Digital Marketing Strategies for FinTech Apps

Digital Marketing Strategies for FinTech Apps

Written by Deepak Bhagat, In Marketing, Updated On
May 28th, 2024

Technology has made improvements in every field of life. The monetary part of people’s life is no exemption. Initially, people used to keep their money with them in the form of cash, but now, with the help of FinTech Apps, they don’t need to carry a large amount of money. Moreover, they don’t need to go to the bank every time to pay bills. They pay bills quickly through FinTech apps. Life has become so convenient with these apps. Juniper’s research study revealed that one-third of the world’s population relied on digital banking services back in 2021. This figure is expected to raise 4.2 billion by 2026. This provides ample opportunities for FinTech companies. To make their apps understandable to consumers, these companies must obtain the assistance of financial translation services and a fintech SEO agency, which will bring with them marketing strategies specific to these niche sectors.

Digital Marketing Strategies for FinTech Apps

Digital Marketing Strategies

Let’s dive into these strategies 

Make Mobile User Experience Pleasant

Mobile proliferation is greater than ever. People spend most of their time watching things on cell phones. If you want a fintech app to reach a wider audience, you should provide them with a pleasant user experience. Surprisingly, 91% of all internet users use different types of apps through smartphones, and this contributes to 48.33% of the global population. This is a wider part of the market that you cannot ignore. You can entice them through compelling content and advertising.

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According to the Microsoft study, the average life span of a person is 8 seconds, compared to 12 seconds in 2020. Therefore, you have 8 seconds to attract people through your marketing message. If they are not engaged through the app, then they will log out.

To ensure a pleasant user experience, you should extensively work on a marketing campaign. For this, you need to make the website and advertisements mobile responsive. This will make the content fit the screen, whether you are using a tablet or a phone. Another important thing is to make navigation easy.

Navigation is an essential factor, as you want to make buttons big enough for comfortable tapping. Don’t forget to optimize load times as well. If you use marketing translation services, you can efficiently provide great mobile marketing material to employees. At present, people don’t have time to internalize data, so with the help of translation services, you can make content easy to consume. The important thing is that your content should be valuable so that it can be read the first time.

Content is the Key

Content plays a vital role in the success of marketing strategies. This is especially true in Fintech because of complex finance concepts. Therefore, content should be easy to understand and relatable to potential clients’ financial requirements. To achieve this, you must address financial benefits through the content. For example, one of the Canadian fintech firms, Wealthsimple, issues a Wealthsimple Magazine. This magazine educates people about complex financial topics like NFTs, taxes, and cryptocurrencies.

One of the best parts of this magazine is integrating financial concepts in everyday stories through money diaries. In these diaries, celebrities and personalities share their monetary stories.

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Make a Difference Through Your Brand

The fintech market is very saturated. To stand out in this market, you should differentiate your brand. There are many different ways to differentiate yourself. For example, you can endorse a famous personality in your advertisement. If done correctly, including the unique personality is the best way to market a financial app. The renowned Swedish payments and shopping platform Klarna differentiate its brand through some influencers.

Monobank is a famous fintech app in Ukraine. Its mascot is a cute cat. When people see this character, they don’t find finance complex. Moreover, they set high expectations before using the app. You don’t have to go to this length, so you can focus on the value proposition to get the best benefit from the app.

The point to ponder is why people will use your loan app among the dozens of apps available in the market. Is your loan processing faster than others? If you communicate the process clearly to potential clients, they can differentiate your brand.

Engaging the Audience

Whether it is the technical field or the financial field, marketing strategies are never passive. It is not sufficient to post valuable content in the marketplace for differentiation. You should also engage the potential clients. Social media will help you in engaging the clients. Therefore, social media marketing should always be included in fintech marketing efforts. One of the surveys revealed that people of all ages use social media, so they can easily find potential customers there.

Providing State-of-the-Art  Customer Support

Customer services are the backbone of any company. This is especially true in the Financial industry. Many banks are not providing these services, thus making the use of fintech apps more challenging. Providing state-of-the-art customer services can do wonders for your business. It will not only help to retain the original customers. However, it will also boost good word-of-mouth. In digital advertising, 64% of the marketing is done through word of mouth. If, due to any technical problem, your fintech app is not working, then only the best customer services can save you. 61% of consumers say that customer service will help them do business with the brand again, even if they have had previous bad experiences.

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Wrapping Up

Digital marketing strategies work well if you have developed a good Fintech app. Marketing strategies like providing a good user experience, differentiating the brand, and providing good content with the best customer support amplify the app’s good features. Translation companies can also help you reach potential clients because people are very conscious about money matters. Therefore, they will use fintech apps in their native language.

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