How To Use Instagram Stories To Get More Sales

How To Use Instagram Stories To Get More Sales

Written by Deepak Bhagat, In How To, Marketing, Updated On
April 13th, 2024
, 733 Views

It’s been two years since Instagram introduced Stories features on its platform. Since its launch date, Instagram Stories has become highly popular, and millions of users have started using it to share their stories with friends and followers.

As these stories disappear in 24 hours, Instagram Stories is a great tool for updating Instagram followers about day-to-day life moments.

Hence, Instagram Stories has become a prominent tool for businesses and marketers to engage with the audience and update their followers with real-time business-related information.

Do Instagram Stories Work To Drive Sales

The primary use-case of Instagram Stories was initially noticed as updating followers with daily life moments.

However, as Instagram’s popularity increased and users started engaging with Stories more, marketers found it a strong marketing tool to promote their businesses, launch their products, engage their followers, and increase sales with Instagram Stories.

Moreover, features like Swipe Up, add a Link, and Design Instagram stories with stickers, gipsy, etc., offer a broad scope to businesses to promote their products and services to followers and new Instagram users visiting their official accounts.

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Why Should Brands Use Instagram Stories To Boost Sales

Statistics show that around 400 million people use Instagram Stories, one billion users daily, and the number is continuously increasing and changing.

Seeing such numbers and growth, Instagram has introduced various features exclusively for Instagram Business accounts to help them use the platform effectively and increase sales.

Also, Instagram Stories play a crucial role in engaging your audience, as many of your potential audience may not find your post due to the way algorithms. However, Instagram Stories do not fluctuate due to algorithms. It will stay on your account. Hence, you can use Instagram Stories to offer straight content.

Furthermore, it has been noticed that Instagram users want to spend more time on Instagram Stories instead of Instagram Feeds.

7 Ways To Creatively Use Instagram Stories To Leverage Brand Sales

1. Make Designer & Creative Instagram Stories

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Although Instagram Stories are attractive, speedy, and eye-catching, you can use your design skills to make them more creative and offer your customers quality content.

You can add a styling element to your Instagram stories offered by Instagram or even use an external application to design Instagram stories.

People like to stay tuned to Instagram Stories when designed beautifully and put together in the best possible manner.

2. Make Interactive Instagram Stories Content

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Next, work on making your Instagram Stories interactive. There are lots of features and ways to make your Instagram Stories interactive. It is essential because interactive content keeps the viewers engaged and helps them learn more about the subject they are talking about.

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You can ask questions and reply publicly, ask followers to vote, or use a slide bar to ask your audience to appreciate a product, image, or video.

3. Use Instagram Stories To Launch Product

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Instagram Stories effectively launch new products and bring sales directly when users interact with your Stories in real-time.

People often do not engage with the feeds or all of the posts, so they might not see your product launch through your Instagram posts. However, as people tend to watch Instagram Stories in the first place, your audience will interact with your new products and like to know more or buy the product directly using the Swipe Up feature.

4. Repurpose User-Generated Content Into Instagram Stories

Repurpose User-Generated Content Into Instagram Stories

Another way to increase sales using Instagram Stories is to engage your audience with user-generated content. People like to hear what your existing customers say about your brand instead of brand-created content every time.

Hashtags, mentions, or tagged Instagram posts by your followers or customers can be great content for your Instagram Stories and entice your audience to make sales.

5. Embed Instagram Stories On Your Website

5. Embed Instagram Stories On Your Website

You might be surprised, but you can drive sales by embedding Instagram Stories into your website pages. Your website visitors like to see and engage with unique content.

Embedding Instagram Stories on the website will also add social proof to your business and inform your customers about your Instagram presence.

6. Share Reviews & Testimonials To Increase Credibility

Last but not least, credibility plays the most important role in increasing sales for your business. People only spend money when they are sure about your product or service and find it worth their valuable money.

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Add reviews, ratings, and testimonials to your Instagram stories. It will engage your audience and help them learn more about your business directly from your customers.

Over To You…

That said, now is the time to increase your business’s sales with a powerful tool: Instagram Stories. There are no doubt many more ways, but these six are highly effective and proven to increase every business’s sales on Instagram.

Optimally utilize your Instagram Stories for business, which will drive higher sales.

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