Digital Marketing Strategies for FinTech Apps

Digital Marketing Strategies for FinTech Apps

Written by Deepak Bhagat, In Marketing, Published On
January 30, 2023

Technology has made improvements in every field of life. The monetary part of people’s life is no exemption. Initially, people used to keep their money with them in the form of cash, but now with the help of FinTech Apps, they don’t need to carry a large amount of money. Moreover, they don’t need to go bank every time to pay bills. They pay bills easily through FinTech apps. Life has become so convenient with these apps. Juniper’s research study revealed that one-third of the world,s population relied on digital banking services back in 2021. This figure is expected to raise 4.2 billion by 2026. This provides ample opportunities for FinTech companies.  To make their apps understandable for consumers, these companies must take the assistance of financial translation services with solid marketing strategies.

Digital Marketing Strategies for FinTech Apps

Digital Marketing Strategies

Let’s dive into these strategies 

Make Mobile User Experience Pleasant

Mobile proliferation in the world is more than before. People spent most of their time watching things on cell phones. If you want a fintech app to reach a wider audience then you should provide them with a pleasant user experience. Surprisingly, 91% of all internet users use different types of apps through smartphones and it contributes to 48.33% of the global population. It is a wider part of the market that you cannot ignore. You can entice them through compelling content and advertising.

According to the Microsoft study, the average life span of the person is 8 seconds as compared to 12 seconds in 2020. Therefore, you have 8 seconds to attract people through your marketing message. If they are not engaged through the app then they will log out.

To ensure a pleasant user experience, you should extensively work on a marketing campaign. For this, you need to make the website and advertisements mobile responsive. It will make the content fit the screen, no matter if you are using a tablet or a phone. Another important thing is to make navigation easy.

Navigation is an important factor, as you want to make buttons big enough for comfortable tapping. Don’t forget to optimize load times as well. You can provide great mobile marketing material to employees in an efficient manner if you go for marketing translation services. At present, people don’t have time to internalize data thus with the help of translation services, you can make content easy to consume. The important thing is that your content should be valuable so that it can be read the first time.

Content is the Key

Content plays an important role in the success of marketing strategies. This is very much true in Fintech because of complex finance concepts. Therefore, content should be easy and relatable to the financial requirements of the potential clients. For achieving this, you must address financial benefits through the content. For example, one of the Canadian fintech firms Wealthsimple issues a Wealthsimple Magazine. This magazine educates people about complex financial topics like NFTs, taxes, and cryptocurrencies.

One of the best parts of this magazine is integrating financial concepts in everyday stories through money diaries. In these diaries, celebrities and personalities share their financial stories.

Make a Difference Through Your Brand

The fintech market is very saturated. To stand out in this market, you should differentiate your brand. There are many different ways through which you can differentiate yourself. You can endorse a famous personality in your advertisement. Including the unique personality is the best way to market a financial app, if it is done properly. The famous Swedish payments and shopping platform Klarna differentiate its brand through some influencers.

Monobank is a famous fintech app in Ukraine. They use a cute cat as a mascot. When people see this character, they don’t find finance complex. Moreover, they set high  expectations before using the app. You don’t have to go to this length so you can focus on the value proposition to get the best benefit from the app.

The point to ponder is why people will use your loan app among the dozens of apps available in the market. Is your loan processing faster than others? If you communicate the process clearly to the potential client then they can differentiate your brand.

Engaging the Audience

Whether it is the technical field or the financial field, marketing strategies are never passive. It is not sufficient to post valuable content in the marketplace for differentiation. You should also engage the potential clients. Social media will help you in engaging the clients. Therefore social media marketing should always be included in fintech marketing efforts. One of the surveys revealed that people of all ages use social media, therefore, you can easily find potential customers there.

Providing State-of-the-Art  Customer Support

Customer services are the backbone of any company. It is especially true in the Financial industry. Many banks are not providing these services thus making the use of fintech apps more challenging. Providing state-of-the-art customer services can do wonders for your business. It will not only help to retain the original customers. However, it will also boost good word-of-mouth. In digital advertising, 64% of the marketing is done through word of mouth. If due to any technical problem, your fintech app is not working then only the best customer services can save you. 61% of consumers say that customer services will help them to do business again with the brand even if they had previous bad experiences.

Wrapping Up

Digital marketing strategies work well if you have developed a good Fintech app. Marketing strategies like providing a good user experience, differentiating the brand, and providing good content with the best customer support amplify the good features of the app. Translation companies can also help you in reaching potential clients because people are very conscious about money matters. Therefore, they will use the fintech apps in their native language.

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