Virtual Event Planning: Crafting Success From Behind A Screen

Virtual Event Planning: Crafting Success From Behind A Screen

Written by Olivia, In Business, Published On
November 8, 2023
Last modified on November 10th, 2023

In an age that is now filled with virtual connections, opportunities for side hustles and making money online have developed rapidly, and one such opportunity that’s been gaining a lot of traction is virtual event planning.

If you happen to possess excellent organisational skills, attention to detail, and a passion for creating memorable experiences for others, virtual event planning could be a fulfilling side hustle for you in both terms of profit and benefiting others! Today, we want to delve into what makes virtual event planning so great and just how you can get started straight away!

What Is Virtual Event Planning?

Virtual Event Planning
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Virtual event planning is the process of organising and coordinating events, conferences, webinars, workshops, and any other gatherings entirely online. With the rise of remote work, the demand for virtual events truly has soared. These events can vary from corporate meetings and product launches to social gatherings like virtual parties and wedding ceremonies.

Some of the key responsibilities of a virtual event planner include things like conceptualisation. This is the process of brainstorming and defining the purpose, theme and any overall goals that the client wants to meet because of the event. You will also be in charge of logistics, managing event schedules, invitations and registrations. Content creation and tech setup will also be in your hands, as well as any post-event analysis, which will include collecting feedback and assessing the success of the event.

The Benefits Of Virtual Event Planning As A Side Hustle

Virtual event planning is popular for many reasons, one of them being that it allows you to work in whatever location you may prefer, whether that be at home or on the go if you have an internet connection! You can choose the events that you want to plan and schedule your work around any other commitments that life may bring you. Unlike traditional event planning, there’s no need to rent any sort of physical venue or invest in any event materials. This will significantly reduce your overhead costs and the physical work that is required to pull off a successful event!

The virtual event industry is a cooking one. With the shift to more remote work, businesses and individuals now more than ever need people to plan and organise events in order to connect and collaborate. Virtual events can attract participants from around the whole world, which will broaden your client base and open more doors for opportunities you may never have had with a mundane 9-5.

You will also find yourself with quite a diverse clientele; clients can range from corporate businesses and non-profit organisations all the way to individuals who are celebrating milestones!  The diversity and variety of projects offer a lot of room for innovation and creativity. You can experiment with different platforms, engagement strategies, and themes that can make every event unique to that client, meaning you don’t have to repeat the same boring tasks every day

Depending on the scale and complexity of the events you plan, you can earn a substantial income. Some events may involve high fees, especially for more experienced planners.

Getting Started With Virtual Event Planning

Virtual Event Planning
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Virtual event planning can help you to develop some great new skills; if you’re new to event planning, you could even consider taking online courses or gaining some certificates in event management and digital marketing to boost your skills even further. You will also need to conduct some market research in order to understand your target audience properly and all of their needs.

Research all of the types of virtual events that are in demand and consider niches that you think would be a good fit for you personally; you should also create a professional website and social media profile to showcase your expertise and any previous work. Having a lot of case studies on display can be a powerful tool for attracting future clients and impressing current ones! This can also be an opportunity to connect with potential clients and collaborators within the event planning industry. LinkedIn, industry-specific forums and virtual networking events are great places for you to start networking with these people.

Another important aspect of virtual event planning is investing in event management software, video conferencing platforms, and marketing tools in order to streamline your work. Investing in this software can help you improve your work, making it the best quality it can be, which means that you can decide on your pricing more accurately. When it comes to determining pricing structure, you should consider whether or not you want to charge a flat fee, a percentage of the event budget or a combination of the two.

Once you have all of this setup, you should start out small. Plan smaller events to build up your experience in the field and your confidence in getting the job done. Over time, you can start to take on larger and more complex projects to challenge yourself, but it’s important that you start with the lighter work and build up.

Utilise marketing strategies to promote your services. Content marketing, social media advertising, and email marketing are all good examples of things that you can use to get your side hustle noticed and attract potential clients. It’s also important to maintain good relationships with any past clients by providing exceptional service. Satisfied clients are much more likely to refer your services to others.

You And Virtual Event Planning

Virtual Event Planning
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Virtual Event Planning is a dynamic and promising side hustle that aligns perfectly with our digitally connected world. It offers flexibility, high demand, and the opportunity to leverage your organisational skills and creativity. To get started, focus on developing your skills, building a strong online presence, and offering exceptional service to your clients. As the virtual event industry continues to thrive, your side hustle can evolve into a rewarding and sustainable way to make money online!

So why wait? Start your journey as a virtual event planner today and begin to transform your passion for planning into a profitable side hustle!

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