How To Rank Your Site On Google?

If you are looking to make your website known, increase traffic, and make it more visible, it is essential to rank your site well on Google. Indeed, it is the best way to get significant, relevant, and free traffic. Natural referencing agency, accompanies you in your SEO strategy by giving some advice to reference your site on Google properly:

Each step thus refers to one of the main pillars of SEO, namely:

• technical optimization
• semantic optimization
• as well as optimizing the popularity of your website

HOW TO RANK YOUR SITE ON GOOGLE?

1ST STEP – AUDIT THE TECHNICAL PART

MAKE THE SITE ACCESSIBLE TO GOOGLE

For website indexing and positioning, Google analyzes each site using its Googlebot indexing robots if they fail to reach your website because it is unsuitable, not “crawlable,” or if access is restricted for indexing robots in the robots.txt file, for example.

Search engine robots are responsible for learning about your site by crawling it. They rely on technical languages ​​like HTML, JSON-LD, and other semantic web languages. If your website was not designed using one of these languages, it is possible that its code is not intelligible and, thus, not understandable for search engines. This is an example of non-accessibility.

There are other ways to make a URL or content “inaccessible.” You can, for example, use the following:

• Directives directly via the robots.txt file, place non-indexing directives via <meta> tags, or, as in the previous example, use a language not interpreted by the search engine

Depending on the CMS you use: 

WordPress, Prestashop, Magento, or other sites, it is possible that your site’s level of accessibility is more or less optimized. Each CMS or framework has its specificities, and this accessibility may depend on your configuration and the theme you use.

We recommend that you audit this part to ensure that the content to be optimized is accessible by search engines. The content of the site must also be thought for the indexing robots. Google needs to provide readable content. Thus, a video’s text content, image attributes, and caption are crucial.

Help Google visit and understand your site’s content so that it can adequately reference its site on Google!

OPTIMIZE YOUR CRAWL BUDGET AND INDEXING

Search engine robots try to go around your website in a given time to analyze it. This is called the “crawl budget” in SEO jargon in SEO jargon. This notion of time is essential. Indeed, Google does not have unlimited resources … It therefore grants a particular time to a site for its exploration.

However, crawlers are actually “URL gluttons.” They access your site through your home page and then bounce on each page through internal linking.

, Therefore, It is essential to facilitate the exploration of the search engine to offer only your site’s “strategic” content. For this, specific optimizations can be made at the level of the robots.txt file, indexing directives, and other more advanced ways in SEO Audit Services to “clean up” the indexing of a site. Do not hesitate to consult our article dedicated to the crawl budget to learn more about this concept and learn how to optimize it.

2ND STEP: AUDIT AND OPTIMIZE THE CONTENT

KEYWORD RESEARCH

Wanting to reference your website on Google or even alternative search engines only makes sense if the objective is to position yourself on the right keywords.

To choose the right keywords, it is advisable to consider the monthly search volume, the relevance of the keyword, and its competition index.

By crossing these different statistics, you will be able to determine a priority level for your keywords. As part of a study of keywords for creating a site or a beginner’s strategy, these three statistics are enough.

You can use keyword research tools to build this first study of keywords. They will allow you to have data based on your geographical location, competitors, and related keyword proposals by linking with your activities, such as synonyms, frequently asked questions, etc…

If you want to build a more precise roadmap for a website with positioned keywords, you can associate the notions of positioning and search intent. This will give you a more complete roadmap, considering the effort required for each keyword and the future location of the keyword in your website tree structure and content.

Indeed, each keyword can respond to one or more search intentions. These intentions are to be taken into account to determine the level of “maturity” and the level of expectation of Internet users who will be able to access your landing pages via your SEO traffic. This way, you will be able to define which type of page will be most appropriate for a keyword (category page, product page, blog post, etc…..…) as well as the level of depth to give to a keyword- key, which will be linked to the critical stage of your funnel.

This analysis gives a more “marketing” dimension to your keyword strategy.

Whether your strategy is in its infancy or you want an SEO expert’s opinion on your SEO strategy, we can help you achieve your keyword strategy! Contact us to establish a roadmap and a plan that will give you results quickly!

TRACK THE SERP TO SEE HOW GOOGLE PRESENTS YOU

Before arriving on your website, Internet users go through Google’s SERP (the search results page).

To maximize your visits and the SERP’s click-through rate, it is essential to have optimized and attractive results.

These results, also called (snippets), can be optimized using Meta title and Meta description tags, which allow you to “control” the title and description of your pages on the search engine results page. Also, be aware that it is possible to make your snippets more attractive thanks to structured data.

Monitoring the SERP lets you see how Google reacts to the optimizations on your pages.

Also, this monitoring allows you to see how your competitors optimize their content and their title and Meta description tags. Are there perhaps elements from which you can take inspiration? 😉

finally, monitoring the SERP for a given keyword allows you to analyze its search intent.

• Are any types of results particularly present there (local results, image results, videos, position 0, etc.)?
• Is the SERP likely to change with seasonality?
• Etc.

For example, Olivier testifies that the SERP evolves between the winter and summer seasons for the keyword “abundance.” In winter, the keyword would return more results related to ski resorts, while in summer, the SEO news site would be preferred.

RANK YOUR SITE WITH BETTER CONTENT

“Content is King” is an expression even more confirmed for natural referencing. Good content means creating qualitative content adapted to your target audience while respecting Google’s rules.

The quality of the content attracts both the favors of Google and those of Internet users. Quality content is much more likely to be shared and go viral. It is an asset for natural referencing because a qualitative site will obtain backlinks and additional authority.

It is also possible to build strategies for acquiring links through content, which we call the “link baiting strategy.”

TO GO FURTHER AND OPTIMIZE THE USER EXPERIENCE

STRUCTURED DATA TO PROPERLY REFERENCE A SITE

Correctly referencing a website also involves following Google’s news and the search engine’s opportunities. For many years, the latter has been integrating structured data to provide a better search experience for Internet users. There are additional elements compared to a classic search result: reviews in the form of stars, photos, events, products, etc.

The structured data of your website increases the chances of ranking on Google. The advantages of this type of data are exciting:

• Increase visibility
• Boost click-through rate
• Increase conversions

Many structured data types respond to several possible types of organization and themes. You can find the documentation, examples, and tutorials on the schema.org site. Be aware that it is possible to integrate structured data using multiple languages. However, Google recommends using the JSON-LD language to incorporate these elements.

OPTIMIZE THE LOADING SPEED OF YOUR SITE TO REFERENCE IT

Google takes hundreds of criteria into account when referencing a website. Among them, loading speed is the most important. It limits the bounce rate, specific loading errors, and fewer pages visited. With increasingly mobile browsing, lightening your websites to adapt to new uses is essential.