Best Time To Post On Social Media

Best Time To Post On Social Media

Written by Deepak Bhagat, In Marketing, Published On
March 18, 2021
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Last modified on June 22nd, 2021
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Table of Contents

Social media platforms have become the biggest hub for marketers. Businesses now want to directly connect with their potential clients and build a strong personal connection.

A study done by Statista confirmed that 91.9% of US marketers leverage social media to create awareness about their brand.  This leads to cut-throat competition between businesses on such platforms, making it extremely difficult to gain followers and increase engagement.

To combat this, you need to go beyond the theory of just creating content. All prominent social media handles have revamped their algorithm; they focus more on quality and user interaction.

However, even this might not be enough to reach all your potential audience, so you need to take care of basic marketing hacks that other businesses follow to gain engagement.

And, one of them is to post at the right time. Every social media platform has that one time-slot where most of your followers might be available, multiplying your post’s chances to reach them.

And, this article will briefly discuss the best timing for you to post on some of the most popular social media pages and how you can easily determine it for yourself.

Best Time To Post On Social Media

Best Time To Post On Social Media Channel Facebook

What is the most appropriate time to post on Facebook?

What is the most appropriate time to post on Facebook?

Facebook is a vast platform with over 2.74 Billion monthly active users who spend an average of 58 minutes on the platform. However, in 2019, Facebook prioritized the post from family and friends over brand promotion.

Hence, it became difficult for businesses to reach their target audience, declining the post reach by 2.2%. It might seem like a small number, but this meant that your post would only be seen as only 5.5% of your followers.

Facebook mainly boosts paid content and lacks organic reach; hence, it is necessary that you post at the right time to ensure higher engagements.

 Then, when to post on Facebook?

Best days to post- Monday, Wednesday, Friday

  • For B2B business- Wednesday
  • For B2C business- Monday and Wednesday

Best times to post- 10am-11am

Post frequency- Twice a day

Facebook receives maximum interaction from people of the age group between 35- 54 years.

Best Time To Post On Social Media Channel Instagram

What is the most appropriate time to post on Instagram?

What is the most appropriate time to post on Instagram?

Instagram is rarely new than Facebook but is already the most preferred platform for younger generations. Its algorithm focuses on recency and consistency; and mostly boosts posts, which receives the highest user engagement.

The primary goal of Instagram is to increase the user time on the platform by showing content that matches their preference

Here, are some of the preferred timings that you can choose to get the highest engagement: 

Best days to post- Monday, Thursday, Friday

  • For B2B business- Friday (12-1 pm, 5-6 pm, or 8-9 pm)
  • For B2C business- Wednesday (3 pm)

Best times to post- 11am-2pm

Post frequency- 1-2 times a day

Instagram receives maximum interaction from people of the age group between 18 and 24 years.

Best Time To Post On Social Media Channel Twitter

What is the most appropriate time to post on Twitter?

What is the most appropriate time to post on Twitter?

The ranking model of Twitter depends on three major factors: Recency, Author connection, and User engagement. This means the platform boosts recent and super-engaging posts to increase audience activity on Instagram. It also self-analyses the relationship between the post and the author.

You can follow the mentioned timelines to attract a larger audience:

Best days to post- Wednesday and Friday

  • For B2B business- Monday and Thursday (9 am-4 pm)
  • For B2C business- Monday, Tuesday, and Wednesday (9 am-4 pm)

Best times to post- 7 am-9 am

Post frequency- 3 times a day

Twitter receives maximum interaction from people of the age group between 35-49 years.

Best Time To Post On Social Media Channel Linkedin

What is the most appropriate time to post on Linkedin?

What is the most appropriate time to post on Linkedin?

Over 172,800 users join LinkedIn every day, and it is one of the most prominent professional podiums to build strong connections with influential personalities.

89% of B2B business depends on LinkedIn to conquer quality leads and generate over 38% revenue. The ranking algorithm of LinkedIn is quite simple; it boosts posts that are relevant with a strong personal connection.

As per experts, you can post at these specified timings on Linkedin:

Best days to post- Thursday and Friday

  • For B2B business- Wednesday
  • For B2C business- Monday and Wednesday (9 am-4 pm)

Best times to post-

  • 3 pm on Wednesday
  • 9 am-10 am on Thursday
  • 11 am-12 pm on Friday

Post frequency- once a day

LinkedIn receives maximum interaction from people of the age group between 25-34 years.

Best Time To Post On Social Media Channel Pinterest

What is the most appropriate time to post on Pinterest?

