Best Time To Post On Social Media

Social media platforms have become the biggest hub for marketers. Businesses now want to directly connect with their potential clients and build a strong personal connection.

A study done by Statista confirmed that 91.9% of US marketers leverage social media to create awareness about their brand.  This leads to cut-throat competition between businesses on such platforms, making gaining followers and increasing engagement extremely difficult.

To combat this, you need to go beyond the theory of creating content. All prominent social media handles have revamped their algorithms, focusing more on quality and user interaction.

However, even this might not be enough to reach all your potential audience, so you need to follow basic marketing hacks that other businesses use to gain engagement.

One of them is to post at the right time. Every social media platform has that one-time slot when most of your followers might be available, multiplying your post’s chances of reaching them.

This article will briefly discuss the best time to post on some of the most popular social media pages and how to determine it quickly.

Best Time To Post On Social Media

Best Time To Post On Social Media Channel Facebook

What is the most appropriate time to post on Facebook?

Facebook is a vast platform with over 2.74 billion monthly active users who spend an average of 58 minutes on it. However, in 2019, Facebook prioritized posts from family and friends over brand promotion.

Hence, it became difficult for businesses to reach their target audience, and the post reach declined by 2.2%. It might seem like a small number, but this meant that your post would only be seen as only 5.5% of your followers.

Facebook mainly boosts paid content and lacks organic reach; hence, you must post at the right time to ensure higher engagements.

 Then, when to post on Facebook?

The best days to post are Monday, Wednesday, and Friday

• For B2B business- Wednesday
• For B2C business- Monday and Wednesday

The best times to post are 10 am-11 am

Post frequency- Twice a day

Facebook receives maximum interaction from people aged between 35- 54 years.

Best Time To Post On Social Media Channel Instagram

What is the most appropriate time to post on Instagram?

Instagram is rarely new compared to Facebook, but it is already the preferred platform for younger generations. Its algorithm focuses on recency and consistency and mainly boosts posts with the highest user engagement.

The primary goal of Instagram is to increase the user time on the platform by showing content that matches their preference

Here are some of the preferred timings that you can choose to get the highest engagement: 

The best days to post are Monday, Thursday, and Friday

• For B2B business- Friday (12-1 pm, 5-6 pm, or 8-9 pm)
• For B2C business- Wednesday (3 pm)

The best times to post are 11 am-2 pm

Post frequency- 1-2 times a day

Instagram receives maximum interaction from people between 18 and 24 years of age.

Best Time To Post On Social Media Channels: Twitter

What is the most appropriate time to post on Twitter?

Twitter’s ranking model depends on three major factors: recency, Author connection, and User engagement. This means the platform boosts recent and super-engaging posts to increase audience activity on Instagram. It also self-analyses the relationship between the post and the author.

You can follow the mentioned timelines to attract a larger audience:

The best days to post are Wednesday and Friday

• For B2B business- Monday and Thursday (9 am-4 pm)
• For B2C business- Monday, Tuesday, and Wednesday (9 am-4 pm)

Best times to post 7 am-9 am

Post frequency- 3 times a day

Twitter receives maximum interaction from people aged between 35-49 years.

Best Time To Post On Social Media Channels Linkedin

What is the most appropriate time to post on Linkedin?

Over 172,800 users join LinkedIn every day, and it is one of the most prominent professional platforms for building strong connections with influential personalities.

89% of B2B businesses depend on LinkedIn to conquer quality leads and generate over 38% of revenue. The ranking algorithm of LinkedIn is quite simple; it boosts relevant posts and has a strong personal connection.

As per experts, you can post at these specified times on Linkedin:

The best days to post are Thursday and Friday

• For B2B business- Wednesday
• For B2C business- Monday and Wednesday (9 am-4 pm)

Best times to post-

• 3 pm on Wednesday
• 9 am-10 am on Thursday
• 11 am-12 pm on Friday

Post frequency- once a day

LinkedIn receives maximum interaction from people in the age group of 25-34 years.

Best Time To Post On Social Media Channel Pinterest

What is the most appropriate time to post on Pinterest?

Pinterest was set up as a social media page, but it has now become a visual search engine. The platform is not as big as the other social apps mentioned before, but it’s a great way to attract a potential audience.

