Easy Tips To Find A Top Digital Marketing Agency in New York-Dos and Donts

Finding a digital marketing agency in New York doesn’t have to be hard if you know what to look for. Given that almost 5 billion consumers globally are on the internet for shopping, entertainment, and learning, you cannot afford to ignore digital marketing at any cost.

Digital marketing is the only way to reach out to these people. According to Google, almost 88% of consumers conducting local searches on their phones are likely to visit a store within the next few days. So, if your brand is not visible online, how can you hope to get this traffic home?

Tips to choose a New York digital marketing agency- Dos and Donts:

A leading digital marketing agency in New York will give you access to data and analytics about clients, how they navigate buying cycles, and what they are looking for. Here are some dos and don’ts when it comes to choosing the best digital marketing agency for your New York business:

• Do research:

There’s no substitute for this because without comparing different marketing agencies, you won’t know which will work for you.

• Do define your needs:

You must clearly explain what your digital marketing goals are when you work with an agency for the first time. This is important to avoid wasting precious time and resources. Define your company needs whether you are revamping your brand image or launching a new product.

• Choose an agency that can deliver:

It’s important to choose an agency that can understand correctly what you want. Browse their websites to look at the range of services they offer. Make sure they have expertise in handling the kind of work you want them to do. Learn their core competencies and look at their client portfolios. Checking testimonials and client feedback will give you a good idea about its capabilities.

• Ask for reports:

Audit reports are an effective way of understanding the skills and creativity of a digital marketing company. It tells you which areas need to be worked on and what tweaks to make in your strategy. Ask the agency to offer a research-based proposal on how it is planning to meet your business goals.

• Meet the team:

This may help you see how the agency works. You can talk to them to get your doubts clarified. It’s always better to vet a couple of agencies and conduct interviews with their team members to know their perspectives. Face-to-face interactions facilitate better communication and trust.

Here are some don’ts that you should keep in mind when hiring an agency:

• Don’t wait to ask for help:

Get professional expertise at the right time because you will have deadlines to meet and schedules to maintain. Even a leading marketing agency will need time to make sure your project is as expected and the campaigns are executed properly.

• Don’t assume:

It’s wrong to expect your digital marketers to know your brand and your customers. Regardless of how big your business may be, you need to sit down and explain to them your values, buyer persona, target audience, and mission statement. That helps the agency understand who you are and who you are trying to target through your campaigns.

• Don’t delay:

All marketing agencies are in a hurry and grapple with busy schedules. Instead of waiting around, reach out to them on time. Don’t expect them to have everything you need ready by the next week. Creative processes take time and executing a new campaign will obviously demand a lot of resources and time. Plan ahead to make sure everything is going as expected.

• Be patient:

Instead of rushing into things and hiring someone else, wait for the agency to evaluate the campaign and make changes if you are not satisfied the first time around. Marketing teams get results when they wait for a while to let the campaign percolate. Optimization and A/B testing are included in campaigns to figure out what is working and detect what isn’t. Experienced agencies will usually ask for 3-6 months at least for reviewing results. You should meet with them every week to review the data and get your queries answered. Jumping ship or having a knee-jerk reaction will make matters worse; wait a minimum of 90 days to test the campaign.

Use these simple guidelines to get the best digital marketing solutions in New York that can help your business reach new heights.