5 Key Design Areas of Product Design

5 Key Design Areas of Product Design

Written by Deepak Bhagat, In Business, Published On
March 24, 2023

A good design is about understanding the users, while a bad design is about not knowing the users. Although there are many factors that a product designer needs to consider when developing a good product, there are also specific needs that they should consider.

On the other hand, when it comes to choosing a product, the appearance of the product is very important. A study revealed that there are 70% of consumers consider the product’s appearance when making a decision.

Moreover, the product designers for hire are an important factor that can contribute to the company’s competitive advantage in the software industry.

Product Design, Explained

5 Key Design Areas of Product Design

Due to the lack of business niches nowadays, even relatively simple products are created by teams of individuals with varying skills and expertise.

For instance, in the case of complex applications, the design process may involve several professionals, such as:

  • Graphic designers
  • Animators
  • UX designers
  • Business analysts
  • Marketing specialists

In short, it is a multi-step process that involves multiple disciplines. Besides, The product design process is a step in the development of a product, which helps visualize what it will look like, how it will solve various tasks, and what tools it will use.

Product Design: The 5 Key Design Areas

5 Key Design Areas of Product Design


The usefulness of a product is a foundation for user needs. When evaluating a product, the initial thing that we look at is its ability to meet our needs.

The failure of a product to solve a problem makes it useless and not worthwhile for us. Even if it’s usable or reliable, we won’t use it because we don’t have any motivation to do so.

This issue can lead to negative consequences, such as the team members putting in a lot of effort and time to develop something that nobody wants.


Having a consistent and dependable system is very important to maintain a good user experience and build trust with your customers.

It can help improve their engagement and prevent them from experiencing issues that could affect their long-term use.

Service Ability

The quality attribute that determines how easy a product is to use is serviceability. A user experience design is a process that aims to remove barriers that prevent people from interacting with a computer.

It usually happens when a product’s designers consider the needs of users and the context of the usage.

Satisfaction Ability

It is now more important than ever that a product’s design meets the criteria for usability and utility in today’s competitive environment.

A well-designed product will make users feel like they are getting a pleasurable experience. Delight is the response that users get when interacting with a product.

When you think of “delight,” the first thing that springs to mind is usually a beautiful UI design with vibrant illustrations and animations.

But this is not the whole picture of what this word means. There are two kinds of delight: deep delight and surface delight.

Here’s what these terms mean: 

  • Surface Delight: This design is aesthetically pleasing. Its features, such as well-designed animations and imagery, can make people feel more engaged and happy with their interactions.
  • Deep Delight: This refers to the feeling that people get when they interact with a product. It’s a combination of utility, usability, and reliability that helps them make the most of their experience with a product.

Usually, deep delight is achieved through the design of a product that’s designed to meet the needs of users at every step of their journey.


The concept of attractiveness refers to the step between “I need this product” and “I want this product.”

When a product becomes desirable, it becomes a representation of status. It can be evaluated in various ways, such as how people feel about it.


Due to the complexity of the process involved in creating a new product, it is important that you involve various specialists. This is why, if you are planning on taking on a leading position in the market, you need the help of experienced professionals.

Even if your concept is visually appealing and seems like it could be a great idea, it still risks not being able to meet the expectations of your target market.

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