Why do customers get excited about Black Friday? The best tips to get income

Why do customers get excited about Black Friday? The best tips to get income

Written by Sophie Robertson, In Marketing, Updated On
April 10th, 2024

The big sales day is coming. This means it is the most fantastic time of the year to update your product descriptions or add that much-needed pop-up to your website. You’ve come to the perfect spot if you want to study some of the top sales strategies and other Black Friday marketing ideas.

First, examine the significance of Black Friday and Cyber Monday sales for online shops.

Why is Black Friday so important?

Why do customers get excited about Black Friday? The best tips to get income

The American traditions of Black Friday and Cyber Monday have spread to other nations, where consumers receive the most significant discounts of the year. The Friday after Thanksgiving is Black Friday, and the Monday after that is known as Cyber Monday.

Time-sensitive deal offers, discount coupons, social media promotions, and email campaigns are all part of Black Friday marketing. They should be a part of online retailers’ Black Friday e-commerce strategies. Both online and offline, it is one of the most significant yearly buying occasions.

Online sales and, thus, turnover on both days have risen steadily in recent years. They totalled 7.4 billion USD on Black Friday in 2019 and roughly 9.4 billion USD on Cyber Monday in the USA alone.

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However, due to the pandemic, business was slightly slow last year. According to The Wall Street Journal, Black Friday sales income has declined by around 30%, while the number of people who visit physical stores has decreased by 50%.

Nevertheless, it is a significant purchasing occasion, and e-commerce firm owners could use limited-time deals as a tactic. Even though the number of Black Friday shoppers may have decreased, more consumers said they will be looking for Christmas season offers online.

But how can you give your consumers a memorable online buying experience? Here are a few pieces of advice.

Best practices for Black Friday​

Get ready as soon as possible.

Retailers who want to benefit from price wars must have a robust and well-thought-out pricing strategy, so it’s an excellent idea to start planning a few weeks.

Set objectives

  • What are your objectives for sales level and profit?
  • Are you attempting to sell out a particular product or category?
  • Is there a strategic objective, such as to increase sales or cut prices to improve your price image?

Consider potential situations

  • Which pricing approach can provide what amounts of income, profit, and sales? Pricing software might be useful here.
  • What potential negative repercussions may high sales rates have in the weeks after Black Friday? Will it possibly just result in a change in demand?
  • Could rapid growth in sales cause a lack of supplies?

Organize pricing and marketing approaches.

  • Promote your deal on your social media networks, such as Facebook or Instagram, the day before and on Black Friday.
  • Employ Google Ads to run adverts and use targeted internet advertising (on Facebook, for instance).
  • Consider including email marketing in your plan. Email your consumers a few days before Black Friday and Cyber Monday to inform them about the best discounts and deals available.
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Create unique offers

  • Make a landing page just for Black Friday so that people may learn more about your deal. This will aid with SEO and make it simpler for shoppers to look up your business and its goods.
  • The night before Black Friday, discounts are provided to devoted consumers. Send them to a customized landing page with exclusive deals for”loyal customers”.
  • If clients leave their shopping carts unattended, send them a reminder, preferably with a discount voucher.
  • Provide a flexible return policy because many shoppers purchase Christmas presents on Black Friday and Cyber Monday. Customers find it particularly enticing to offer returns after Christmas.

Best Black Friday marketing strategies

By including more functions, you may boost the effectiveness of your Black Friday and Cyber Monday campaigns:

Start a Black Friday email marketing campaign

A Black Friday campaign may be quickly sent if you already have a consumer base. Free email marketing templates are available on well-known email marketing sites for Black Friday and other holidays. Selecting your preferred design is all that is required. You may change pictures, add or delete interactive components, and modify any element. You may send campaigns to the contacts and consumer categories of your choice on a scheduled basis or immediately.

Start ahead of time with promotions.

Who says your Black Friday campaign spans several Black Fridays? You can begin with a Black Friday pre-sale a few weeks beforehand. The most typical choice is to send early-bird notices one week sooner. Sending out more Black Friday and deal reminders may enhance your chances of making a sale.

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Offer extra gifts

There isn’t no such thing as a free lunch. The same holds for choices like free delivery and gift-giving. The price of the product itself needs to incorporate the costs. Remember that”buy two, get one free” promotions are the best.

Add a personal note to build customer loyalty.

Choose something customized to set your company apart from the competitors. Your efforts and commitment to providing excellent customer service will eventually be rewarded. If you want long-term business opportunities, you must convert them into devoted clients.

Use SEO tools to find sale ideas.

Did you realize that Black Friday Nintendo Switch offers to generate 10,000 monthly searches alone in the US? Even on Google Trends, you may get helpful information despite the difficulty of using advanced SEO tools.

Start building your email list for the following year.

Although sales are cyclical, lead creation should be a constant effort. You can develop a quality newsletter subscription in just a few minutes and begin email collection. Retargeting your website visitors with text messages is a potent technique to encourage them to come back and think twice about your offer.


Some companies can make more than their yearly profit in only a few days around Thanksgiving. Black Friday is the pinnacle of competition if operating an internet business is like playing a competitive sport. It would be best if you made every effort to prepare for this day. Try one of the most cutting-edge customer care solutions for small e-commerce enterprises to check off some essential items.

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