5 Product Packaging Design Trends To Look Out for in 2023

Steve Jobs –

“A hen’s egg is, quite simply, a work of art, a masterpiece of design and construction with, it has to be said, brilliant packaging.”

Do you know that you can get a competitive edge by using great packaging for your items? Yes, people adore products that come in unique packaging.

A recent survey conducted by IPSOS found that:

“72% of customers’ purchasing decisions are influenced by an intriguing packaging design.”

So, you must make a smart decision while choosing a custom product packaging. But is that enough to get your product noticed? Nope!

You can’t only pack your goods in a nondescript box and call it a day. No, in the age of social media, you need to consider the unboxing experience. You must also think outside the box for your packaging to stand out from the competition. Therefore, don’t leave box design as an afterthought.

Whatever area of creativity you work in, a great design offers an instant window into the world of modern visual culture. Packaging is changing at the speed of light, just like everything else.  Well, folks, 2022 has seen some exciting developments in the packaging sector.

So now, it’s time to look for the hottest trends a brand needs to look out for in 2023. But what will be the hottest trends in 2023? While only time will tell for sure. We have some predictions for what will be taking the spotlight in 2023. So, let’s explore these design trends without any ado!

Packaging Design Trends – Should You Follow Them?

A timeless product packaging design has its perks. Packaging helps you to develop a strong bond between customers and the brand. A question arises here. So, when should you change your packaging?

• If you are making a significant change, including moving to environmentally friendly products. Then, you must work on redesigning your packaging.
• When your old packaging design is criticized for usability. You must address your customer’s concerns on time. Then, it’s time to work on your packaging design.
• If your branding strategy has changed, redesigning your packaging is your only option.

Make a Design Plan For Your Box

“Design is not just what it looks like and feels like. Design is how it works.”

– Steve Jobs

You have understood the importance of custom packaging. It’s time to come up with a design plan. Do proper planning so that your product design will be appealing. Asking yourself the following questions will help you create your plan:

• What are you selling? Is your product delicate? You need to consider your product’s dimensions to make an appropriate custom product packaging.
• What is your target audience? Then, focus on your demographics and design packaging according to that.
• What is your packaging budget? A little mismanagement can cost you big in the long run.
• What’s your branding campaign?

Here Are the Key Packaging Design Trends of 2023

Now you know how packaging is important. And what should you consider before designing the box? Now you need to focus on the latest trends that are prevailing in the market. So let’s discuss the trends to look out for in 2023!

• Sustainability Is the Future!

It should be no surprise that sustainable packaging is the number one item in the design trends. But, truly, the call for green packaging materials has become almost deafening. Over the past decade, customers have demanded that their favorite brands “go green.” And the call for green packaging has grown louder than ever.

• This Isn’t a Bluff; Check Out the Statistical Data on Sustainability:

A study shows that 69% of consumers say sustainable packaging is the most important practice. Unfortunately, sustainability hype is also heading towards the skincare industry. Consumers worldwide have turned sustainable packaging into a veritable battle cry.

Global consumers and several enterprises are attempting to go green as quickly as possible. According to research, approximately 50% of new items in 2021 were sustainable. This data led the brands to focus on sustainability marketing approaches.

So, be careful while designing skin care product packaging. You need to craft it with eco-friendly materials. Kraft and cardboard materials are the best choices in this regard. You can see the hype for brown bags around the globe.

Sustainability is going to be the future in terms of packaging design. Make sure to use this trend for designing your custom packaging. This can help you to drive your sales in a better way. The sustainable design approach will also make you a socially responsible company. Play your part in making our planet happy. Folding carton packaging is in high demand across a wide range of industries, here is the reason why folding carton trends in 2023.

• Minimalism Never Goes Out of Style

“Simplicity is the ultimate sophistication.”

– Leonardo

Remember, simplicity sells! Since last year, the trend of minimalist packaging has persisted. However, this trend is going to be a big hit in 2023. Several factors contribute to the appeal of minimalist packaging, which keeps rising.

First and foremost, minimalism is an act of rebellion. It signifies tranquility in a world oversaturated with colors and a sea of typography. Furthermore, a minimalist approach makes a brand stand out in its products by being simple.

Minimalist custom product box packaging isn’t only limited to colors. Minimalist designs are about design, typography, and material. Neat packaging lends an air of sophistication with clean lines. This will allow you to display the quality of the product instead of relying on gimmicks. So, you can expect to see more minimalistic packaging in 2023 as a design trend.

• Geometric Design Patterns

Geometric patterns are the newest craze in packaging layout and design. Designers notice that a geometric pattern is captivating enough to attract consumers’ interest.

Sharp edges, straight lines, vivid colors, bold text, and other design elements are used to design custom boxes. These patterns not only persuade customers to buy your products. Furthermore, they also encourage them to share their pictures on other social media. This may lead to an increase in their online sales.

Geometric patterns will be used in both printing and the box’s shape form, which has a lasting impression on customers.

• Take Inspiration From the Latest Trends

Customization of the packaging with the latest trends happening in the world would be a new hype. For instance, you can take an example of Big Time Rush being back with their new song Can’t Get Enough. So now, you wonder how a single song can bring a new life to your packaging. And how can you use the beat of “Can’t Get Enough” in your packaging to make it visually appealing?

Let’s discuss how the latest trends worldwide can be a trendsetter for your packaging design!

• Make a Bold Statement:

Big Time Rush performed a new single by wearing black and white dresses. You can take inspiration from this. And can bring this energy into your packaging by using bold colors. Consider bright colors like green, black, and red that give a unique identity to your brand.

When it comes to marketing your products, color plays an integral role. Studies have found that colors increase brand recognition by 80%. Color is a primary reason for buying a particular product.

• Go Into Vintage Styling:

The theme of the song is quality time. While creating the music, the composer experienced nostalgia. He was reflecting on his past interactions with his partner. You can use this idea for a product packaging design.

You can use vintage and retro-inspired designs that bring memories of the 90s. Vintage packaging is also becoming the hottest packaging design trend in 2023. So, use this wisely while creating your packaging.

• Words Matter!

“Typography exists to honor the content.”

– Robert Bringhurst

One of the most critical aspects of Google’s new algorithm is that it pushes quality content. Google recommends conveying your message in quality content over a paragraph. People are sick of hearing buzzwords used all the time.

Instead of utilizing a lot of catchy phrases, remember the valuable details. Product packaging for small businesses is also engraved on the same tactic. Your packaging should contain content that builds customers’ confidence rather than confusing them.

When we talk about typography, bold typefaces are also a way for designers to replace images. So, if a brand wants to express something without images, it can always rely on big fonts. In addition, you can imprint your company’s logo, name, and product-relevant information. This will provide confidence to customers about what they are purchasing.

Ending on a High Note!

The appearance of your packaging frequently serves as a visual reminder of your brand. In addition, the packaging design builds a healthy relationship with your buyers when customers view your product in a store. As a result, the design trends mentioned above will be the new norm in 2023.

You need to contact a reliable product packaging supplier to design the box as per the latest trends. You don’t need to look anywhere! Half Price Packaging is your go-to solution. The designers of this company keep themselves updated about the market trends.

So, why are you holding back? Get your hands on custom packaging and leave your brand’s mark in the competitive market.