Growing a small business is hard! So, if you’ve been struggling to get your business to the next level, don’t get discouraged. Changing your marketing strategy could be exactly what your local businesses need.
Below is a list of 5 tips for local business advertising. Give these solutions a chance and see what it’s like to transform your business from struggling to succeeding.
5 Tips for Successful Local Business Advertising
Online Advertising
Even small, local businesses need to be savvy about online advertising. It starts with a great website design, local keywords, and local reviews. If your website features local keywords such as street or neighborhood names it will increase your searchability online.
Featuring local reviews for your small business on your website will also increase website traffic and enhance your brand recognition in the community. There are also opportunities for paid advertising on Google or social media sites.
Social Media
Looking for impactful online marketing ideas? Try creating social media accounts for your small business. When you post pictures, videos, or promotional events using Facebook, Instagram, Twitter, or TikTok.
Grow your online community the same way you would grow your community in person – be friendly, helpful, and unique. Post interesting local online marketing content to distinguish your business from competitors. Your social media establishes your brand and connects you with your desired audience, so be authentic and stick to your voice.
Signs
Online marketing is great, but never underestimate the power of signwalkers. Holding or spinning a sign is a good way to bring local community members to your business.
Think about strategic places a sign holder should stand for maximum views. Consider using the sign to promote a special sale or event for your business.
Pair With Other Local Businesses
Part of small business marketing is building relationships with other small businesses. For example, if you own a local pet grooming shop you could reach out to local animal shelters or veterinarian offices to see if they would be willing to post flyers or display your business cards for their customers.
Look up local professional networking events or plan your own local business owner meeting to connect with other business owners.
Use Flyers
Don’t be afraid to use old-school small business advertising with paper flyers. When you own a local business you can use the relatively small geographic area to your advantage.
Post flyers where you think your target audience spends time – the grocery store, schools, shopping malls, or doctor’s offices. Be sure to feature your contact information, website, and social media accounts on the flyer too.
Local Business Advertising
Ready to grow your business using local business advertising? The strategies above are a great place to start, especially if you don’t have a lot of money to use for advertising.
Seeing results from advertising efforts can take time, so be patient. If you stick with it, you’ll be glad you did!
Need more marketing advice? Check out our other blogs in the marketing section!