The Trends That Will Make Your Social Media Channel Take Off in 2023
Your social media channel is one of your business’s most powerful tools, vital for marketing, brand building, and connecting with your audience. Staying on top of upcoming social trends is crucial to keep your channel relevant and your follower count growing. Below are the main social media trends set to explode in 2023 that you need to get behind to see your channel go from strength to strength this year and beyond.
Social Media Marketing Trends in 2023
The Incorporation of eCommerce
Expect this to be a major factor in the world of social media channels in 2023: the rise of eCommerce elements. An ever-increasing number of people now expect to be able to buy products or services directly from the social media channel they’re following, and it’s vital not to get left behind. As the year progresses, more and more folk will be using their social feeds not just for inspiration on what to buy but as a place to shop directly.
If you’ve not done so already, now is the time to incorporate some eCommerce elements into your social channels. Sites like Facebook and Instagram already make it easy for users to add their product catalog and get set up for selling, so whether you’ve got a small line of bespoke hand-crafted items to sell or a huge selection of product ranges, getting started with selling on social media may be simpler than you think.
And if you need any more convincing that this trend is crucial to get behind? Research by Statista suggests that social commerce sales will be worth nearly $3 trillion by 2026.
Amping Up the Entertainment Factor
Tech, in general, is moving towards becoming a more immersive experience, with AR and VR already being incorporated by many major brands to boost sales and corner more of the market. Bearing this trend in mind, when it comes to your social channel, it is vital to stay ahead of the curve – and the competition.
Over the coming year, social channels are expected to be putting much more of an emphasis on entertainment and personal experience while dialing down the advertising elements. Think about incorporating a range of different media on your channels, where possible – for example, consider posting video guides or tutorials as well as photos or newsletters; add some interactive elements to your pages, or even include some background music or sound effects to make things even more interesting for your viewer.
Posting regular, engaging, and entertaining content will be the key to growing your follower base and building your brand online in 2023.
Creating a Sense of Community
In the wake of the isolation that many people experienced in the wake of the pandemic, there’s a growing sense, in every walk of life, of the importance of community building – and this is evident in the online sphere, too.
A major social trend of 2023 will be the concept of brand communities, with companies increasingly engaging directly with their audience in the online space. Embrace this shift by including plenty of user-generated content on your social pages and thinking about how you can use your pages to promote and showcase relevant peer–to–peer discussions. These are crucial ways to connect with your audience, find new markets, and stay in sync with what’s important to your viewers.
Last year saw the start of a key shift in how influencers and brands represented themselves on their social channels – there’s been a move to authenticity over, for example, heavily filtered photos or staged scenarios. Gaining viewer trust is vital, and embracing this new wave of authenticity is a great way to go about doing so – this also ties in with the point mentioned above regarding creating ‘real’ experiences for your viewers and downplaying the advertising elements of your pages.
Why not try creating a behind-the-scenes video for your social pages or posting regular live content to make a more direct connection with your audience? Being mindful of only ever putting out transparent content, and steering well clear of disinformation or ‘heavy’ advertising elements, will serve you well over the coming year.
Improving Video Production Quality
With all the major brands now investing a huge amount of money into their social media marketing video content, making your video content as professional as possible is a good idea. Ensuring you’re using high-quality equipment, rehearsing your script, considering lighting, and spending time carefully editing your videos are just a few steps you can take to improve your video content.
The concept of brand storytelling is vital: when you’re creating a video (and other) content, always keep in mind the overarching ethos of your brand and the personal stories behind it, and reflect these in things in your posts.
Use the guide above to uplevel your social media channel to boost your visibility, grow your audience, find new markets, and get monetizing. Keeping these key 2023 trends in mind will mean that you can stay ahead of the competition and powerfully connect with your audience – so you’ll be in a position to grow your channel and your business in 2024.