What Is Involved in Product Packaging Design?
If you are familiar with beauty products, you know that they are all about packaging. A subpar cream in an exquisite packaging design can sell at a high price. That is because 72 per cent of consumers base their purchasing decisions on the attractiveness of the package.
If you created a fantastic product, then product packaging design is something to consider. The best designs can triple your profit, whereas a horrendous one can kill your business. Continue reading to learn all the elements involve in making your package look stunning.
What Is Involved in Product Packaging Design?
Branding
Your packaging design should incorporate your logo and reflect the personality of the brand to strengthen your company’s identification.
After creating your brand identity, make sure the designs fit the brand. For instance, the typefaces, colours, and images on your product packaging should be consistent with your branding and accurately convey your narrative and perspective.
Information
Packaging is not just about looks; it also entails communication.
With the ability to include images, graphics, texts, and codes, you can have a range of information on small items. This can consist of allergy information, product setup instructions, and much more.
The style of your product packaging plays a significant part in educating the consumer. It can push consumers through the whole sales cycle, even if this is their first contact with your brand.
Legalities
Most goods are obligated by law to provide specific information. For instance, if you are a food manufacturer, you must ensure that your product package design shows the ingredients, allergies, and expiration dates.
Stability
The next element is to determine the safest method of transporting your goods. Although there are millions of designs on the globe, a product package consists of primary materials like:
- Polyethylene with a high density (HDPE)
- Terephthalic polyethylene (PET)
- Aluminum
- Polyethene with a low density (LDP)
- Polyethylene linear low-density (LLDPE)
- Glass
Most designs will include several types of product packaging supplies as they travel through the supply chain. For instance, a Coke may be packaged in an aluminium can, but it can arrive on a paperboard tray at the store. Multiple layers of packaging are necessary to protect your goods and avoid damage.
Security
Product packaging design safeguards commodities until they are purchased. Extra packaging can help protect items from theft.
For instance, sandwiching bespoke tissue paper between the first and second layers of packaging makes it challenging for theft to steal. PET seals and labels make it obvious when the package has been opened.
Finding the Best Product Packaging Designer
Before you engage a package design firm, find their working techniques and procedures. This will provide you with information on how they work and how you will be informed about the development of your ideas.
A reliable design firm will take the time to collaborate and educate. This kind of symbiotic connection guarantees that they will prioritize your business. It also shows that they are more transparent about their designs by explaining why this kind of packaging is better than others.
Where Can You Learn More About Product Packaging Design?
There are many product packaging ideas out there, but which one is right for your brand? You may want to consider custom product packaging for a unique flavour. That way, it attracts more buyers and brings in profit.
Since there are so many elements involved in this industry, it can be overwhelming. Fortunately, we have all the information you need. Continue reading our blog posts to learn more about finding the perfect product packaging design.
