How to Master Technical SEO Audit to Improve Your Google Rankings

How to Master Technical SEO Audit to Improve Your Google Rankings

Written by Deepak Bhagat, In SEO, Published On
November 27, 2020
Last modified on December 14th, 2021

How often do you look into the technical aspects of your site to check what is lacking?

Before beginning the Technical SEO audit process, take a moment to think of the possible reasons that can affect your site’s performance. Since the SEO audit process involves quite a lot of steps, people often get confused about where to begin and which part to emphasize more.

What is Technical SEO?

Technical SEO Audit refers to the process of analyzing the key issues that have been preventing your site from growing. In order to beat your industry peers, it is important to detect the problem areas and further incorporate strategies to make it stand out.

Here is a complete guide of the SEO audit process every site requires eliminating problematic areas to gain more organic traffic through search rankings.

Some Major Aspects that Affect Website’s SEO

Since the discussion is about SEO audit, it is important to know why you actually need it. In order to understand that, you need to look into a few factors that have been affecting your website and its search engine optimization process.

  • Technical aspects: This part consists of indexing, page load speed, and hosting.
  • On-page aspects: It includes the type of content your site possesses, keywords, and some other terms you are using.
  • Off-page aspects: Backlinking and other external links equally affect the site performance, and these are part of off-page SEO.

Some other factors link mobile-friendliness, broken links, etc. play a huge role in preventing the site from ranking on Google. These key areas should be looked upon while conducting an SEO Audit.

Steps to Follow While Running a Technical SEO Audit

As the problem areas have already been discussed, now let’s have a look at the ways you can detect the presence of these.

Check if your website is crawlable.

It is important to crawl the site and check if all the parameters have been met while creating content.

The crawling process helps to identify any presence of duplicate content, broken links, excess redirects etc. that affect the site.

Check if Google has indexed your site.

No matter how engaging or premium-quality content you are creating, your site will not make a mark if the search engine does not discover it. And that is only possible when your site is indexed, which requires a simple step.

Go to Google Search Console > look for Google Index > Click on Index Status.

This process allows checking the number of pages indexed by Google. Indexing is an essential component for every website, and without that, you cannot attain website traffic to your site.

Go through all the Internal links.

Proper internal linking helps to attain traffic, and it is essential to check if the links are appropriate. While going through, look out for broken links that often confuse visitors as they look for a certain content through these links.

Also, check the orphan pages which are not linked to the pages of your website; hence, these are difficult to find for search engines. Additionally, check the click depth that refers to the number of clicks it requires to jump from a specific page to the homepage. The number should be as low as possible to make a positive impact on the users.

Page load Speed

A very important factor is your website’s page load speed since users hardly have the patience to wait for your page to open. And it automatically affects your bounce rate and eventually site’s performance. You can check via Google PageSpeed Insights. Check out the following result.

While conducting a Technical SEO audit, this part should get equal priority as this flaw can be a great obstacle to attain organic traffic.

Backlink Audit is a must.

A lot of website owners do not focus on this part, and they fail to understand why their site is not achieving a sufficient amount of traffic. Backlinks play a great role in sending bulk traffic to a particular site, and crawlers pay attention to this part as well.

In order to make sure the search engine finds your site authentic; you need to be careful with the backlinks you are using. These should be relevant to the other site you are generating the backlink from.

Look out for Duplicate or thin Content.

Webmaster Guidelines have clearly mentioned how Google despises duplicate or even auto-generated content. If the focus is to attain organic visitors to your site, you must include content that adds some value.

While running an SEO audit, you can check the presence of duplicate content by using certain tools. And in case of thin content, one must check it manually to add further details that can make the content up to the mark. Or even take help from renowned content writing services India that provide premium-quality content that keeps your target audience hooked.

Conducting a Technical SEO Audit requires quite a lot of time to complete the entire process. Apart from these steps, one must look out for multiple data errors, irrelevant keywords that can be equally harmful to your site. Also, make sure your site is secure and contains ‘HTTPS’ as it also eliminates the chances of getting a higher rank in search engines.

Furthermore, factors like page titles or title tags, meta descriptions help to enhance the quality of your site and bring the maximum amount of traffic. Therefore, it is advisable to check these parameters as well to improve your rankings.

Related articles
Join the discussion!