4 Popular Ways to Promote Your Business

4 Popular Ways to Promote Your Business

Written by Deepak Bhagat, In Marketing, Updated On
May 24th, 2024

Offering something people want and are willing to pay for is essential to growing your business. However, getting this offer before the right customers is much better. 95% of business owners have brilliant business ideas and are competent at the first stage. They know their industry and have what customers want.

But how do you get your services before the right buyer? Check out incredible resources at Insightsabm if you’re looking to boost your business growth. In this guide, we cover popular ways you can leverage and promote your business. Read on for more information.

4 Popular Ways to Promote Your Business

4 Popular Ways to Promote Your Business

Speak at Local Events

Showing up and speaking at local events is an effective way to promote your business. Find out your target audience hangouts and organize meetings. For example, you can offer a lunch and learn session with your target audience and educate them for about an hour. This can be online or offline, upon your preference. Prove yourself as the subject expert to acquire “sold out’ email addresses.

While speaking before an audience can intimidate most people, it’s a quick way to build authority and grow your network.

Offer to speak at local business groups, libraries, volunteer organizations, and industry conferences. This is an effective strategy for meeting the target audience and acquiring contact information for follow-ups. Speaking at your local event positions, you will be well for publicity, new contacts, and name recognition.

Social Media

Social media is readily available, and many people have it, making it an effective way to grow your business. It’s progressively becoming less of a nice-to-have and more of a business necessity. With these platforms, you can actively attract, inform and engage with your prospects. 58% of prospects will check your social accounts before trading with you. The platform enables you to introduce your brand to customers who have yet to discover it. You can also connect and engage with active clients.

Think of relevant content you can post on your Facebook, Instagram, or Twitter. Find valuable, useful, and engaging content to compensate for your audience’s attention. Other considerations before starting your social media campaign should be your marketing plan and business goal. Check if you’re looking to increase product sales, generate more traffic or reach a wider audience.

Ask for Reviews

Reviews carry much weight for your business and build trust and credibility. 84% of buyers trust reviews as much as personal recommendations, while 54% visit a website after getting convinced by reviews.

They can boost search engine ranking and drive traffic. Customer reviews suggest to search engines the value your business holds.

Digital Advertising

Digital advertising is a great marketing tactic for targeting specific audiences and delivering measurable results. It involves mobile and desktop advertising channels like Pay-Per-Click (PPC), display, and paid social.

PPC operates on Google Ads, Google’s online advertising platform. They not only help you reach out and advertise to the target audience. You can optimize ads for full impact and maximum returns. Furthermore, you can tailor your PPC campaigns to only appear in search results relevant to your products.

Display advertising is great for brand awareness, with Google Display Networking reaching about 90% of global internet users. It covers a range of social platforms, from blogs, news sites, and web pages to prominent video platforms like YouTube.

These four strategies should give you an idea of how to promote your business. Regardless of your choice, let it help you create brand awareness for the right buyers.

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