6 Common Brand Design Mistakes and How to Avoid Them
Did you know that 86% of consumers say authenticity is a key trait they look for in brands? An authentic brand is one of the top things a business needs to have to connect with new clients. And with so many customer options, it’s essential to stand out.
Are you trying to create an eye-catching brand for your business? Designing one so that your company stands out requires knowing what not to do. Learn how by checking out these top six common brand design mistakes here.
6 Common Brand Design Mistakes and How to Avoid Them
Complicated Logos
Many companies make the first mistake of having a complicated logo that is hard to decipher. Brand recognition requires simplicity, so when in doubt, keep it simple. Pick logo design ideas that are sharp and neutral enough to appeal to a broad base or specific enough to resonate with your desired client.
Outdated Graphics and Visuals
When was the last time you updated your logo and other branding materials? You might want to refresh them if it’s been more than a couple of years. Customers respond to current branding and are often put off by dated visuals.
Using a Complicated Slogan and Name
Another massive error in branding is using a complicated name or slogan for your business. Whether you chose a long name for personal reasons or otherwise, it’s time to make it short and sweet. Keep the business name simple and the slogan catchy so clients can remember it.
Sending Mixed Messages
Is your company’s messaging consistent? Creating a uniform branding identity is critical. If not, correct that across all your platforms and product branding.
Brand Design Mistakes With Consistency
Another important point to ask yourself is if your branding is consistent. Do your business cards match your website? To recognise and retain your brand, your clients must see uniform branding across your social media, website, and business cards.
Not Using Professional Designers
Finally, one of the biggest mistakes is not using a professional company to design and produce your company swag. Make sure your products reflect the image and calibre that you want your company to project by using a brand design system. You can manage with Axomo, a company swag store platform online, so do your research and invest some time in the process.
Make the Right Design Decisions
Now that you’ve learned the top brand design mistakes, you can avoid them. Please look at your branding and ensure that it has been updated recently and is consistent across your website, business cards, and social media. Ensure this extends to any company swag you distribute to your employees and clients, too!
Did you find this article about brand design mistakes helpful? Want to learn more about similar topics? Then check out the business section on this site!
