9 Best Ways to Detect Bots on Your Website, Apps, and APIs

38% of fraudulent activities recorded in 2020 were courtesy of automated bots and bot fraud. With close to half of the activity on the Internet being credited to bots, it becomes challenging for businesses to protect themselves against fraud by them.

Not all bot activity is negative and in fact, you need bots on your website for various functions. But it’s important to distinguish between good and bad bots and protect your digital presence from them.

Given below are some preventive and protective measures you can deploy to detect bots on your website, apps, and APIs and protect your digital presence from them.

9 best ways to Detect Bots on your website, apps, & APIs

While good bots perform useful routine tasks and help you collect information data, bad bots intend to disrupt the speed and flow of operations on your website, steal confidential data and mislead your analytics.

A data breach in 2020 impacted 8,000 small business owners, causing hefty monetary damage. Detecting bots and identifying between good and bad ones is the first step in preventing severe security threats.

Identification and protection from bad bots keep your website, apps, and APIs functioning smoothly. It helps reduce your IT costs, enhances the UX for your customers, and most importantly, helps you stay compliant with data protection frameworks such as GDPR.

Let’s take a look at some methods that will help you identify harmful bots and protect your website from them. 

• Observe your website activity

One of the most common ways to identify bot activity is to take a simple look at the current activity of your websites, apps, and APIs. Bot activity will manifest itself as abnormal behavior on your site that may look harmless at first glance.

DataDome has an excellent guide on the identification of and protection from harmful bots that dive into this particular topic. Here are some abnormal behaviors on websites that are usually associated with bot activity:

• Increase in the number of views on a page

It’s possible that a particular product or blog from you went viral and received a high number of views in a short period of time. However, if a page received unexpected attention without any marketing push toward it, it most probably is a bot activity.

The goal of this operation is to overwhelm your servers. You will see a spike in page views in your analytics.

• Session durations will vary wildly

If a human user decides to opt out of your website, their session duration will still be a few seconds. This is simply because of the way humans process information and act on impulses.

If they’re intrigued by your content and stay on your website, it will be at most a few minutes. They may stay longer but then it will be idle with minimal activity.

So, if you see any session durations that last less than a few seconds, i.e., milliseconds, and longer than a few minutes, it can be bot activity.

• High bounce rates

We talked about bots ending sessions within milliseconds in the previous point. When bots in hoards end their sessions in milliseconds, they contribute to an abnormally high bounce rate on a website.

This is because bots work exponentially faster than humans. They will accomplish their task within milliseconds and leave the website after causing harm. This is why sessions of milliseconds are a telltale sign of bot activity.

• Activity from unknown locations

Receiving an influx of activity from locations your business has never operated in is fishy and could be because of bots. For example, if your business is established in New York City and you suddenly receive high activity on your website from Sweden, it’s a cause for concern.

The idea behind this is to once again overwhelm your servers with an activity that amounts to nothing. You may end up chasing those requests, wasting your time and resources.

• Deploy CAPTCHA challenges

CAPTCHA stands for ‘Completely Automated Public Turing test to tell Computers and Humans Apart’. It’s a challenge-response test used to differentiate between human and bot users. They can be text-based, sound-based, or image-based.

The goal of the test is to identify humans from bots by presenting them with a challenge that would be difficult for bots to solve and rather easy for humans.

Bots these days are increasingly becoming adept at overcoming CAPTCHA challenges but they are still a common form of protection used by companies.

• Monitor user behavior

Bots try to emulate human behavior to blend in and escape identification. However, they are fairly distinguished from human users simply because they are extremely fast.

This is why even when they perform activities akin to human behavior, such as submitting a request, they do it too fast to stand out.

So, monitor user activity and behavior to see which user is unusually fast and performs a set/repetitive pattern of activities. This will help you single them out and follow them.

• Use Web Application Firewalls (WAFs)

Web Application Firewalls (WAFs) deploy a set of rules to filter out good and bad bot traffic. They prevent known attacks such as SQL injections, and cross-site scripting. The firewall scans the traffic to look for familiar signatures that link to known attacks.

This is why WAFs can only block familiar threats. New threats that are yet to have their pattern discovered and documented can bypass the WAFs. Even if their activity is suspicious, the firewall will record that as a human user fumbling.

• Check User agents

A user agent is classified as a computer program or software that represents a person. In the context of web surfing, a browser will be considered a user agent for a human that will be using it. It provides information about the type of device that was used to access your website.

Check the user agent information for all the users that visit your website, app, or API. Bots tend to use user agents that are not typically associated with web browsers or devices. This essentially means that they may be using an older version of a browser.

Human users usually use the most updated forms of browsers or applications on their mobile devices. By checking the user agent information of all the users that use your website, you can identify human and bot users.

• Add Multi-Factor Authentication (MFA)

Multi-Factor Authentication (MFA) is a process that helps you secure a user’s account on your web portals. If you allow user accounts on your websites and applications, ask them to opt into MFA. It protects users from credential stuffing attacks as well as hacking of their accounts.

The limitation of this option is that many users don’t bother to opt into MFA. They may feel that you are putting the onus on them to protect themselves instead of doing something on your end.

You can still make it work by making it a requirement to opt into MFA whenever a user creates an account. Then it doesn’t stick out like an added responsibility but rather a part of the process while making an account.

• Invest in software solutions

One of the most prominent ways to detect and protect against bots is to invest in software solutions that detect and mitigate bots. They protect your website, applications, and API from a variety of attacks.

Moreover, they are constantly collecting real-time data to adapt and fight against bots that harness newer technologies to escape detection. Software solutions are faster, more agile, and more efficient than individual methods.

• Implement rate limiting

Rate limiting simply refers to limiting the number of requests you can receive on a feature or by a single user/IP address. This way, bots cannot make requests in hoards and overwhelm your servers.

This technique doesn’t disrupt activity from human users as they will most likely not make requests in large numbers anyway.

• Use honeypots

As the name suggests, honeypots are decoy pages that are meant to attract bots. This method lets the bot inside your website and lets it operate as it intended. However, it feeds the bot false or fake information.

Alternatively, you may redirect the bot to another page that is similar to your webpage but entirely fake. You can perform identification tests on the bot on the decoy page and take measures to remove it without it getting its hands on any valuable information from you.

Identify bots accurately and filter them out to protect your digital spaces from them

Bot activity is part and parcel of operating online. While you need good bots to perform important routine tasks, you also need to weed out bad bots from harming your website and your customers.

Observe the behavior of users on your website to distinguish human users, good bots, and bad bots. You may secure your user accounts right away or set up honey traps to lure and capture bots.

CAPTCHA tests have emerged as a common safety measure along with agile software solutions.

Let us know in the comments what you think is the best way to identify and eliminate bad bots.

Author bio

Atreyee Chowdhury is a freelance content writer with more than 10+ years of professional experience. She’s passionate about helping SMBs and enterprises achieve their content marketing goals with her carefully crafted and compelling content. She loves to read, travel, and experiment with different cuisines in her free time. You can follow her on LinkedIn.