The birth of voice SEO
Voice search is now an integral part of the digital revolution. According to Google, 41% of adults use voice search while searching online… Maybe it’s time to think about voice SEO, right?
SEO is now adapting to this new web trend. This led to the emergence of voice SEO. But what should we remember about the birth of voice SEO? The point of this article is.
What is Voice SEO?
This is an SEO technique based on voice searches. Visitors to your website search by voice. Voice recognition software then takes care of transcribing the voice into text.
You should know that you optimize your content in natural referencing to satisfy Internet users. By adopting this content, voice SEO aims to increase your chances of being correctly referenced in search results.
Why bother with voice SEO?
Microsoft recently conducted studies on the subject. The results show that 72% of Internet users use the voice tool for online searches. Which means voice SEO has a bright future ahead of it. SEO providers would, therefore, allow you to attract more new prospects online.
This approach must be part of the digital marketing strategy of tomorrow’s companies. Indeed, according to a survey conducted by Search Foresight, 60% of French people use voice assistance in their searches. Hence, I want to adapt your content today to this referencing type.
What is the difference between classic SEO and voice SEO?
The first difference is in the channel used. In a traditional search, Internet users type the content of their search using the keyboard. However, with a voice search, they use their voices. As a result, queries are generally longer.
By way of illustration, to find a restaurant closest to you, all you have to do is enter keywords.
For example, you type “restaurant” followed by the name of your city on the search engine.
On the other hand, if you use voice assistance, you will speak a more extended request aloud. Example: Where can I find a restaurant near me?
Voice SEO: how does it work?
To help you better reference your content, we offer some essential tips. These techniques will help you improve your visibility on the web on the one hand. And on the other hand, they will help you attract more new customers.
But how to do it?
Prioritize concise answers in your content.
As mentioned above, voice search query formulas are longer and more detailed. This is why it is better to use long-tail keywords. You must, therefore, include the 5 W rule as a priority. Furthermore, it is also important to provide simple and short answers.
As a rough guide, voice assistants read an average of 29 words per search. So don’t hesitate to extend your content! Indeed, once the Internet user uses the intelligent voice tool, Google displays the most appropriate responses. Therefore, the longer you’re content, the more you increase your chances of appearing in search results.
For more precision, we recommend that you structure your articles well. In this regard, you can divide them into several paragraphs and include a summary at the top of the page. Bulleted lists are also perfect for making your texts more airy and understandable.
Voice SEO: the importance of conversational language
According to Think with Google, 41% of voice SEO users say they feel like they’re talking to a friend. This is why most of the results displayed are ” conversational “. In other words, the response is similar to what you get when talking to an actual individual. If you want to get started in voice SEO, it is essential to consider these details. This will be useful to future customers who find you more easily on the web.
Don’t forget to optimize your site for the mobile version!
Since the appearance of the mobile-first index, adapting content to the “mobile” format has become essential. This adaptation allows visitors to explore your website on their smartphones easily. According to the latest statistics, 1 in 5 searches are made from a mobile phone.
In addition, you will also need a site where navigation is done quickly. Indeed, voice search always requires an instant response.
Therefore, the mobile optimization of your site, which is speedy, contributes to strengthening your overall search for financial services. According to a publication by Backlink, the results of a voice search are four times faster than those of a traditional search.
Voice SEO: don’t neglect structured data
These are microdata to be systematically included in your web pages. This structured data helps search engines better understand your content. By illustration, we can cite the structured data relating to the “How To” or the “FAQ”.
Using structured data increases your chances of acquiring richer results. They also help you gain places in Google’s Knowledge Graphs. This is a massive privilege since it propels you to the top of Google voice searches.
The Featured Snippet: an essential tool in voice SEO
The Featured Snippet is the featured insert at the top of Google search results. You can usually find it under the heading “position 0”. The voice assistant automatically reads a request benefiting from this feature.
But how do you reach the Featured Snippet? To benefit from this significant advantage, you must adapt your content to voice SEO using the methods mentioned throughout this article.
What you must remember
The birth of voice SEO marks the beginning of a new turning point in the digital revolution. This SEO technique should not be overlooked, as it boosts SEO success. By respecting the instructions mentioned above, you have every chance on your side of being read by an artificial intelligence.
