The Strategy of colors in Web Design

The Strategy of colors in Web Design

Written by Deepak Bhagat, In Technology, Published On
January 6, 2022

Nowadays, how you present yourself to the world is crucial if you are a company aiming to establish your brand online, even more so.

Publishing an excellent website is key to the success of your business. Furthermore, with the world’s situation creating more focus on online resources today, you must make your online representation stand out from the rest.

A web design company can help you create a unique website in both form and function. The color scheme you use all around the site is an important form element. It can either make or break client website interactions and conversions. For example, numerous studies have concluded that 90% of buying decisions are influenced by the colors they are exposed to throughout the site experience.

The Strategy of Colors in Web Design

As various web designers have already been applying to their work, the psychology of colors can also prove beneficial to your business.

Here are some hues and their meanings and on how you can use them in advantage for your website:

  • Blue –

Is the color of the skies and seas, thus representing comfortability and trust. Therefore, it shouldn’t be a surprise that this particular color is most commonly used online as it aims to earn your trust. Studies have indicated that seeing blue alone initiates a calm, relaxing feeling. Obtaining someone’s trust will undoubtedly be easier if they are in that state of mind. Thus, online banks, prescriptions, and transactions alike use this color to instill a feeling of reliability in the consumers.

  • Green –

Is nature’s color which equates to growth and optimism. Like a tree’s stem and leaves, the color represents thriving and stability. Environmentalists and organic product enthusiasts will indeed feel delighted in supporting your cause for Mother Earth. In addition, establishments promoting self-care and relaxation, such as spas, will benefit the color’s calming effect.

  • Black –

Is one of the most versatile solid colors. Almost every web design company uses this color to highlight or contrast specific contexts on a website. Black helps accentuate the primary colors you use as a theme for your brand. The color also puts a spotlight on the products and services you offer, ensuring that the consumers take in everything. A well-informed customer will more likely interact and buy your merchandise.

  • Yellow –

Is one of the cheerful colors. To be happy means to be free from worries and to be carefree. The color represents joyful times and being young. Thus, websites dedicated to kids and kid products often use this color. Certain shades of yellow also express curiosity and the thirst for knowledge. The color in itself can have complex associations, but the gift of wisdom and happier times are the ones that generally come to mind.

The colors mentioned earlier, blue, green, and black, are the most commonly used color schemes in corporate websites. Researches have stated that these colors have been proven to relay a brand’s trustworthiness and sincerity in delivering only the best quality goods and services.

Moreover, your website should represent your company best by blending in your brand’s color scheme. Whether your company’s hues are among the primary colors or uncommon ones, it is best to incorporate those and be consistent throughout your brand. After all, standing out means to be different from the rest.

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