Promotional products are valuable tangible items imprinted with an advertiser’s name, logo, or message, designed to increase brand recognition and awareness. It is one of the most effective marketing tools, has impressive results, and boasts a lovely cost per impression. With all that being said, marketing your business with custom promotional products is a slow process. Plus, measuring it in terms of profits or losses is quite tricky. The main aim of these products is to increase the outreach and recognition of a brand or business while turning prospects into clients.
The PPAI (Promotional Products Association International) tells us that eight out of ten people own at least one promotional product. Out of these, 53% use them weekly. Using your branded promotional products repeatedly exposes your brand to the user, which may positively alter their thoughts and mindset about the brand and cause them to conduct business with you. But sometimes it doesn’t work. One out of five people discard and throw away a promotional product they dislike. So, when selecting custom promotional products for your brand, you must consider the consumers and what they want. You don’t want to choose a product that gets thrown away or discarded. Promotional products are great when they offer some return or results; otherwise, they are just a means of wasting your hard-earned money.
The key is always to select custom promotional gifts that are practical for your customers. This will cause them to use and hold on to your promotional products for longer. This will also display your company’s or brand’s name to numerous other potential customers. This might get you some excellent business. You are guaranteed positive results if your custom promotional products are designed and made while keeping the audience’s wants and needs in mind. Here are a few tips to help you choose the right promotional products for your business that will help you attract solid leads and increase your business.
Best Tips To Choose The Right Promotional Products For Business
Know your objective:
Know your objective and have a clear image of what you want. You’ve got to know your goal for using the custom promotional products, or you might spend your hard-earned money for no use. Know what you aim to achieve through your promotional products. Do you want to increase your brand recognition or maybe wish to attract high-profile people to your brand? Your motive for marketing will help you decide the product you should go for and the amount of money you should allocate. Some high-end promotional products, such as wine glasses, shot glasses, etc., are perfect for high-end consumers but will be costly when you want to wow themostly. Custom printed t-shirts can be great to increase brand recognition and are perfect just to be handed out and won’t cost you a fortune. So, know your goal and choose the products accordingly.
Stick to the basics:
With promotional products, the options you have are enormous. You can use anything, brand it up, and give it out. But all the options and ideas can get you to go a little overboard. Large corporations with massive budgets can afford that. For example, The Coca-Cola Company set up numerous booths in the UAE that offered a free call for poor ex-pat labourers to their home country. All they had to do was put in a Coke bottle cap and call away. Now, that is a fantastic idea. Coke is one of the most talked-about products in the world. Now, they can do stuff like that, but we, as small businesses, cannot. This is why you should stick to the basics and go for products your consumers find helpful and love receiving. You can go for custom t-shirts, drinkware, bags, stationery items, or technological items like USBs and power banks. Think about your audience and stick to the basics.
Choose products that have high usability and staying power:
One of the most notable advantages of using custom promotional products is that they can become a regular part of your consumer’s life. When your consumers use your branded product, your brand will be displayed to numerous new people and get unique impressions of your logo /slogan/name. This can create interest in the minds of those people and may encourage them to visit you or opt for your services when needed. But for this to happen, you must have custom promotional products that are highly usable and stay powerful. You can go for three things to ensure your products’ high usability and staying power.
Make wearable promotional products:
Wearable promotional items are usually loved and adored by the general public. They are used frequently and have high usability. To enhance their staying power, you should design aesthetically appealing wearables. People don’t mind having a nice logo or branding, but they will mind if you pitch the item in your sales pitch. Make products people will love to wear outside, not only when going to bed or cleaning the yard.
Make items keeping the weather and environment in mind:
Create items keeping the weather and environment in mind. Now, please close your eyes and think about it. Suppose you are living in Adelaide, and it’s summertime. What would you do if someone came and gave you a jacket as a promotional product? You’d simply think he’s crazy and throw it away in the back of your closet, never for it to see the light of day. However, if a guy comes up and gives you nice custom drinkware or shades, you’ll keep them happy and use them. Choose items that match the environment, incentivising your consumers to keep and use your promotional product.
Make items that fulfil the needs or solve a problem:
Items that solve a problem will have super high usability. This will allow consumers to use it whenever they need to and will hold onto it for future use. A prime example can be custom face masks. The recent Coronavirus pandemic created a shortfall in the availability of facemasks. Many companies started producing reusable facemasks with their branding and used them as promotional products. As that solved the problem, people loved them and instantly thought highly about the brand. Think about the needs of your consumers and how you can solve them. Select products that come in use when people need them. Trust me, you’ll leave a strong, positive, lasting impression in the minds of your consumers.