8 Incredible Link-Building Strategies For 2023

8 Incredible Link-Building Strategies For 2023

Written by Sophie Robertson, In SEO, Published On
March 1, 2023
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In the world of search engine optimization (SEO), link building has long been considered one of the most important factors for achieving higher search engine rankings and driving traffic to your website. The more visitors you attract from search engines, the greater your potential for business success.

Building high-quality backlinks from reputable websites not only increases your organic click-through rate but also boosts your website’s authority. Therefore, obtaining as many backlinks as possible is essential to a successful SEO strategy.

As we move into 2023, the link-building landscape continues to evolve, and staying up-to-date with the latest strategies and techniques for success is more important than ever. With countless ways to build links, it can be difficult to determine the most effective tactics.

If you are searching for SEO link-building techniques to enhance your website’s ranking on search engines in 2023, we’ve got you covered! In this article, we’ve compiled the top link-building strategies that can help you to achieve greater success in 2023 and beyond. So let’s get started!

8 Incredible Link-Building Strategies For 2023

Link-Building Strategies

Use Keywords in Anchor Text

Including keywords in the anchor text of backlinks is essential for improving the relevancy and ranking of your website in search engines. This increases the chances of other websites linking to your resources, pages, and articles. For this purpose, you need to choose the right keywords for link building that have a low volume and high demand.

To find the right keywords, you can use tools like SEMrush or Ahrefs or free tools like Google Keyword Planner and Ubersuggest. It’s recommended to use long-tail keywords in the form of questions that are easy to rank for, as these keywords offer more value to the reader and help rank your webpage higher. This way, you can increase the likelihood of receiving backlinks from non-competitive content that is created on or covers similar topics.

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Build Links from Relevant Websites

When building links, it’s important to make sure that the website you’re linking from is relevant to the topic of your website. This means that the content on the website you’re linking from should be related to your website’s content. For example, if your website is about fitness equipment, it would be relevant to build links from fitness-related websites instead of websites about cooking or fashion.

Moreover, you want to check the domain authority (DA) of the website you’re linking from. The higher the DA, the more valuable the link you receive.

When you build links from relevant websites, you increase the likelihood of attracting the right kind of traffic to your website. This means that people who click through to your website from those links are more likely to be interested in your content and potentially convert into customers or clients.

Competitor Backlink Analysis

Analyzing your competitors’ backlinks is another effective strategy for finding new link-building opportunities for your website. You can explore and evaluate your competitors’ backlinks using popular tools like Moz or Ahrefs and identify high-quality backlinks your competitors use. Once you discover the relevant websites linked to your competitors, you can reach out to them to add links to your website as well.

Create Infographics for Greater Exposure

Infographics have become an increasingly popular tool that helps rank your website higher in search results and increase exposure on social media platforms and audio/video streaming websites. They’re easy to embed in your blog posts, social media posts, and websites.

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Infographics can also be highly effective for link building. Create a high-quality infographic that provides valuable information on a specific topic to your target audience. Try to incorporate primary and secondary keywords for the infographics description. Then, reach out to other websites and blogs in your industry to see if they would be interested in sharing your infographic on their website. This can help to build high-quality backlinks to your website and increase your online visibility.

Create High-Quality and Share-Worthy Content

Incorporating content marketing into your business plan can be a highly effective and affordable way to build links for your site. When you create high-quality content that is worth sharing and linking to, you can attract more visitors to your site and improve your search engine ranking.

The content can take many forms, such as blog posts, infographics, videos, and more. The key is to create informative, engaging, and unique content, providing value to your target audience. It’s crucial to ensure that your content is relevant and engaging.

When you create high-quality content, other websites and blogs are more likely to link to it, which in turn will build your online reputation, increase your website’s authority, improve search engine ranking, and ultimately drive more business to your door. So, if you haven’t already, it’s time to start thinking about how you can incorporate content marketing into your overall marketing strategy.

Influencer Outreach

Influencer outreach remains a powerful and effective tool in link building. It involves reaching out to influencers in your industry and asking them to share your content with their followers. Since influencers have a large follower base, you can leverage their reach to create backlinks to your website and drive more organic traffic.

One of the benefits of working with influencers is that they can help you build backlinks to your website. When they promote you on their social media accounts or create content that supports your target keywords, they often include links that direct their followers to your website.

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Leverage Skyscraper Technique

The skyscraper technique is a popular link-building strategy that involves finding popular and most-visited content in your industry and creating better, more comprehensive content around the same topic. You can reach out to websites and blogs that link to the original content and request them to replace the original link with a link to your more comprehensive piece. This is an effective way to build high-quality backlinks, improve your website’s authority, and establish yourself as a thought leader in your industry.

Broken Link Building

Broken link building is another effective strategy that involves finding broken links on other websites and reaching out to the website owner to suggest a replacement link – ideally to your website. Broken link-building works both ways as it provides value to the website owner by helping them fix broken links and improve their website’s user experience. You can use popular tools like Broken Link Checker or Ahrefs to identify broken links relevant to your industry and create content that can be linked as a replacement.

Final Thoughts

Link building is an essential component of any successful SEO strategy, and as we move into 2023, it is more important than ever to stay up-to-date with the latest strategies and techniques for success. We hope the strategies mentioned above will help you build high-quality backlinks to your website, increase your online visibility, and take your online presence to the next level in 2023 and beyond.

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