5 Key Elements to Include in Your BigCommerce Product Page for Higher Conversions

5 Key Elements to Include in Your BigCommerce Product Page for Higher Conversions

Written by Alison Lurie, In Technology, Published On
April 12, 2023

Are you struggling to generate the sales you want on your BigCommerce product page? If so, then you’re at the right place. Creating a product page that converts can be a challenge. However, certain elements can significantly boost your conversion rates. In this article, we will explore 5 of such key elements you need to include in your BigCommerce product page to increase conversions and drive more sales. By implementing these elements, you can create a highly effective product page to help you achieve your business goals. So, let’s dive in and discover the essential components that will take your BigCommerce product page to the next level!

5 Key Elements To Use in BigCommerce Product Page

product page

1. High-Quality Product Images

Product image is one of the most important elements of any product page. Most customers want to look at the product image before purchasing it. So, it’s important to include high-quality images of your product from multiple angles for customers to understand and experience it fully.

Studies reveal that 67% of online shoppers say that the quality of the product image is “very important” when making a purchase decision. So, if you want to maximize conversions, investing in high-quality product photography is essential. When taking product photos, it’s important to ensure your images are well-lit and show your product in the best possible manner. Consider hiring photographers or investing in high-quality equipment to ensure your images look great.

2. Compelling Product Descriptions

In addition to high-quality images, it’s also crucial to include compelling and clear product descriptions on your BigCommerce product pages. Your product descriptions should contain all of the information that your customers may require while making a purchase decision for it. This includes information about the product’s features, benefits, and any other relevant details. You should also try to incorporate keywords that are relevant to your product so that it optimizes with the search engine.

Moreover, when writing product descriptions, try to focus on the benefits of your product rather than just its features. Customers want to know how your product will solve their problems or meet their needs, so make sure your descriptions include all of that.

3. Clear Calls to Action

Another important element of your BigCommerce product pages is the call to action (CTA). Your CTA should be clear and easy to find, and it should encourage customers to take action. Examples of CTAs may include “Buy Now,” “Add to Cart,” or “Learn More.”. So by incorporating a clear CTA into your BigCommerce product page, you can increase the likelihood of customers making a purchase.

In fact, according to Hubspot, using a personalized CTA can increase conversion rates higher than basic CTAs. So, if you want to maximize sales on your BigCommerce product pages, make sure your CTAs are short, prominent, and persuasive.

4. Customer Reviews and Testimonials

Customers today are more skeptical than ever before. They want to know that they’re making a good purchase decision and because of this, they look for evidence of other customers who have been satisfied with their purchases.

This is the very reason why including customer reviews and testimonials on your BigCommerce product pages is so important. When customers see positive reviews from other customers, they’re more likely to feel confident in their purchase decision. According to Frontiers, 93% of consumers say that online reviews do affect purchase decisions. So, if you want to maximize conversions on your BigCommerce product pages, make sure you’re including customer reviews and testimonials in it. For more credibility, you can also choose to include your social media channels for your customers to check out more first-hand client reviews, as well as engage with your brand.

5. Related Products and Upsell Opportunities:

Related Products and Upsell Opportunities are an important element of any BigCommerce product page because they can help to increase sales and average order value. For example, if a customer is viewing a pair of running shoes, you might show them related products such as running socks, a sports watch, or a water bottle to encourage them in making a larger purchase.

Another way to encourage upsells is to offer bundle deals. To give you an idea, if a customer is viewing a laptop, you might offer them a bundle deal that includes a laptop bag and a wireless mouse at a discounted price. This not only encourages the customer to make a larger purchase but also adds value to their overall shopping experience. Thus, by offering complementary products and personalized recommendations, you can create a more engaging and valuable shopping experience that will keep customers coming back for more.

In Summary

Apart from the five elements mentioned above, including live chat support that allows customers to receive immediate answers to their doubts can boost their trust and satisfy them while visiting your product page. In addition, an SEO-optimized product page can rank your products in search engines, so that the next time your target audience searches for a product with keywords that are present on your BigCommerce store, they’ll easily find it. Moreover, to optimize your website further, you can hire BigCommerce professionals from CodeClouds, an agency awarded by Clutch, that provides personalized BigCommerce solutions like theme customization, store setup, migration, and more that suit the best to your needs.

All in all, just remember to always keep your target audience in mind and focus on creating a user-friendly, visually appealing, and informative product page that showcases the unique value of your product. By including the five key elements discussed in the article, you’ll be well on your way to increasing conversions and growing your business soon. So, why not start implementing these tips today and see the results for yourself? Good luck!

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