportunity to have a lasting impression on your customers. Plus, it can work as word-of-mouth advertising in the long run whenever their friends ask them about it.
Ensuring safety
Your product should survive the miles-long journey it will take to reach your customer and the inevitable poor handling of some couriers.
Ultimately, you’ll need to balance aesthetics with functionality. You can create the most excellent packaging among your competitors, but it’s all useless if it sacrifices your product’s safety and integrity.
Eco Friendly
Most companies and brands are switching to completely eco-friendly packaging. Let’s say goodbye to plastics. Initially, it might be a little challenging, but it could give your brand a sense of purpose. Although it could increase your fixed expenses, it also sends a message to your consumers that you’re taking your part in preserving the environment. It’s a massive step against mindless production and consumption that will make your customers appreciate your brand and increase the likelihood of re-purchases. The most important thing is to set towards more eco-friendly packing, which removes all unwanted packing materials and goes for less by eco-friendly packing.
Finding more sustainable alternatives for packaging solutions is your next step, and it’s not that challenging anymore. There are packaging suppliers available in the market that will cater to your needs. Use post-consumer waste corrugated boxes, packing peanuts made of cornstarch, recyclable plastics, and other alternative packing materials.
Earning money while doing some good to Mother Earth is already an accessible option for small e-commerce businesses like yours.
Include receipts
Many businesses overlook the receipt. It’s very important to give your customers a breakdown of their purchase, but don’t settle for a standard black-and-white receipt. Use it as a marketing opportunity to mix things up and surprise your customers.
Together with the other elements of your packaging, make your receipt consistent with your brand. You can easily print something that mimics the design elements or tone of your box, plastic, or freebies, among other things. You can even add a message to thank your customers for their purchase or grant them a discount code to make them look forward to their next purchase.
Custom note/Thank You note
A personalized thank you note with each product is a surefire way to maximize customer satisfaction. It will instantly exceed expectations and make each interaction feel special. You may have fewer customers than your well-established and large-scale competitors, but this is one practice that you can leverage over them.
An e-commerce business means limited touchpoints and zero in-person interactions, unlike competitors with physical stores and friendly staff. Therefore, business owners like yourself must find innovative ways to make a special connection and build customer loyalty.
A handwritten note will trump a typewritten one, implying that the template was used and felt manufactured.
Thank your customers by their names and express how you look forward to future interactions with them.
Conclusion
Well, in this article, I have suggested tips for E-Commerce packing. The norm for good packaging is whether it’s Instagrammable or vlog-worthy. If you’re just about to start building your eCommerce brand, integrate these packaging practices to give you a valuable marketing edge. But it’s never too late to reinvent if you’ve been in the business for some time.
