9 Top web design trends to watch out for in 2022
Just like technology becomes obsolete, so does the website design trend. In other words, the trendy website features that are hyped now will soon become cliched in a few years. And the last thing we want to do is driving people away from our site it does not look interesting or attractive anymore.
According to statistics, 38% of people stop engaging with a site if it looks unattractive to them.
So, to maintain the traffic and avoid losing conversion, you must keep your website trendy and up-to-date. Also, make sure to increase the speed, power, and dynamicity of your website via consulting through website designing experts to drive results.
9 Top web design trends to watch out for in 2022
There are two parts to a website design. One that is never going to change, i.e., data security, user-friendly navigation, and faster load speed. Second is the part of the website which keeps changing, i.e., the forefront of your website, including features and elements. So, let’s have a look at how web design will change in the future to cope up with the 2022 trends:
Keeping in mind the rate at which everything is getting digitized now, users are spending most of their time in front of the computer. Thus, it is not an uncommon situation where users are not straining their eyes after staring at the screen for long hours.
Thus, it will benefit the website owners if they pay attention to their site’s color scheme. In other words, the website’s color scheme must be such that it is soothing to the eyes for users to feel attracted to it.
In 2022 more attention will be given to soft color palettes, including warm browns, pastel blues, light pinks, and wholesome green.
Design containing a cause
After the big hit of the pandemic, people have acknowledged the need to address many important causes. Thus, many companies are now adding meaningful and impactful designs to their website to influence their audience.
This is because when brands focus on showing their virtues by adding sustainable efforts and community involvement to their web, they grab attention. Moreover, it also gives rise to digital spaces where people can spread awareness through interaction via visualization and simulation.
Another trend that is sure to follow in 2022 is the parallax effect. These are web animations that get more complex due to separation according to page elements in the background and foreground extremes.
It is an optical illusion that creates the same experience which you get while driving. So, as users access the web page, they get drawn to the convincing performance creating magic.
Neumorphism is much in demand in 2022 as it supports a minimalistic approach. This trend focuses on transforming the website design flat with simplified colors and icons in a way that is less realistic and more identifiable, and uniform.
It allows designers to reclaim the sense of touch that got lost and heighten the user’s connection with the design.
Abstract art addition
Abstract shapes, especially geometric ones like circles and squares, are very much in trend. They help keep the site minimalist, simple and restrictive. However, in 2022, the designers need to simplify it and bring out untidy compositions showing freedom. As a result of including them on the web page, it feels more expressive, alive, and full of emotion.
Conversion to page less website
Not kidding; now, the world is shifting towards a pageless website. However, by being pageless, it is not that your website will not have many pages; rather, it will be a single endless scroll. Another word given to such a type of website is a single-page website.
When companies make their site page less, it eliminates the hassle of a user to move from one page to another to access information. Instead, the user can find all the information in a single space.
Sites containing story
Another trait that is gaining popularity in 2022 is story-driven sites. However, companies often find it difficult to tell a story if there are different varieties of users. So, take the example of Netflix. It has millions of users with different tastes, but the site uses the same story for all users.
Dynamic storytelling will help overcome the hurdle. It means the designer needs to showcase the content according to their preference and actions. This way companies can enjoy more customers and create more leads.
VR and AR experience
Virtual reality and augmented reality are reshaping website design drastically. This is because now millions of users are adapting to this reality because of the connection they provide. So, by adding VR and AR, you are making your website more interactive and immersive for users to increase their engagement rate and conversion too.
In fact, in 2022, users will be more attracted to AR and VR experiences than images, videos, text, and figures. Most importantly, virtual reality allows customers to virtually explore the product and be more confident of their choice.
This feature has been popular for quite a few years now and is going to be relevant for 2022. As machine learning and artificial intelligence continue to grow in a sophisticated way, people are searching for chatbots to solve their queries. It is, in fact, expected to become a norm for personal shopping and simple customer service requests.
For instance, if a customer lands on your website looking for mobile support, the chatbot can tell them all about it. In other words, if a free phone upgrade is available, it will tell the customer about it. As a result, it creates a positive impact on the prospective buyer.
In the future, websites are expected to be bright, clean, and eye-catchy, containing animation and other advanced features. If you keep in mind the above trends and incorporate some of them into your website, you can positively improve revenues and maintain your brand image. Not only this, when company owners decide to stay in trend, it increases ranking too.