3 Types of Keywords That Get Great SEO Results

3 Types of Keywords That Get Great SEO Results

Written by Alison Lurie, In SEO, Published On
October 5, 2022

I’m not going to lie to you and say that keyword research doesn’t take work, because it does. But if you’re willing to invest time and effort into your research, you’ll find that keywords can be one of the most valuable tools in your content arsenal. They help you build an audience through search engine optimization, which gets more people to see your site and click on the ads you run.

Keywords are one of the most important things when it comes to Search Engine Optimization (SEO). The problem with keywords, though, is that some people overcomplicate them by adding in too many different types or using ones that don’t matter. What you need to understand, though, is that there are three main types of keywords that get great results because they’re simple and easy to rank for, which means they’ll also be easier to remember and manage on your website moving forward. If you are not sure how to find those keywords and strategically use it for your off-page and on-page SEO, you better find the Melbourne’s #1 SEO agency.

Read on to find out what those three types are!

  • Answer Questions

Keyword + (keyword plus, keyword and) – Adding ‘+’ or ‘and’ to your keyword phrase can help you rank for more competitive queries. For example, if you’re a plumber in Chicago, you might want to focus on keyword phrases like Chicago plumber + residential plumbing service.

Consider adding your brand name. Including your company name in your search terms can help people find your website when they’re looking for a product or service by the same brand. If you run an online store that sells high-end clothing from both designer brands and emerging designers, it would make sense to include both in your search terms.

  • Use Specific Phrases

Keyword density is the percentage of a word or phrase that appears on a page. Search engines like Google use this to determine how relevant your content is for users looking for information on a particular topic. The higher your keyword density, the more likely you are to rank well in search results pages. However, there’s no need to stuff keywords into your content just because you want them there; make sure they have meaning and provide value to readers.

  • Add local words if appropriate

Adding keywords to your site will help improve its ranking on search engines like Google. However, deciding which words to use can be difficult. If you’re not sure where to start, try these three simple types of keywords:

Keyword Phrases:

These are phrases that people often type into the search box when looking for something. Examples might be Chicago restaurants or best running shoes.


These are words that have a similar meaning and can also improve your ranking, such as color and hue.

Misspelled Words:

misspellings happen all the time in web searches. Even if a word is spelled correctly, it’s possible someone will enter it incorrectly because they don’t know how to spell it.

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