How to Get Local SEO Clients?
Local SEO (Search Engine Optimization) is critical to any successful digital marketing strategy for small and local businesses. By optimizing a business’s online presence for local search, you can increase its visibility and attract more potential customers in its local area.
However, getting clients for local SEO services can be a challenge. Luckily, there are five steps you can take to get local SEO clients. This article will explore these steps and provide practical advice on attracting new clients and successfully growing your local SEO business.
How to Get Local SEO Clients?
Optimize Your Website
Optimizing your website for local SEO can provide a range of benefits for your business. By improving your website’s visibility in local search results, you can increase your chances of attracting potential customers to your website. Optimizing your website for local SEO can enable you to establish yourself as a specialist in your field, showcasing your knowledge and expertise to potential clients.
One of the most critical steps in optimizing your website for local SEO is incorporating location-specific keywords. This means including keywords relevant to your location in your website content, page titles, meta descriptions, and URL structure. Doing so can help search engines understand that your website is relevant to local searches and increase your chances of landing local search results.
Having a mobile-friendly website is also crucial for local SEO, as more and more people are using mobile devices to search for local businesses. Ensuring your website is optimized for smaller screens and easy to navigate on mobile devices can help you attract potential customers searching for businesses like yours on their phones.
If you’re hoping to learn how to get local SEO clients, website optimization is the first and foremost step to remember.
Claim Your Google My Business Listing
Claiming your Google My Business listing is critical in ensuring your business appears in local search results. Google My Business is a free tool allowing businesses to manage their digital presence on Google, including their appearance in Google Maps and local search results. By claiming your GMB listing, you can provide potential customers with accurate and up-to-date information about your business like the address, phone number, and business hours.
One of the main benefits of claiming your Google My Business listing is that it can improve your visibility in local search results. When people search for businesses like yours in their local area, Google will display a list of companies that match their search criteria. By claiming your listing and ensuring that your information is accurate and up-to-date, you can increase your chances of appearing in these search results and attracting potential customers to your business.
To claim your Google My Business listing, create a Google account or sign in to an existing one. Once you have done this, you can search for your business on Google Maps and click the “Claim this business” button. From there, you will need to verify your ownership of the company by either receiving a verification code in the mail or using a phone call or email to verify your business.
Offer a Free SEO Audit
Offering a free SEO audit is a great way to showcase your expertise and provide value to potential clients. An SEO audit involves reviewing a website’s performance in search engine results pages (SERPs) and identifying areas for improvement. By conducting a free SEO audit for potential clients, you can demonstrate your knowledge and expertise in the field and show them how you can help improve their online presence.
During the audit, you can review various elements of a website, including its content, meta tags, page speed, mobile-friendliness, and backlink profile. You can also analyze the website’s current rankings in search engine results and identify opportunities for improvement. Once you have completed the audit, you can provide the client with a detailed report outlining your findings and recommendations for improvement.
Offering a free SEO audit can benefit both you and the potential client. The client receives valuable insights into their website’s performance and can better understand the SEO process.
Attend Local Networking Events
Attending local networking events is an effective way to establish your business in your community and generate referrals. These events provide opportunities to meet and connect with other business owners in your area and build relationships with potential clients and industry peers.
Networking events come in various forms, including business breakfasts, meetups, seminars, and conferences. Attending these events allows you to interact with other business owners and share knowledge, ideas, and experiences. You can learn from other experts in your industry, identify potential collaboration opportunities, and promote your business to a broader audience.
Bring plenty of business cards to make the most of networking events and understand your unique selling proposition (USP). Be ready to discuss your business and set it apart from your competitors.
Reach Out to Local Businesses
Reaching out to local businesses can be an effective way to generate new clients for your SEO services. By identifying businesses in your area that could benefit from your services and offering them a personalized solution, you can demonstrate the value of your expertise and build strong relationships with potential clients.
You can use various methods such as email, social media, or even a phone call to contact local businesses. However, meeting in person is often more practical, allowing you to establish a personal connection and build rapport with the business owner or decision-maker.
Before reaching out to local businesses, it’s essential to research their website and online presence to identify areas where your services could add value. You can also check their online reviews, social media profiles, and other online assets to understand their current marketing strategies and pain points.
When contacting local businesses, highlight the benefits of your SEO services, including increased visibility in search engine results pages (SERPs), higher website traffic, and improved user experience.
Getting local SEO clients requires a combination of strategic planning and effective execution. By optimizing your website, claiming your Google My Business listing, offering a free SEO audit, attending local networking events, reaching out to local businesses, using social media, and asking for referrals, you can establish yourself as an expert in local SEO and attract new clients to your business.
By following these steps and providing excellent service to your clients, you can grow your local SEO business and achieve long-term success.