Pinterest’s ranking algorithm is quite different. It boosts content that meets higher-quality requirements and ranks the author based on domain quality and topic relevance.

You can fully trust these timelines to get maximum audience attention:

The best days to post are Friday and Saturday

Best times to post 8-11 pm and 2 am-4 am

Post frequency- 5 times a day

Pinterest receives maximum interaction from people between 18-29 years old.

Best Time To Post On Social Media Channel Tiktok

What is the most appropriate time to post on TikTok?

With all those viral trends, TikTok has become a Gen Z addiction. Youngsters enjoy making content on the platform, which has been downloaded over 2 billion times.

This also offers an excellent space for businesses to create short videos that help them personally connect with their potential audience. Its ranking algorithm is similar to Instagram’s, where it boosts content that is most likely to get attention from users.

Follow the mentioned timings to get optimum responses from TikTok:

Best times to post-

• Monday- 6pm; 10am; 10pm
• Tuesday- 2am; 4am; 9am
• Wednesday- 7am; 8am; 11am
• Thursday- 9am; 12pm; 7pm
• Friday- 5am; 1pm; 3pm
• Saturday- 11am; 7pm; 8pm
• Sunday- 7am; 8am; 4pm

Post frequency- More than five times a day

TikTok receives maximum interaction from people between 13 and 24 years old.

Best Time To Post On Social Media Channel Snapchat

What is the most appropriate time to post on Snapchat?

Like TikTok, Snapchat is mainly used by millennials to post content that has a timeline of only 24 hrs. The platform is very different and takes just a short period to attract the audience. Snapchat boosts content on which users have spent the most time and are engaged in the past.

For maximum engagement, you can post at the specified timings:

Best day to post: You must post daily to connect with your audience consistently.

The best time to post is 10 pm- 1 am

Post frequency- over ten posts per day

Snapchat receives maximum interaction from people in the age group of 13-34 years.

Best Time To Post On Social Media Channels: Youtube

What is the most appropriate time to post on YouTube?

YouTube offers users a platform to create long-form video content, giving them ample time to establish a strong personal connection with their audience. The platform has been used as a premium marketing tool for most B2B businesses.

Research has shown that 90% of people learn about a brand through YouTube. Marketers mostly ask digital influencers with a large following on the platform to promote their products.

Posting on the mentioned date and time can fetch you a lot of views and subscribers:

The best days to post are Thursday and Friday

The best time to post is 2 pm- 4 pm

Post frequency- 2-3 videos per week

Snapchat receives maximum interaction from people between 18 and 34 years old.

How do you find the best time to post on social media?

The timelines mentioned above are the outcome of calculating the audience’s activity from a large data pool. However, it might differ from your best time. It would be best to personalise your research to ensure the best results. Following are some of the parameters that you can look into before setting up a fixed posting timeline-

1. Check your insights

The primary step in identifying when to post depends on your audience’s availability. Since all social media handles have a million users, it is difficult for the platform to reach the maximum number of people.

So, uploading a post that matches your audience’s online activity multiplies your chance to gather people’s engagement.

This can be quickly done if you deeply analyze your account’s insights. The tab summarizes your audience’s availability, demographics, age, and everything you want to know to pre-strategize your content.

2. Post content that gathers more engagement

Along with defining your timelines, you must also understand people’s reactions while interacting with your post. Find some of your feed’s most engaging posts and determine a pattern.

After you pick out some of those posts, try to combine the best timing with all the necessary marketing tactics, such as hashtags, SEO-enriched captions, etc.

So, your engagement ratio skyrockets when you post the right thing at the right time. You can do this hack on multiple timelines to ensure you determine the best for your social account.

3. Evolve with your audience

Your best time is not always consistent. As your followers and engagement grow, there will be significant changes in your insights that you have to capture to change your posting strategy.

However, you can also post your strategy outside of the mentioned timelines to trial and test it. Social media is not a rule book; you can never stick to a particular guideline forever.

Conclusion

These were some of the specified periods in which people received the maximum engagement. However, after analyzing your audience’s activity, you need to find a perfect balance between the mentioned time stamps and your insights. This approach is bound to change, so monitoring future updates is better.