Pinterest was set-up to work as a social media page, which has now turned into a visual search engine. The platform is not as big compared to other social apps mentioned before, but it’s a great way to attract a potential audience.

Pinterest’s ranking algorithm is quite different from others; it boosts content that salvages higher-quality requirements and ranks the author based on domain quality and topic relevancy.

You can fully trust these timelines to get maximum audience attention:

Best days to post- Friday and Saturday

Best times to post- 8-11pm and 2am-4am

Post frequency- 5 times a day

Pinterest receives maximum interaction from people of the age group between 18-29 years.

Best Time To Post On Social Media Channel Tiktok

What is the most appropriate time to post on Tiktok?

TikTok has become a Gen Z addiction with all those viral trends. Youngsters enjoy making content on the platform, and it has been downloaded more than 2Billion times.

This also offers an excellent space for businesses to create short videos which help them personally connect with their potential audience. Its ranking algorithm is similar to Instagram, where it boosts content that is most likely to get attention from the users.

Follow the mentioned timings to get optimum responses from TikTok:

Best times to post-

  • Monday- 6pm; 10am; 10pm
  • Tuesday- 2am; 4am; 9am
  • Wednesday- 7am; 8am; 11am
  • Thursday- 9am; 12pm; 7pm
  • Friday- 5am; 1pm; 3pm
  • Saturday- 11am; 7pm; 8pm
  • Sunday- 7am; 8am; 4pm

Post frequency- More than 5 times a day

TikTok receives maximum interaction from people of the age group between 13-24 years.

Best Time To Post On Social Media Channel Snapchat

best_time_to_post_on_social_media_snapchat

What is the most appropriate time to post on Snapchat?

Like TikTok, Snapchat is mainly used by millennials to post content that has a timeline of only 24 hrs. The platform is very different and gives just a small period to attract the audience. Snapchat boosts content on which the users have spent the most time and have also engaged in the past.

For maximum engagement, you can post at the specified timings:

Best day to post You must post every day to maintain a consistent connection with your audience.

Best time to post- 10 pm- 1 am

Post frequency- over 10 post per day

Snapchat receives maximum interaction from people of the age group between 13-34 years.

Best Time To Post On Social Media Channel Youtube

What is the most appropriate time to post on Youtube?

YouTube offers users a stage to create long-form content in the form of video, giving them ample time to set a strong personal connection with your audience.  The platform has been used as a premium marketing tool for most B2B businesses.

Researches have shown that 90% of people get to know about the brand through YouTube. Marketers mostly ask digital influencers with a large following on the platform to promote their products.

Posting on the mentioned date and time can fetch you a lot of views and subscribers:

Best day to post- Thursday and Friday

Best time to post– 2 pm- 4 pm

Post frequency- 2-3 videos per week

Snapchat receives maximum interaction from people of the age group between 18-34 years.

How to find your best time to post on a social media platform?

The timelines mentioned above are the outcome of calculating the audience’s activity from a large data pool. However, it might differ from your best time. You need to personalize your research to ensure you get the best results. Following are some of the parameters that you can look into before setting up a fixed posting timeline-

1. Check your insights

The primary step to identify when you should post depends on your audience’s availability. All social media handles have a million users, making it difficult for the platform to reach maximum people.

So, when you upload a post that matches your audience’s online activity, it multiplies your chance to gather people’s engagement.

This can be easily done if you deeply analyze your account’s insights. The tab summarizes your audience’s availability, demographics, age, and mostly everything you would want to know to pre-strategize your content.

2. Post content that gathers more engagement

Along with defining your timelines, you must also understand people’s reactions while interacting with your post. Look for some of the highest engaging posts from your feed and determine a pattern.

After you pick out some of those posts, try to amalgamate the best timing with all the necessary marketing tactics like hashtags, SEO enriched captions, etc.

So, when you post the right thing at the right time, your engagement ratio skyrockets. You can do this hack on multiple timelines to ensure you determine the best for your social account.

3. Evolve with your audience

Your best time is not always consistent. As your followers and engagement grow, there will be significant changes in your insights that you have to capture to change your posting strategy.

However, you can also post out of the mentioned timelines to trial and test your strategy. Social media is not a rule book, and you can never stick to a particular guideline forever.

Conclusion

These were some of the specified time periods that people have received the maximum engagement. However, you need to find a perfect balance between the mentioned time stamps and your insights after analyzing your audience’s activity. This approach is bound to change, so it’s better to keep an eye on future updates.

Author Bio:

Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook and other social tools on the web.

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