What does the beauty industry look like after vaccination?
- 1.1 Customers are excited to be back to the regular routines
- 1.2 Approximately half of the customers are still concerned about the cleanliness
- 1.3 Wellness and Beauty Businesses must go digital wherever they can
- 1.4 The treatment and service menu is essential
- 1.5 The Salon Software can bring new customers to Salon business
- 1.6 High-touch services to improve demand
- 1.7 Discounts are not prevalent
- 1.8 Customers need a new spa or salon
- 1.9 The conventional support staff is essential!
- 1.9.1 Author bio:
In the last year, the beauty industry was wondering whether the potential customers will ever return, particularly for non-essential services.
Fortunately, the customers have shown the importance of grooming and beauty treatments in wellness routines. Several think that self-care and wellness are more prominent than ever. In most of the countries, the Salons and Spas are moving to the new normal activities.
These activities include:
Checking customer’s temperature while the arrival;
mask-wearing by all;
Maintaining Social distance
Some of the locations are yet experiencing capacity constraints, or have self-determined these to accommodate extra sanitization among customers.
However, one thing is now common notwithstanding with this, several spas are as occupied as they have to be. Also, with fewer staff members and operating hours, several locations are reporting revenues equal to or in many cases- over pre-pandemic levels.
What does the beauty industry look like after vaccination?
Customers are excited to be back to the regular routines
While February ends, the COVID-19 vaccination becomes available. It is surveyed that approximately 1,000 US customers are visiting the beauty and wellness services in person and the results are very engaging. The fact is that it is very promising. Not to forget, 24% are considering more Salon visits and 23% are considering customers’ plans. They are very excited to be back to the personal-care routines; 60% are those who pamper themselves, 65% are more likely to visit spas to relieve stress, and 53% to feel and look good. The only reason is to spend more time at a hair salon or nail salon. 65% are eager to return to their normal routine before the pandemic.
Approximately half of the customers are still concerned about the cleanliness
Approximately, half of the customers are more worried about maintaining cleanliness. This is not the time to relax the corona-related hygiene and safety standards. As the country started to struggle to get back from the COVID-19 hole with careful optimism, the business owners need to discover a good blend of post-pandemic considerations and pre-pandemic habits to assure that customers continue to remain safe.
If asked about the concerns for continuing normal pre-COVID activities, 68% clear that they yet have concerns of sanitation in salons, and 69% consider that they even had interests in cleanliness in the Spas. The Spas and Salons require regular disinfecting of high-contact coverings, social distancing measures, and hand sanitizing.
Wellness and Beauty Businesses must go digital wherever they can
The COVID-19 pandemic has stimulated the change to the digital globe. Despite the emphasis on technology to proceed. Particularly, the tasks now are reliable and have a distinguished security factor, like, appointment booking, contactless payments, curbside pickup for retail sales in facilities must continue to be included. The virtual consultation, however, early in the selection curve now, will be more familiar.
The treatment and service menu is essential
The business treatment menu and services are the essential marketing tools. If it is digital or printed, assure that the offerings are fresh. If you are yet struggling with lingering limitations, it is fair to have some services, such as a 30-minute massage, that is in the system and you can offer, however, are not integrated into the public-facing menu. Just assure that you have an easy-to-understand and simplified version, particularly, if you are practicing the QR-code menu that highlights the best 20% of sellers.
Do not worry about integrating the long information, just assure that there are treatment names with price and time. From the virtual version, you can include the choice to click to read more if required. At some point, there are longer menus, however, for now, the customers are looking for simplicity and a comprehensive record of choices to be demanding.
The Salon Software can bring new customers to Salon business
How can the wellness or beauty business attract loyal customers? The Salons online booking system is here as help! It makes it easy for them to discover new business opportunities and schedule the next booking with the customers. Assure that your business has integrated the solution to attracting customers who are searching for a new spot.
High-touch services to improve demand
Of course, the low-touch services are of great importance in the pandemic zone. The survey showed that post-vaccination, a quarter of customers can add more high-touch services to their routine. The women are especially excited to return to Salon services such as facials and massages, with 29% stating that they would be charming in more touching services when vaccinations are distributed widely.
Discounts are not prevalent
The specialists are counting that discounting both in the service and retail industry will not be accepted shortly, as a customer has more knowledge of the value of what they are getting and at least some encouragement, for now, for what Salon businessmen have continued. Therefore, be assured not to have many competitive promotions that cut into your now more transparent margins. Also, keep on focussing on the experience upgrade and value-added services in terms of promotional options.
And, when it is about experiencing, offering an exceptional one should continue to be the center point. It is just the one thing that cannot be purchased on Amazon. The customers are eager to get out of the home, go to some other place, and have fun and enjoy themselves. The large retailers and malls include more experience-oriented choices, in preference to the straight-up retail. In the list of other three things customers were most passionate about post-vaccination, an astonishing 12% of men have stated wellness retreats. Consider the workshops, events, and additional participation-oriented methods your customers can interact with the business.
Customers need a new spa or salon
Perversely, several wellness and beauty businesses are not able to cope up with the COVID-19 storm. Few businesses are even closed on a permanent basis. With those who are not much inclined in visiting the barber/Salon, more than a quarter considers the proper barber/salon went out of business in COVID time, between who are less likely to visit the Salon, it is because the Salon went out of the business. The customers are required to look for a different option.
The conventional support staff is essential!
In the end, do not neglect to give attention to the internal customers, and the Salon staff members. In some cases, they are still stressed and are reluctant about returning to work and the public. The efforts to consider mental wellness options and aspects for the customers need to be extended to the staff also. You also require more to cover shifts, usually as a result of offering more flexibility and shorter shifts in working schedules. There is a tough time onboarding staff, but intention and care have to be at the forefront for everyone.
Julia Ching has been a manager at Salonist since 2017. Her passion for helping people in business management through the expert industry coverage she provides. Follow her on Facebook and Instagram for the latest posts.