LinkedIn InMail and Message Ads Tips

LinkedIn InMail and Message Ads Tips

Written by Deepak Bhagat, In Marketing, Technology, Updated On
April 5th, 2024

Like other platforms such as Facebook and Twitter, LinkedIn offers various options for delivering your brand’s message to your audience. Sending InMail messages is a common method that marketers use to reach out to their potential buyers. Such ads are effective in targeting the right audience.

The cost of LinkedIn Ads is higher than the cost you pay for ads on Twitter and Facebook. That is why you need to be careful when running a LinkedIn advertising campaign. this way, you make the most out of your advertising dollars.

This article discusses 5 LinkedIn InMail best practices to boost engagement and 10 LinkedIn Message Ads tips for better engagement. If you want to use InMail ads on LinkedIn, continue reading.

5 LinkedIn InMail Tips to Boost Engagement

If you want to get the best out of your InMail messages, you should follow the top 5 LinkedIn InMail Ads tips mentioned below:

  • Your pitch should be persuasive

Obviously, you want to sell and selling is not that easy. Make sure you do not sound too pushy. Use motivational and inspirational methods rather than fearful and tactical methods.

  • Keep your message direct and simple

Do not beat around the bush. Convey your message clearly and concisely. sooner than later.

  • Make sure you include a strong call-to-action

Including a strong call to action is necessary to make people understand what you want.

  • Always include goals that you want to achieve

You must have goals, and your message should try to achieve those goals. You can measure the success of your campaign by referring to your goals weekly or monthly.

  • Try to personalize your message for the reader

Do not sound too general. Make your targeting better by including the name of the receiver.

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10 LinkedIn Message Ads Tips for Better Engagement

You, too, can get the most out of your LinkedIn ads. Here are the top 10 LinkedIn message ads tips for better engagement:

  1. The sender should be credible

Credibility is key. Make sure a credible person from your organization sends the message.

  1. The subject line should stand out

Your subject line should be relevant, engaging, captivating, and attention-grabbing.

  1. There should be a pleasant image

Including a pleasant image will make your message more appealing and attractive.

  1. The message should sound useful

The overall tone of your message should be in such a way that makes your reader understand that you are delivering a useful message.

  1. The call to action should be strong

Using strong words and delivering a strong message can increase the likelihood of your audience taking action.

  1. It is good to run an A/B test beforehand

A/B testing means testing two types of messages and checking which type is better at engaging and lead generation.

  1. You can include lead-generation forms

By including a lead generation form, you will make it easy for your audience to take your desired action.

  1. You should Include Sponsored Content

You can easily generate leads by adding sponsored content or linking to sponsored content in your message.

  1. The target audience should be relevant

You are more likely to make sales through your InMail messages if you send your messages to the right people at the right time.

  1. The initial performance can help improve

Take analytics from your initial campaign results and make improvements in your existing and future promotion campaigns.

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The Bottom Line

LinkedIn is a useful business-to-business (B2B) advertising platform. When run right, your ad campaign can have a high return on i9n9vestmetn (ROI). The tips and best practices discussed above can help you make your LinkedIn Ads more effective.

You have read that your InMail messages should be strong, short, and creative. To make your message more effective, you need to include a CTA statement and an engaging image.

It is also good to personalize your message ad to increase the likelihood of your message getting noticed. In the end, we can say that advertising performance on LinkedIn can be increased by following the best practices.

Do you want to add something to this discussion? Feel free to share your thoughts about this post. So try your InMail messages and promote your business like crazy. I wish you all the best with your business promotion goals.

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