Get positions in Google and choose a good link-building agency
To be visible to potential clients, online businesses need to take special care of their websites. A range of factors, including site performance, mobile-friendliness, domain authority, engagement, and many more, dictate whether you’ll be ranked high in Google searches or not. Link building is one of the key tactics to improve your SEO score and boost your search results page position – how exactly does it work?
What is link building?
Link building is a continuous process of getting other high-quality pages to provide hyperlinks leading to our website. Why? Because search engines use them to determine how well a page should be positioned in the results. If you’re struggling with low search results ranking and no organic visitors, contacting a link building agency is the first step to fixing that.
Google and other search engines use bots called crawlers to search the web in search of useful pages to index in their search database. Once a crawler finds a website, it inspects a variety of its aspects to decide how high it’ll rank on search results pages. Link building is one of these aspects – and an incredibly important one at that.
Key elements of link building
Since Google introduced its Penguin update as part of its main algorithm in 2017, the quality of each backlink is much more important than its overall quantity. This makes link building more difficult, but highly rewarding when done properly.
Before you start building links, you’ll need to go through extensive keyword research and analysis to determine the key phrases you want to use in link building. Each page should be linked using different keywords to strengthen not only the main page but the subpages as well.
It’s crucial to only have your backlinks displayed on websites that Google considers as trustworthy. If the crawlers detect that a lot of fishy websites link to your page, it might consider this suspicious and lower your ranking, as you’ll be considered untrustworthy. To avoid that, only use websites with higher or similar domain authority to yours – or use the services of a good link-building agency instead.
How can a link-building agency help you?
An SEO link-building agency can provide valuable assistance in improving your website’s search engine visibility and online authority through strategic link-building efforts. Link-building is an essential aspect of search engine optimization (SEO), as search engines like Google consider backlinks (links from other websites to yours) as a significant factor in determining the credibility, relevance, and authority of your website. Here’s how a SEO link-building agency can help you:
- Strategy Development: A professional link-building agency will work with you to create a customized link-building strategy tailored to your website’s goals, target audience, and industry. They will consider your current backlink profile, competitive landscape, and overall SEO objectives to design a plan that aligns with your business objectives.
- Quality Backlink Acquisition: The agency will focus on acquiring high-quality backlinks from authoritative and relevant websites. These links not only drive direct traffic to your site but also signal to search engines that your website is trustworthy and valuable.
- Content Creation and Promotion: To attract valuable backlinks, the agency may assist in creating high-quality, shareable content such as blog posts, infographics, videos, and other engaging formats. This content is designed to resonate with your target audience and encourage other websites to link back to it as a valuable resource.
- Outreach Campaigns: The agency will conduct outreach campaigns to connect with other websites, bloggers, influencers, and industry publications. Outreach can involve personalized emails, social media interactions, and networking to encourage them to link to your content.
- Guest Posting and Content Placement: The agency might secure opportunities for guest posting on relevant websites within your niche. This allows you to contribute valuable content while including links back to your site. Additionally, they could help place your content on established industry publications, earning you authoritative backlinks.
- Broken Link Building: This involves finding broken links on other websites and suggesting your content as a replacement. It’s a win-win situation where the website owner gets a working link, and you gain a valuable backlink.
- Monitoring and Analysis: A reputable agency will continuously monitor the effectiveness of the link-building strategy. They’ll track the growth of your backlink profile, monitor changes in search engine rankings, and analyze the impact of different link-building techniques.
- Adapting to Algorithm Changes: Search engine algorithms are constantly evolving. A proficient agency will stay updated with these changes and adjust its strategies accordingly, ensuring that your link-building efforts remain effective and compliant with search engine guidelines.
- Measurable Results: A professional agency will provide you with regular reports detailing the progress of your link-building campaign. These reports might include metrics such as the number of acquired backlinks, the authority of linking domains, organic search traffic growth, and improvements in search engine rankings.
- Time and Resource Savings: Link-building can be time-consuming and requires expertise. By outsourcing this task to an agency, you free up your time to focus on other important aspects of your business while benefiting from their industry knowledge and experience.
In summary, an SEO link-building agency can play a crucial role in enhancing your website’s online visibility, authority, and organic search traffic by employing strategic link-building techniques. Their expertise and resources can help you navigate the complex world of SEO and achieve long-term growth in your online presence.