Everything About Digital Marketing
- 1.1 Types Of Traffic
TV is dead and digital marketing is taking over. There’s a good reason for that. Everybody’s tired of being fed with ads, so much that they can’t take it anymore. If you pay for a service, you want to have the most of it. However, the television wasn’t doing so. And lots of money was paid for TV subscriptions. What did we get in return? 20 minutes-breaks for a one-hour TV show. So when the Internet “dropped by”, people started losing their minds over it and this is understandable. Even though there are more ads than ever that are shown, one thing is for sure: The Internet is much better than the TV or newspapers.
So what happened? The old marketers have been replaced by the new era ones, who know how to get under your skin without annoying you. It is a more elegant way of selling whatever you want to sell and this is really more profitable.
Comparing the two types of marketing, we can say that digital marketing is more profitable, as you can track your users’ journey on your website. Moreover, more people are on the Internet than watch TV. That’s because the Ads are more targeted, more specific to anyone’s stage in life. And we do want target ads, not an ad about sleeping creams which saves our life. If we wanted that, we could simply go to the store and search for it.
If you want to know who’s behind the scene, the answer is simple: there are two actors: the search engines & social media companies and the marketers. You aren’t a direct client of these. You get to them through the marketers.
So what is more exactly this “digital marketing”?
Simply put, it’s the way of getting to customers by using the channels that are provided to you. There are three major channels: social media, email marketing, and search engines. Each of these is unique in its own way and in order to become a full-stack marketer you have to learn them all. In other words, one marketer to rule them all.
There are many search engines, however, the biggest and most used ones are Google, Bing, and Yandex. From these 3, the best is Google, even though the rest 2 are pretty good, too. Lots of people don’t even use Google so you should check out advertising on the rest of them, too.
Types Of Traffic
There are two types of traffic, which apply to social media techniques, too. The first one is the organic traffic and it means that you don’t have to pay the given platform for anything. You only pay for the domain name, hosting, website theme, and, eventually, the agency that’s doing your marketing strategy. Regarding the search engine traffic, it’s the best way of acquiring visibility. Through Google, for example, people search for businesses like yours every day. Billions of searches are done on Google daily.
Let’s say that you have a business that sells shoes. You really want to be shown on the first page of Google, because 75% of users don’t make it on the second-page search results. It seems more trustworthy to them to only click on the 1st page. Moreover, you should do ads, besides the organic results. That’s because the more present you are online, the better. It is helpful to learn Google Ads at the same time that you are learning Search Engine Optimization (SEO). Otherwise, it will be really difficult for you to catch up. The whole process can end up being more than 2 years.
After you are done with learning these two, you should also start advertising on Facebook, Instagram, and LinkedIn, to remind your users about you. These are really good for remarketing results. Why?
If for any reason your potential customers forgot to click the “Check out” button and they went to other sites, you should remind them that you are still here and you want them to see the value of your product. So remember, do Google marketing, then move on to social media marketing, as it is one of the final steps.
Email marketing is really useful, however, it seems harder and harder to acquire leads that sign up for your newsletter, too, and people can opt-out anytime. This means that you risk losing your potential customers by simply spamming them too much. Moreover, you have to segment your audience by age, gender, etc. in order to offer them more relevant ads.
The thing that really bothers the internet marketers is that nobody knows how far this can go. Yes, they are making money online, yes, they can work from wherever they want. Nevertheless, for how long can this continue? Will this ever stop working, just like it did stop working for TV?
The sad thing is that the only way in which TV channels can earn money is through selling backlinks. That’s when you know things are really dead. Of course, there are still people paying for Ads on TV, but now there’s only a few of them and you cannot ever know whether your clients came to your site because they saw an Ad on TV regarding your business or if there’s something else.
With more affordable prices for marketing, digital marketing is, henceforth, the best way of advertising. You don’t have to pay millions for billboards anymore. All you have to do is to simply put your Ad online and you’ve got this figured out. Whether it’s through Google, Facebook, or any other platform, the way in which you advertise really doesn’t matter as long as the Return of Investment (ROI) is as high as Snoop Dogg.
In conclusion, the new era we’re living in is simply fascinating. The TV has been replaced by the Internet, Google, and Social Media platforms, which have a more detailed ad. Plus that you can see any profile that’s on Facebook. If you are interested to know more about these companies’ work, check out the gpu rent online services and start building the next Google yourself!