The Art of Rebranding: Logo Design Stories from Melbourne Businesses

The Art of Rebranding: Logo Design Stories from Melbourne Businesses

Written by Olivia, In Marketing, Published On
May 6, 2023

You switch to rebranding when you feel like your business or brand needs a new identity.  According to Content Desk, an average of 33% of businesses often invest in rebranding.

Rebranding is a strategic decision that involves changing a company’s image, name, or logo to revitalize its brand and appeal to its target audience. This process can involve significant changes to the company’s visual identity or messaging and positioning in the market. Successful rebranding requires careful planning, research, and execution and can lead to increased brand awareness, customer loyalty, and market share.

Rebranding has become an important part of businesses in Melbourne, Australia, especially after the pandemic. It is helping these businesses stay relevant and innovative in the dynamic market. This is helping most businesses stay one step ahead of their competition.

With the help of rebranding and logo design melbourne professionals like BrandVillage, your business can stay at #1 while your competitors still struggle to crack the code.

What Is Rebranding For Business?

Art of Rebranding

Rebranding for business refers to the process of changing the complete identity of a business. It is a strategic decision that allows businesses to stay relevant in the market while differentiating themselves from their competitors. It also allows businesses to connect with their audience on a personal level. However, for rebranding the business, it is important to understand the unique selling proposition and goals.

Why Is Rebranding Necessary For Businesses In Melbourne?

Art of Rebranding

The market in Melbourne is constantly evolving and changing. With the rebranding, businesses get the opportunity to adapt to this change. It allows them to stay relevant as per the changes, identify consumer behaviour, and cater to business needs accordingly.

Apart from that, businesses also opt for rebranding when going through any merger or acquisition. This helps them establish a new identity in the market and share their values, goals and visions. A collaborative message is delivered through rebranding while providing the best to the employees. Rebranding can promote better customer acquisition opportunities.

If you wish to create your own brand from scratch, you can read our this article – Creating Your Own Brand in 10 Steps

Tips for Rebranding Business in Melbourne

Art of Rebranding

You cannot opt for rebranding by thinking about it. Since it is a very strategic approach, it is necessary to follow the right procedure and method so that you can proceed with it accordingly. Some of the main tips for rebranding businesses in Melbourne are as follows:

Do Market Research

Market research is one of the most important steps towards rebranding. It helps you identify the latest trends, the target audience and their preferences. When you know your audience, you can create a proper strategy for rebranding. It will help you implement steps that will resonate with your audience.

Market research can be conducted in different ways. Social media analytics, customer feedback and survey forms can be quite efficient for market research. Apart from knowing your target audience, you can also identify the market trends, available opportunities and gaps you can fill.

Competitor Research

If you want to rebrand your business, you must do things differently than your competitors. Therefore, opting for competitor research can be quite a smart move. When you do competitor research, you understand what works for them and what does not. As a result, you can implement those strategies into your business.

You can conduct competitor research using competitor analysis tools or available industry levels. When you identify the untapped market, you can make better decisions. These will help you in creating an ideal brand identity.

Understand Your USP

During the rebranding process, define your unique selling point (USP). Your USP is your speciality that sets you apart from your competitors. It highlights the value that you can bring to your customer. It may include pricing, brand personality, customer service, product features, and more.

When you define your USP, you can easily communicate your brand message and identity. As a result, you can attract customers who relate to your brand goals and values.

Know What You Wish to Rebrand

If you don’t want to rebrand the entire thing, you must identify which aspect of your business needs full rebranding. When you identify what to improve, you can allot the resources accordingly. It will help implement efforts that will bring the most impactful change into your business.

When you keep rebranding small elements, you work on improving your brand reputation and its appeal. Hence, you can prioritise what to rebrand and what not to, in the initial stages, depending on your budget.

Implement All Changes

Rebranding is all about implementing the changes. You need to implement these changes starting from Point A to Point Z. During the rebranding process, you must be consistent with it. This will help you build brand awareness and loyalty. Hence, you can communicate the brand’s personality and goals.


Rebranding can be complex and challenging. However, it can be rewarding too. You only need to move on the right path for an easier and faster rebranding process. Technology is moving at a fast pace, and so are businesses in Melbourne. With the constant evolution, staying on track with them is important.

If you wish to be on track with them, you must work with professionals like BrandVillage, with whom you can share your brand goals and values. Depending on that, you can rebrand the entire business and gain profits.

Also Read: Logo Design Trends in 2023

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