Tech-Driven Strategies to Secure Funding with a Compelling Pitch Deck
Every founder needs sufficient capital to start a business. External investment is one of the most common sources of capital you can explore as a founder. However, you must create a winning pitch deck to achieve that. The goal is to persuade potential investors of your startup’s potential. Explore strategies to create a compelling pitch deck in this article.
Top Tech-Driven Strategies to Secure Funding with a Compelling Pitch Deck
Have a Perfect Structure
The structure of your pitch deck is critical in breaking or making your presentation. Create a perfect flow of the story about your startup’s idea. Avoid too many slides as they disengage and overwhelm the reader.
Conversely, extremely few slides can undersell your vision. Therefore, it is advisable to strike a balance with about 10 to 15 slides. Ensure that each slide homes one crucial point. The following are the must-have elements in your pitch deck.
- Introduction
- Problem statement
- Why now
- Solution
- Product
- Market
- Competition
- Go-to-market Strategy
- Traction
- Team.
- Fundraising
Elaborate on every key idea in each slide. In addition, it would be best to use factual data and simple charts to back your claims and statements.
Create an Appealing Cover Slide
The cover slide introduces your company to the reader. Make it appealing and include the company name and logo. Additionally, include a brief tagline with your value proposition. Moreover, ensure that your logo is transparent and crisp. Add the name and title of the main speaker below. It would also help to number your slides in case someone wants to return to a particular slide. Some founders add a confidentiality note dictating the distribution and viewing of the pitch deck.
Visual Consistency and Design
A pitch deck is your startup’s visual representative. A consistent and engaging design captivates the reader and reinforces your brand identity. Choose clear fonts, consistent color themes, and quality visuals. Simple and clean slides are easy to read and digest.
A visually appealing pitch deck is easily acceptable as it looks professional and engaging.
Investors value dedication and professionalism. Consistent visual design is the best way to display these qualities.
Apply Speaker Notes
If you have a phobia of speaking in front of people, presenting your pitch deck may be challenging. Nonetheless, you can invest in presentation software. The software has a “speaker notes” section that can help you reduce the crunch time stress. You can organize your slides using the script in the “speaker notes” section.
Tip: rehearse and note down the time taken for your presentation. Keep in mind the time allocated for your presentation. Sum up the time to ensure that it aligns with the allocated time. You can leave a 10% allowance. Time each slide and indicate the time in the notes section. Writing the text reduces repetition and inhibits content overflow across slides.
Use Simple Charts
You have less than ten seconds to lose or engage your audience with each slide presentation. If you include a complicated chart or graph in the slide, the reader’s analytical brain may get busy deciphering the slices, numbers, and growth. As a result, the potential investor may lose concentration on your audio while interpreting the pies or tables. Therefore, it is best to simplify your charts such that the reader can get the message at a glance.
A pitch deck is the number one weapon for winning high-value investors. However, your design and presentation can make you lose or gain a potential investor. It is best to craft a consistent, professional pitch deck with all the essential elements. Research valuable insights and strategies for a successful pitch deck.
